Detailed Business Plan: Gorgeous Bridal Boutique, London Startup

This document provides a detailed business plan for Gorgeous Bridal Boutique, a new retail shop in London specializing in unique, high-quality bridal wedding gowns, footwear, and jewelry. The plan includes an executive summary outlining the business's aims and financial projections, detailing the owner's background and relevant experience, and describing the products and services offered, including attire for the bride, groom's mother, sisters, and bridesmaids. Market research findings, a marketing strategy, and a competitor analysis, including a SWOT analysis and unique selling point, are presented. The plan also covers operational and logistical considerations, including production processes. The business aims to satisfy customers by providing a fulfilling shopping experience and plans to acquire funding through cash on hand, business loans, and debentures.

Welcome
The Business Plan
You’ve got a business idea. You’ve decided to start a business.
You want to get going.
But there’s a lot more to a good business than a good idea.
You need to think things through to maximise your chances of success.
Are you the right person to run the business? Will customers like your product?
A business plan will help you turn an idea into a business. It needs you to think through all the parts of
your business to plan how everything will work. It will take a few weeks to write if you’re going to do it
properly. Some parts will be easier to complete than others.
Stick at it because it’s not the final document that’s important, it’s the process. Although you want to
have a good plan when you’re done, an OK plan is better than no plan.
The Prince’s Trust Business Plan Pack
The best business plans aren’t long and complex; they explain only the most important information –
what you want to achieve, how you will get there and the things you need to do along the way.
It’s best to tackle a business plan in small chunks. The Prince’s Trust Business Plan Pack can help. This is
The Business Plan divided into sections to help you develop your business idea. You can use the
information in The Guide to help you complete the sections. Some of the sections of The Business Plan
have tables to record the financial parts of your business. The tables are also available in MS Excel format
and the sums in these are automatic.
The Prince’s Trust Enterprise Programme
The Prince’s Trust has helped many young people to complete their business plans and start their own
businesses. If you are aged 18–30 and unemployed or working fewer than 16 hours per week, then we
might be able to help you. We have offices throughout the UK and in each there is a team of Enterprise
Programme staff.
To take part, you need to be interested in self employment and have a business idea that you would like
help to test and explore. The programme can then help you to see if your business idea will work and
whether self employment is right for you. If through this process you find out it is, the programme can
offer mentoring support and, if you really need it, financial support to start your business. However, if self
employment turns out not to be the right option, the programme can offer support to secure other goals in
employment, education, training or voluntary work.
We can’t guarantee that your business will work or that we will be able to offer you money, but if you are
up for a challenge and want our help to explore your business idea, get in touch and come and meet us.

Getting started
Whose plan is this?
Business and owner details:
Gorgeous Bridal Boutique is a sole proprietorship which is individually owned and run by the Nigel
Rowling. It is registered in the state of London, UK.
Business name:
Gorgeous Bridal Boutique
Owner(s) name:
Nigel Rowling
Business address and postcode:
58 Somerset Rd,
London,
Postcode = SW19 5JX.
Business telephone number:
12181190
Business email address:
[e-mail]
Home address and postcode (if different from above):
36 Somerset Road,
LONDON,
Postcode = SW19 5JX
Home telephone number (if different from above):
12191120
Home email address (if different from above):
[e-mail]

Section one
Executive summary
1.1 Business summary:
Gorgeous Bridal Boutique is a new retail shop in London which provide unique and high quality bridal
weeding gowns, footwear and jewellery to bride. This is known as Dream Bridal Wedding Package.
Beside this, the bridal shop will also provide the attire to bride and groom mother, sisters and
bridesmaids. The products are designed by one of the top designer in order to maintain its quality and to
also satisfy customers.
1.2 Business aims:
 The aim of the business is to satisfy its customer and provide fulfilling shopping experience to
bride and other women member of bride including groom mother.
1.3 Financial summary:
In order to start and established this bridal boutique, the company will require the total fund of £50000
and the business will acquire this fund from three main sources.
 Cash on Hand = £10000
 Business Loan = £25000
 Debentures = £15000

Elevator Pitch
1.4 Your business name:
Gorgeous Bridal Boutique
1.5 Strapline:
Gorgeous Bridal Boutique will bring out the star in you.
1.6 Elevator pitch:
Gorgeous Bridal Boutique is a weeding attire shop which provides bridal dress to the bride along with
jewellery which perfectly matches with the dress. All other bridal boutiques in this area sells only bridal
gowns but this company will focus on mothers of bride as well as groom, bridesmaids, bride sisters,
flower girls etc. as well. The business will also provide all accessories to all female member of the bridal
and groom party.

Section two
Owner’s background
2.1 Why do you want to run your own business?
I want to start my own business because that is my passion and for this I have really done very hard work
from my college days. As I always want to be my own and make all the decisions and reap rewards. I
always want to do something that will love by the people and provide benefits to society and community.
2.2 Previous work experience:
I have 5 years of work experience in marketing and sales field. I was a marketing manager of Tesco Plc
for 5 years.
2.3 Qualifications and education:
I have completed my MBA in both Business and Marketing specialization in the year 2015 from the
world's best renowned business university name London Business School (LBS).
2.4 Training:
I have joined the personality and skills development course in London to build my career in business.
Details of future training courses you want to complete:
In the future, I will join the course of entrepreneurial finance: strategy and innovation to understand the
financial requirement and external factors that will affect my business.
2.5 Hobbies and interests:
My hobbies are reading novels, business books, business news and articles. I have also interest in playing
badminton and listening musics.
2.7 Additional information:
My life aim is to help the customers with my unique and high quality products and make their big day
successful.

Section three
Products and services
3.1 What are you going to sell?
a product
a service
both
3.2 Describe the basic product/service you are going to sell:
 Bridal Weeding Gown
 Bridal Footwear
 Veils
 Headpieces
 Jewellery
 Dresses for Bridal and Groom mother, sisters and bridesmaids
3.3 Describe the different types of product/service you are going to be selling:
 Designer wedding dress
 Designer Footwear
 Designer accessories
3.4 If you are not going to sell all your products/services at the start of your business, explain why
not and when you will start selling them:
The Gorgeous Bridal boutique will not sell the Dresses for Bridal and Groom mother, sisters and
bridesmaids at the start of the business. It is because the business does not have funds for the same. The
company will start this products selling at the second year for the business.
3.5 Additional information:
In the fifth year, the company will expand its business line by opening a bridal beauty parlour in the same
state of London, UK.

Section four
The market
4.1 Are your customers:
individuals
businesses
both
4.2 Describe your typical customer:
 Bride
 Bridal and Groom Mother
 Bride sisters.
 Bridesmaids.
4.3 Where are your customers based?
The customers from any location of London can contact the boutique for products.
4.4 What prompts your customers to buy your product/service?
The customer will definitely buy our products because this is designed by the designers and experts of
London and will get high quality product.
4.5 What factors help your customers choose which business to buy from?
 High Quality and value products.
 Dress are designed by designers and experts
 Our trustworthiness and reputations
4.6 Have you sold products/services to customers already?
yes
no
If you answered “yes”, give details:
4.7 Have you got customers waiting to buy your product/service?
yes
no
If you answered “yes”, give details:

Yes, the customers wait for our products because we provide them the best Dream Bridal Weeding
Package on time and to the doorstep of customers.
4.8 Additional information:
The dresses and other products will be sold by the company on a made-to-order basis.

Section five
Market research
5.1 Key findings from desk research:
From the research and development program, it is found out that the demand of the designer wedding
dress for the Bridal is high in the London market.
5.2 Key findings from field research – customer questionnaires:
After the customer questionnaires, it is identified and analyse that the other women of bride and groom
family does not found the designers dress from the bridal boutiques which is quite time-consuming for
them. Thus, they want a boutique from where all the women party including bride can get designer dress.
5.3 Key findings from field research – test trading:
The customers need to pay large amount of money for the designer wedding dress thus our boutique will
provide them the best designers and customized dress at affordable price.
5.4 Additional information:
The price of the package and other products offer by the Gorgeous Bridal Boutique is low and affordable along with
that they also provide discounts to the customers. The company will also take urgent order from the customers.

Section six
Marketing strategy
What are you going to do? Why have you chosen this marketing
method?
How much will it
cost?
1. Pamphlet
It is because this will reach to each and
every people of local area. 3600
2. Photos and Videos on social media
marketing
This is because it helps in increasing the
customer base from local as well as
international area. It reaches to
customers situated all over the world.
3000
3. Promotion on Magazines
It will help the boutique to reach at rich
class customers. 4000
4. Advertisement on TV
It will help in increasing the brand value
of the boutique 5000
TOTAL COST 15600

Section seven
Competitor analysis
7.1 Table of competitors
Name, location
and business size
Product/service Price Strengths Weaknesses
1. Mirror Mirror London Designer wedding dresses by
appointment only
£3600 They provide designer dress
to the customers.
They do not provide urgent
orders to their customers.
2. Love Spell: Bridal Shop
London
Customized weeding dresses £4100 Their products are high
quality.
The products are too
expensive and no door to
steps delivery service.
3. Browns Bride London
Bridal Boutique
Bridal Dress and chic bridal
robes and accessories
£2500 The price of the product is
affordable and low.
They do not provide high
quality and designer
products to customers.

7.2 SWOT analysis :
Strengths
 The boutique will provide Dream bridal wedding package to bride and
also cloths to other women of bride and groom mother.
 The products are of high quality as designed and prepared by experts and
designers.
 Strong research and development capabilities.
Weaknesses
 Company faces lack of financial resources at the beginning of
the start-up.
 High competition is also one of the weakness.
Opportunities
 The business have an opportunity to expand its products line and
business line.
 The company can open bridal beauty parlour in the future.
Threats
 Continuous change in technological factor and innovation is a
threat for the company.
7.3 Unique Selling Point (USP):
Unique Selling Point (USP)
The USP of the Gorgeous Bridal Boutique is their Dream Bridal Weeding Package, and they also provide best and designers clothes to other women of the
bride party.