Sales Presentation: Unilever's 'Bright Future' CSR Campaign Analysis

This presentation analyzes Unilever's 'Bright Future' corporate social responsibility (CSR) campaign. It focuses on how Unilever addresses societal needs through its products like Dove, Persil, and Domestos, particularly in areas of education and hygiene. The presentation follows the Motivated Sequence, highlighting the need for community support, the CSR campaign's objectives, and its positive impact on hygiene, education, and environmental sustainability, including a reduction in CO2 emissions. It includes a sales pitch emphasizing Unilever's commitment to improving lives and references various sources to support its claims. The campaign's visualization and action steps are also discussed, along with a call to action to encourage the use of Unilever products for social good. The presentation is designed to meet the requirements of a business and professional communication course, including a 5-7 minute presentation, visual aids, and a Q&A session.

UNILEVER – “BRIGHT
FUTURE”

INTRODUCTION
 The intent of this presentation is to discuss
regarding the corporate social responsibility
campaign of Unilever Company which is
focused towards making a change in the
society.
 The campaign that has been selected for the
discussion is ‘Bright Future”
 Under this campaign company is offering is
different products that are Dove, Persil,
Domestos, etc. (Hindustan Unilever limited)

OVERVIEW OF CAMPAIGN
 Unilever Company has launched a campaign
with the motive to do a social good work for
children of five years age by supporting them
in education and hand washing habits.
 The campaign is Bright Future is reflected by
a film which is pictured on a young girl who
talks about making the difference by using
the products of Unilever.

NEED OF COMMUNITY
 It is generally being said that today customer
are becoming conscious regarding their
health hygiene, and living. But, in spite of
this there are number of regions in the world
which are suffering from lack of amenities
and other facilities like education which is
resulting in impacting the economy as well
as health of the population.

CSR CAMPAIGN
 The campaign contributes effectively in
satisfying needs of community by offering
education through Persil and providing easy
availability of products.
 The logo of Domestos represents the stat
that it contributes in the life of five million
people by providing them toilets facilities
that contribute in welfare and improves
hygienic knowledge with health issues.

VISUALIZATION
 https://www.youtube.com/watch?v=lZZlaTMekIA#action=s
hare

ACTION
 The emergence of campaign has brought the
improvement in hygiene by approx. over
than 482 million people and declining CO2
emissions from energy by 39% per tonne of
production.
 Every people should take the step by using
Unilever product that keeps toilets clean and
maintain hygiene also contributes in
education of people in community.

SALES PITCH
 Unilever is focused towards offering different
types of products that could contribute in
changing the life of people across the world.
 Company is also putting efforts in changing
the concept of basic needs by specifying the
tag line that is “our basic needs are no longer
needs”.

REFERENCE
 Faul, Jennifer. Unilever rolls out ‘Bright Future’
campaign to show how its brands are doing
good. The Drum, 2016. Web. 31 July 2019. <
https://www.thedrum.com/news/2016/09/01/u
nilever
-rolls-out-bright-future-campaign-show-how-its-bra
nds-are-doing-good
>
 Hill, Nigel, and John Brierley. How to measure
customer satisfaction. Routledge, 2017.
 Hindustan Unilever limited. Introduction to
HUL. Hindustan Unilever limited, 2019. Web 31st
July 2019. <https://
www.hul.co.in/about/who-we-are/introduction-to-
hindustan-unilever/>

REFERENCE
 Hindustan Unilever limited. Our Brands. Hindustan
Unilever limited, 2019. Web 31st <
https://www.hul.co.in/brands/?category=408126 >
 Sustainable Brands. Unilever Launches ‘Bright Future’
Global Sustainability Campaign. Sustainable
Brands, 2017. Web. 31 July 2019. < https://
sustainablebrands.com/read/press-release/unilever
-launches-bright-future-global-sustainability-campaign
>
 Unilever. Unilever unveils new Bright Future
campaign in the UK. Unilever, 2016. Web. 31 July
2019. < https://
www.unilever.co.uk/news/press-releases/2016/unilever
-unveils-new-tv
-and-digital-bright-future-campaign-in-the-uk.html >