Bright House Cafe: Comprehensive Business and Marketing Plan

This report provides a comprehensive business plan for Bright House Cafe, a restaurant located in the U.K. The plan outlines the vision, mission, and goals of the business, including strategies to capture market share and expand operations. A detailed SWOT analysis identifies the strengths, weaknesses, opportunities, and threats faced by the cafe. The marketing strategy encompasses product offerings, pricing, location, and promotional activities. Furthermore, the report discusses the financial aspects, including the investment needed and financing opportunities. The conclusion emphasizes the importance of strategic planning in achieving business objectives, and the report is supported by relevant references on business plan development and marketing.

INTRODUCTION
Marketing refers to the application of a wide variety of different types of techniques which can be quite helpful in ensuring that the attainment of
a wide variety of goals and objectives can be done in the right manner (Gabler and et.al., 2017). In this discussion, focus will be made on Bright
House Cafe which is a restaurant located in U.K. In this discussion, there will be detailed focus on preparation of a business plan.
MAIN BODY
Name of the business- Bright House Cafe
Vision-
To ensure that the customers are provided with the best experience which can help them in being able to ensure that they are able to get good
quality of food at the right prices effectively and efficiently.
Mission-
To strategically capture the market and get ahead of a wide variety of competition in the market by making the use of strategic tools and
techniques.
Goals-
 To make sure that the attainment of higher market share in the market can be done.
 To make sure that the expansion strategies are applied to capture other areas in the market.
Background and Expertise- I am a student who is currently undertaking a course on Marketing. Thus I think that by studying this course I will
be able to make sure that I am able to open the business of a restaurant by starting Bright Star Cafe (McKenzie, 2017).
SWOT analysis-
Strengths- Bright Star Restaurant has a strong customer base which will enable it to be able to ensure that it can target higher-level of
profitability in the future.
Weaknesses- Bright Star Restaurant is not applying its marketing strategies in a proper manner which is creating an overall impact on the
application of its various types of strategies.
Opportunities- Bright Star Restaurant can make sure that it is able to identify the wide range of different types of opportunities in the market to
expand so that higher-level of profits can be reached.
Threats- Bright Star Restaurant is facing a threat from new entrants in the market and is also facing a threat from the higher-level of tax rates.
Marketing strategy-
Product- Wide range of cuisines offered to the customers thereby offering them a choice to choose from a different types of food options.
Business and Fundamentals of Marketing

Price- Penetrative pricing strategy will be used to ensure that the business is able to set up its operations.
Place- The location of Bright Star Restaurant will be at London, United Kingdom.
Promotion- Aggressive promotional strategies will be applied by Bright Star Restaurant to target the customers.
Investment needed and Financing Opportunities- The investment which will be needed for the Cafe will be 10,000 pounds. The financing
opportunities which are available are Personal Financing, Bank Loan etc.
CONCLUSION
From the above discussion, it can be concluded that Marketing is a process of ensuring that the proper strategies and techniques are
applied so that the goals and objectives are attained. Its use is essential so that the businesses are able to ensure that they can prepare a detailed
Business plan in which the wide variety of business goals and objectives are mentioned and can be attained effectively and efficiently.
REFERENCES
Gabler, C. B. and et.al., 2017. Developing an environmentally sustainable business plan: An international B2B case study. Corporate Social
Responsibility and Environmental Management. 24(4). pp.261-272.
McKenzie, D., 2017. Identifying and spurring high-growth entrepreneurship: Experimental evidence from a business plan competition.
American Economic Review. 107(8). pp.2278-2307.