Impact of Globalisation on Bright Restaurant's Internal Environment

This report examines the impact of globalisation on Bright Restaurant, a London-based restaurant and wine bar. It explores how globalisation influences the internal environment, including employees, organizational structure, and strategic priorities. The analysis covers the company's response to external global exposure, emphasizing the importance of organizational culture, legal and regulatory compliance, and strategic adaptation. The report highlights the benefits of globalisation for Bright Restaurant, such as increased efficiency, market expansion, access to new resources, and enhanced marketing potential. It concludes that globalisation is crucial for the restaurant's growth and competitiveness, offering opportunities to connect with a global audience and navigate market challenges. The report uses information from various books and journals to support its arguments.

Introduction to
Management

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY ..................................................................................................................................3
About the company:....................................................................................................................3
Effect of Globalisation on the internal environment of company. .............................................4
A discussion of the ways that the organisation’s management functions are embedding
strategies for understanding and responding to changes caused by external global exposure....5
Conclusions as to the importance of globalisation in relation to this organisation.....................6
Conclusion ......................................................................................................................................6
References........................................................................................................................................7

INTRODUCTION
Globalisation refers to spread of information, products, jobs as well as technology across
the national boundaries. Along with this, it is a process of integration of different cultures,
people, government, companies of different by the mean of international investment and trade
(Sedelnikov, 2018). In the present report, Bright restaurant is chosen as base company. It is
located at West gate street, London. The current report covers the affect of globalisation on the
internal environment of an organisation. It also discuss about ways how organisation
management functions were embedded. Moreover, it also covers the importance of globalisation
within the chosen company.
MAIN BODY
About the company:
Bright Restaurant is one of the famous restaurants in London and offer different types of
food to the customer. It is also a wine bar and offers seasonal cuisine of high quality to
customers. The restaurant is located on westagate, London. It was founded by P. Franco with an
aim to offer unique food in market and reach its level on peak. The restaurant have a reservation
system through which customers reserve table which assist them to serve better to customers and
build positive market reputation. The menu of bright restaurant keeps on changing according to
the season and this is the main reason population of United Kingdom prefer to consume its
services. In addition to this, Bright restaurant uses various ways to promote its services globally
and to increases its market presence. In order to create awareness in market, it uses Instagram,
Facebook and many other social media apps which helps them to reach large audiences within
short time period. The higher authorities of Bright restaurant decides to expand its operations in
other countries also so that they can generate higher profits (Mayfield and Mayfield, 2019). They
also decided to add healthy and organic food in their menu as nowadays most of the people
consumes those food which is healthy and make them fit. Expansion of its operations globally
raise its value which will lead to enhancement of sales and profitability level of restaurant. By
the assistance of globalisation, the senior management have the opportunities to increase their
market presence and gain high market share as well.

Effect of Globalisation on the internal environment of company.
Globalisation is basically interaction as well as integration of different people. Culture
and economy of a nation. Globalisation promotes economic growth, develop jobs and makes an
organisation more competitive within the market. It also uplift the poor conditions of societies
and raise their standard of living effectively. With reference to Bright restaurant, the company
wants to enhance their level of sales & profitability. For this, they decide to expand its operations
in the worldwide which assist them to gain high market share and increases its market presence
as well as reputation. The influence of globalisation on internal environment of Bright restaurant
is mentioned below:
Employees: As companies reaches globally, it affect on the workforce of an organisation
positively. The confidence and knowledge level of employees increases if they interact as well as
communicate to different peoples and understands different culture. Due to globalisation, pay
scale of employees also increases which encourage all staff members to work with full potential
and attain organisational goals within time frame. Along with this, the living standard of
employees also increases which leads to upliftment in their social status. With reference to
Bright Restaurant, expansion of business activities across the nation will assist higher authorities
to raise salary of employees that leads to increase in the productivity of workforce. This will also
helps company to raise their performance level within the market.
Organisation structure: Organisational structure of a company involves different
functions and department which are interlinked with each other and works towards attainment of
common goal of an organisation. Globalisation allows companies to enter into new market,
aligned with new partners and deal with new suppliers (Tian and et. al., 2018). For this, a
company need to make changes in their management structure. They require to change their
leadership style, marketing strategies, way of recording finance transactions and so on. In order
to do expansion and reach global market, the higher authorities of Bright restaurant need to
recruit effective employees and develop effective marketing strategies which will help them to
aware more number of customers and raise their sales.
Strategic Priorities: Globalisation increases the competition level in the market so it is
necessary for companies to develop effective strategies. Globalisation impacts on the strategic
management of an organisation as it deals with various business activities which leads

companies towards the growth. In relation to Bright restaurant, the higher needs to develop
effective strategies so that they can enter in other markets appropriately.
A discussion of the ways that the organisation’s management functions are embedding strategies
for understanding and responding to changes caused by external global exposure.
The globalisation plays an important roles to expand business by increasing profitability
of an organisation. It includes the other factor of challenges which develop by global exposure of
company. Basically, it has been analysed that internal and external factors are required to be
analysed by an organisation before enhancing their business at global level. Meanwhile, it is
helpful to determine about forthcoming challenges for which they remain prepared to deal with
the same (Michie, 2019). In context of Bright Restaurant, it is very important to identify various
risk in order to apply effective strategies related to management functions in terms of responding
changes caused by external global exposure. The given organisation is required to focus on
certain aspects for making strategies to response external environment factors in more effective
manner. Hence, some important elements which are required to be considered are mentioned
below.
Organisational culture – In respect of Bright Restaurant, it is necessary to modify the
organisational structure in order to plan and execute the operational activities in proper manner.
It is very important make essential changes by implementing new and advanced technology and
make favourable working atmosphere for employees belongs to different culture for performing
in comfortable manner (Kollman, 2016). Meanwhile, it is necessary to apply strict policies for
employees to direct their focus on work for achieving global business objectives successfully.
Legal and regulatory barriers – This includes the different rules and regulation of
government of various countries which are required to be followed by Bright Restaurant while
pursuing globalisation. It is essential to modify the policies according to regulatory guidelines at
the time of carrying out operational tasks or activities of business on daily basis. However,
management functions of planning, organising, leading and implementing should be done by
following government regulations by staff (Perraton, 2019). Moreover, all the legal formalities
should be fulfil to response the exposure of globalisation effectively.
The functions of Bright Restaurant should be modified according to laws of other
countries while operating there to avoid legal issues. It is necessary to make changes in products
as per taste of customers staying in another nations to respond high competition in global market.

However, it is important to apply appropriate marketing strategies to attract new customers
which helps to grab more profit share of market along with gaining competitive advantage.
Conclusions as to the importance of globalisation in relation to this organisation.
Globalisation will help the business of bright restaurant by making it more efficient and
through limiting the conflicts. It will bring interconnectedness of people in the restaurant and
their business across the world that will eventually turns into international political, social,
cultural and political alliance (Robertson, 2017). With the help of globalisation, Bright
restaurant could be able to communicate and expand their business easily in new market area all
over the world for taking their business to a international level. Globalisation will provide
respective organisation a wide range of choices. It will help the organisation to find ingredients.
Globalisation is important for respective organisation as it brings expertise and some new
skilled candidates and will lower the price of suppliers. They can get their materials from
oversees and will not face any sort of problems in arranging their resources. It will enhance and
increase marketing potential of Bright restaurant as it will give an opportunity to them to make
products and sell them across the globe. Organisation can develop number of globalization
strategies for getting their products into global market (Hanson and et. al., 2016). They can
expand their resources for entering into market overseas and help them to regulate their quality
of products as well as presentation. Bright restaurant can deal with hazards and risks with the
help of globalization as if their products are not meeting the demands of customers in new
market area they can exist or join business with other organisation as it will help them to grow
their business and enhance quality of their operations. Globalization usually offers benefits to
both customers and employers. As suppliers will get the opportunity to showcase their products
in new market and customers will get a chance to try some new products.
Conclusion
From the above report, it has been concluded that globalization can be define as a process
of integration and interaction among individuals, organisations and government all over the
globe. It includes the use of making changes in organisational policies, products and technology
to provide appropriate response regarding global exposure of given company.

References
Books and journals
Michie, J. ed., 2019. The handbook of globalisation. Edward Elgar Publishing.
Kollman, K., 2016. Same-sex unions: the globalisation of an idea. In The same-sex unions
revolution in western democracies. Manchester University Press.
Robertson, S., 2017. A class act: Changing teachers work, the state, and globalisation.
Routledge.
Hanson, D. and et. al., 2016. Strategic management: Competitiveness and globalisation.
Cengage AU.
Perraton, J., 2019. The scope and implications of globalisation. In The Handbook of
Globalisation, Third Edition. Edward Elgar Publishing.
Sedelnikov, A. V., 2018. Mean of microaccelerations estimate in the small spacecraft internal
environment with the use of fuzzy sets. Microgravity Science and Technology, 30(4),
pp.503-509.
Mayfield, J. and Mayfield, M., 2019. The diffusion process of strategic motivating language: An
examination of the internal organizational environment and emergent
properties. International journal of business communication, 56(3), pp.368-392.
Tian, G., and et. al., 2018. Green decoration materials selection under interior environment
characteristics: A grey-correlation based hybrid MCDM method. Renewable and
Sustainable Energy Reviews, 81, pp.682-692.