MK7248 Project Report: Brightstar Financial Re-launch Analysis

This report analyzes the Brightstar Financial re-launch project, focusing on the implementation of private label services. It covers project planning, including timelines, Gantt charts, and work breakdown structures, along with the project lifecycle and key deliverables. The report examines project leadership, highlighting the roles of key executives and the traditional leadership approach employed. It also includes a detailed risk analysis, identifying potential privacy issues related to data handling and the use of Easy Source. Furthermore, the report explores critical success factors and concludes with an overview of the project's future prospects and challenges. The report provides a comprehensive overview of project management principles applied within the context of a Small and Medium Enterprise (SME).

Running Head: BRIGHTSTAR FINANCIAL RE LAUNCHING
BRIGHTSTAR FINANCIAL RE LAUNCHING
Name of the Student
Name of the University
Author note

1
BRIGHTSTAR FINANCIAL RE LAUNCHING
Table of Contents
Introduction......................................................................................................................................2
Literature Review............................................................................................................................3
Project Planning, Metrics and tools.................................................................................................5
Project leadership...........................................................................................................................10
Risk Analysis.................................................................................................................................11
Critical Success Factor..................................................................................................................13
Conclusion.....................................................................................................................................14
References......................................................................................................................................15

2
BRIGHTSTAR FINANCIAL RE LAUNCHING
Introduction
Providing private label service to the clients have been acting as a goal for Brightstar
Financial in the upcoming goals. Providing customized services to their clients for increasing
their efficiency process has been the main concern of this process. It is noted that one size fit all
approach has not been providing any exclusive benefits to the clients. This is the main reason
that introduction of private label servicing is introduced in the system.
Objective
 To implement private label in bespoke and underwriting of complex, high value
mortgages.
 To deal with complexities and time consuming nature of high value mortgages leads to
one size fit for all approach for all the clients present in the section. This will lead to
improper assessment of complex income and property types that are non-standard in
nature. Hence with the introduction of this private label, exclusive service offers will be
made and hence the clients will be experiencing a complete tailored service as per their
need.
Purpose of selecting this project
 This project has been chosen as this project incorporates technology as well as experience
of skilled managers who will be providing customized solutions for the clients. This
innovative initiative will be benefitting the clients and hence wise this project of
Brightstar Financial re launching private label services have been selected.
Future of the project

3
BRIGHTSTAR FINANCIAL RE LAUNCHING
 Future of this project looks bright as this section tends to provide services that are precise
in nature. This services will be benefitting the clients in longer run. The main issue that it
might arise in this case is privacy issues in near future. Brightstar Financial will need to
work on the same. In case Brightstar Financial puts in proper effort for mitigating the
same, it can be expected that future of the project will be good.
Business organization background
Brightstar Financial has been acting as a specialized organization that leads to performing
of the distribution of the residential related processes. They are also concerned with the
functioning of the let mortgages for performing second charge loans which acts as a bridge in
between the loans and finance related cover lending. This organization has been performing
trading that is based on the commercial investments and housing related loans. Asset and cash
flow processing have been considered as incorporated finance related issues. This company
originated in the year 2010. The business organization is based in United Kingdom. Residential
mortgages has been the major aspect that has been acting as the major concern of Brightstar
Financial business organization (Brightstar 2019).
Literature Review
According to Schwalbe (2015), the strategic operational principles that are to be followed
for processing of business includes identifying of strategic dynamics. Implementation of process
theory is done in Small Medium Enterprises.
Hillary (2017) stated that the objective of the SMEs are considered to be partially
systematic and partially opportunistic as well. This is the main reason that the functional process
of the SMEs are performed as per the managerial decisions. The entire processing is performed

4
BRIGHTSTAR FINANCIAL RE LAUNCHING
as per the external market oriented thoughts. Resource Based Views are also ignored in the SME.
Again it can be stated that SMEs functioning is directly dependent on the customers of the
business organization. Implementation of both convergence and divergence as per the stream
strategy management literature is performed in a proper manner (APM Body of Knowledge
2012). Strategies are developed in order to perform execution of the project and implementation
of the innovation.
As per the reading of Heldman (2018), the market based view framework that is
considered includes reviewing strategy, external market based orientation, strategy execution,
understanding the competencies and core capabilities (Kerzner 2017). Again constant
communication as well as managing strategic change will be performed. Strategic awareness is
also performed in this section. Despite this functional process an inter-linkage among the sub
heading is expected in order to execute the functional processing of business execution.
Again according to Heagney (2016), the data design summary of varied SMEs include
understanding of organizational categories with the help of the conceptual framework that is
used for formulation of the implemented review.
As per Joslin and Müller (2015), after this stage establishing of significance will be done.
This section includes performing of the counting in thematic pattern and searching of the entire
data set. Again with the help of the conceptual ordered maps proper description is performed and
hence substantive categorization is also made (Maylor 2017). Performing researcher’s
interpretations will be done with the help of statistics. After performing this process cross case
analysis will also be performed.

5
BRIGHTSTAR FINANCIAL RE LAUNCHING
Whereas in case of Brightstar Financial has a vivid and differential approach for
conducting business. As per the Brightstar (2019), Re launching of private labeled service, the
main objective of Brightstar Financial firm is to establish themselves as the a private label
lending service. The functional process that is considered for this organization is different from
the general functioning of the SMEs. Instead of having a partial systematics and partial
opportunistic approach, Brightstar Financial implements complete systematic approach. The
entire work structure is initially framed and structured. This structuring of the framework
includes the fact that proper processing of the business is performed. However Brightstar
Financial has been using high end technology for processing of business. Usage of Easy Source
Login in the project of re launching private label products. This provides the fact data
transmission processing via business management will be made and hence proper assessment of
complexities related to the data circulation and data transaction can be performed in a proper
manner (Brightstar 2019). Complexities are handled as per their nature of time consumption.
Usage of one size fit all approach that is often done by the SMEs are mitigated. Creation of
customized offers for their clients have been provided for the non-standard property type.
Introduction of bespoke service package have been acting as an important stand out prospect that
ensures that better functioning process is performed. With the introduction of the bespoke
system, the main aspect that is considered in this system is that the exclusive service offers for
tailored needs of the clients and hence providing them a fruitful experience (Pinto 2015). As
compared to the other SME s there is a slight alteration in the functional process. This alteration
includes the fact that focusing on the system functioning as per the projection of the received
commission (Brightstar 2019). The rate of service that is provided by Brightstar Financial under

6
BRIGHTSTAR FINANCIAL RE LAUNCHING
the private label project will ensure that the involvement of the business organization will vary
with the rate of commission that is provided to them.
Project Planning, Metrics and tools
Project Plan
Purpose of the project
Purpose of the project is to perform analysis of the management process of a SME named
Brightstar Financial’s new project on re launching of private label services to their clients. A
proper research will be conducted for understanding the benefits that will be gained after
completion of the project.
Main Deliverables
The main deliverables that are to be performed are Initiating the project, Gathering the
project requirement, Executing the project and ending the project.
Timeline

7
BRIGHTSTAR FINANCIAL RE LAUNCHING
ID Task
Mode
Task Name Duration
0 Brightstar
Financial
31 days
1 Project initiation 8 days
2 Planning the
project starting
phase
3 days
3 Doing
research
regarding the
data of the
Brightstar
Financial
2 days
4 Numeric data
analysis
2 days
5 Performing
peer reviewed
article analysis
1 day
6 Requirement
gathering
10 days
7 Proper
understanding
of the need of
the project
2 days
8 Scope
identification
1 day
9 Objective
definition of
the project
2 days
10 Identifying the
usage of
estimating
tools for
execution of
the project
2 days
11 Usage of top
down
estimation tool
of the project
1 day
12 Creation of
new ideologies
regarding
commission
process
2 days
13 Execution 10 days
14 Implement
Easysource
2 days
15 Data collected
from clients
3 days
16 Data analysis 2 days
17 Providing
suitable advice
3 days
18 project closure 3 days
19 Comparing the
data collected
of the project
with the data
performing
literature
review
1 day
Figure 1: Time Line
(Created by author)
Project Lifecycle
Life cycle of the project is diversified in 4 sections, namely Project planning, Gatherig of
data, Performing the project and Ending the project.
Project Planning
In the project initiation phase planning of the project initial stages will also be stated.
Performing project planning ensures that the tasks that are to be performed will be plotted in this
section and hencewise task will be proceeded with.

8
BRIGHTSTAR FINANCIAL RE LAUNCHING
Gathering data
After this stage doing research regarding the data that are previously generated from the
company is to be perfpormed. Performing quantitative data analysis is also performed. After this
stage reviewing of peer reveiwed article analysis regarding SME will also be performd. After
this requirement gathering process is to be performed. In this stage need of the project is
analyzed and hence scope identification will be performed. After this section objective defination
will also be performed. After this section usage of estimating tools are used. After analysis of the
estimation tool top down estimated tool is used for the process. After this stage the innovations
that are to be implmented are stated in the project.
Project Performing stage
In the execution phase, implemnentation of EasySource is to be performed. After this
section, data is collected from the clients of the business organization. After this stage data are
collected from the clients for the registration purpose. After data collection analysis of the same
data is performed for providing advice. After the analysis is performed proper advice is provded
to the client hence wise.
Project Closure
In the project closure stage comparing the data collected from primary data collecvtion of
the busienss organization with the data of SMEs that are available in the peer reveiwed journlas.
After comparing proper analysis of the result is done.

9
BRIGHTSTAR FINANCIAL RE LAUNCHING
ID Task
Mode
Task Name Duration Start Finish Predecessors
0 Brightstar
Financial
31 days Mon
7/15/19
Mon
8/26/19
1 Project initiation 8 days Mon 7/15/19Wed 7/24/19
2 Planning the
project starting
phase
3 days Mon
7/15/19
Wed
7/17/19
3 Doing
research
regarding the
data of the
Brightstar
Financial
2 days Thu
7/18/19
Fri 7/19/19 2
4 Numeric data
analysis
2 days Mon
7/22/19
Tue
7/23/19
3
5 Performing
peer reviewed
article analysis
1 day Wed
7/24/19
Wed
7/24/19
4
6 Requirement
gathering
10 days Thu
7/25/19
Wed
8/7/19
7 Proper
understanding
of the need of
the project
2 days Thu
7/25/19
Fri 7/26/19 5
8 Scope
identification
1 day Mon
7/29/19
Mon
7/29/19
7
9 Objective
definition of
the project
2 days Tue
7/30/19
Wed
7/31/19
8
10 Identifying the
usage of
estimating
tools for
execution of
the project
2 days Thu 8/1/19 Fri 8/2/19 9
11 Usage of top
down
estimation tool
of the project
1 day Mon 8/5/19 Mon 8/5/19 10
12 Creation of
new ideologies
regarding
commission
process
2 days Tue 8/6/19 Wed 8/7/1911
13 Execution 10 days Thu 8/8/19 Wed
8/21/19
14 Implement
Easysource
2 days Thu 8/8/19 Fri 8/9/19 12
15 Data collected
from clients
3 days Mon
8/12/19
Wed
8/14/19
14
16 Data analysis 2 days Thu 8/15/19Fri 8/16/19 15
17 Providing
suitable advice
3 days Mon
8/19/19
Wed
8/21/19
16
18 project closure 3 days Thu 8/22/19Mon 8/26/19
19 Comparing the
data collected
of the project
with the data
performing
literature
review
1 day Thu
8/22/19
Thu
8/22/19
17
20 Analyzing the
result
2 days Fri 8/23/19 Mon
8/26/19
19
T T S F W M S T T S F
Jun 30, '19 Jul 14, '19 Jul 28, '19 Aug 11, '19 Aug 25, '19
Figure 2: Gantt chart
(Created by author)

10
BRIGHTSTAR FINANCIAL RE LAUNCHING
Brightstar Financial
Project initiation
Planning the project
starting phase
Doing research
regarding the data
of the Brightstar
Financial
Numeric data
analysis
Performing peer
reviewed article
analysis
Requirement gathering
Proper
understanding of
the need of the
project
Scope identification
Objective definition of
the project
Identifying the usage
of estimating tools for
execution of the
project
Usage of top down
estimation tool of
the project
Creation of new
ideologies regarding
commission process
Execution
Implement
Easysource
Data collected from
clients
Data analysis
Providing suitable
advice
project closure
Comparing the data
collected of the
project with the data
performing literature
review
Analyzing the result
Figure 3: Work Breakdown Structure
(Created by author)
Figure 4: Product Breakdown structure
(Created by author)

11
BRIGHTSTAR FINANCIAL RE LAUNCHING
Hence wise the estimation process is performed (Hornstein 2015). With the help of the
top down estimation process the main advantage that will be received is that high level
information are gathered for processing of project completion. This will ensure that better
assessment of cost estimation is performed and hence wise budgeting is done. Top down
estimation tool helps in performing there has been an entire team of leaders who have been
working on the project of re-launching of the private label brand
Project leadership
The leader team consists of the Chief Executive Officer (Rob Jupp), Managing Director
(Bradley Moore), People Development Director (Clare Jupp), Operations Director (William
Lloyd), Head of Marketing (Michelle Westley), Head of Second Charge Mortgages. This team of
managers have been acting as the decision making body. Re launching of the private labelled
product is led by the group of these managers. Traditional leadership method is followed in this
section. Rob Jupp has selected the project scope and was assisted by Bradley Moore for the
same. Clare Jupp is in charge of the public relationship manager. The project manager functions
under Managing Director. The project manager is concerned with the planning and budget
developing process (Brightstar 2019).
In the initial section, Rob Jupp performs decision making and initiates ideology of new
project. In this process of traditional leadership the owner of the business chooses the project and
decisions are made accordingly. As per the norms of traditional leadership process, the decision
that is made by the CEO is conveyed in a hierarchical manner and hence the information reaches
out to the employees of the organization (Brightstar 2019). From the CEO the decision that is
made is conveyed to the managing director and the henceforth hierarchy and this will ensure that
proper management will be made. Hence following a proper hierarchy in the business