Brightstar Company: Expanding into New and International Markets

This report provides a comprehensive analysis of Brightstar's strategy for tapping into new and international markets, focusing on the Australian market. The report begins with an overview of the global business environment, particularly for small and medium-sized enterprises (SMEs), and discusses the opportunities and threats faced by Brightstar. It then delves into trading blocs, agreements, and their impact on SMEs, as well as tariff and non-tariff barriers. The report further examines import and export processes, comparing merchandise and service exports, and evaluates various methods for entering international markets, including recommendations for implementation. The PESTEL analysis and other strategic tools are used to provide a robust and well-supported analysis. The report aims to guide businesses in their international expansion efforts, providing insights into market entry, overcoming barriers, and leveraging opportunities.