Victoria University & Brimbank Health Promotion Project Plan

This project plan, developed in collaboration with Victoria University, focuses on health promotion within the City of Brimbank, particularly addressing the high rates of obesity, overweight, diabetes, and psychological distress. The plan outlines the health issues, identifies the need and policy framework, and defines the target group and stakeholders, including community partners, organizations, schools, and NGOs. It details the project's goals, objectives, and health promotion approaches, emphasizing healthy diets, exercise, and stress reduction. The strategies and activities include integrated approaches, campaigns against unhealthy diets, and community engagement. The plan also covers project infrastructure, including human resources, a timeline, and a budget breakdown, concluding with a comprehensive evaluation plan to assess the project's effectiveness in improving health outcomes within the Brimbank community.

Project Plan and Media Presentation

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
a) Project focus............................................................................................................................1
Outline of health issue.............................................................................................................1
Identified need and policy framework.....................................................................................2
Project stakeholders.................................................................................................................3
Project target group..................................................................................................................4
b) Project content: Goals and Objectives.....................................................................................4
Health Promotion Approach....................................................................................................4
Strategies and Activities..........................................................................................................5
Evaluation Plan........................................................................................................................6
c) Project Infrastructure.............................................................................................................10
Human Resources..................................................................................................................10
Timeline.................................................................................................................................11
Budget breakdown.................................................................................................................11
CONCLUSION..............................................................................................................................12
REFERENCE................................................................................................................................13

INTRODUCTION
City of Brimbank is local area government of metropolitan area of Melbourne, Victoria,
Australia which is having an area of 123km2 and population of 1.9 million as per census of 2016
(The Brimbank Atlas of Health and Education, 2018). The city is working in collaboration with
Victoria University in the western suburbs of Melbourne so that they could improve health of
people living in that area. This particular report on Health Promotion Plan for the City of
Brimbank concern with the health issue within community of Brimbank. The Victorian Public
Health and Wellbeing Plan of 2015-2019 are outlining priorities of government in way of
improving health and wellbeing of all Victorians.
The promotion project plan will be covering various aspects like that of outlining health
related issue of western suburbs of Brimbank, identifying need and policy framework of plan,
target group with stakeholders. Further it will also include health promotion approach that is
been used, strategies and activities with evaluation planning. Towards the end, report will
include all resources in terms of funds and human or expertise to be used within the promotion
of health in this project and then concluding with timeline of whole project.
MAIN BODY
a) Project focus
Outline of health issue
The major health issues which are focused into City of Brimbank are that of:
 Obesity and overweight
 Diabetes
 Psychological distress
So one of main health issue will be that of obesity among children and their participation
in education, physical activity and sports to health as well (Dobbinson, MacInnis and Simmons,
2017). As per the data of City of Brimbank it is ranked 8th highest in terms of obesity or
overweight, 6th highest in diabetes, 2nd highest in child development vulnerability and that in
psychological distress out of 31 LGA of Melbourne. Overweight and obesity among larger
population of Brimbank is out of major problems and health related issues which are targeted in
health promotion plan for City of Brimbank. Overweight and being obese will be increasing risk
of individual for poor health in long term conditions like that of type 2 diabetes, cardiovascular
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disease and high blood pressure as well. As per the Body Mass Index a person is regarded to as
obese when their score of BMI is 25.0-29.9 is considered to as overweight and 30.0 will be obese
(Slade and Carter, 2016). There are number of people all across Melbourne and Victoria who are
considered as obese or overweight and City of Brimbank is having one of the largest population
of obese people. It is having about 52% of its population as under obesity in year 2008 so as
compared to other areas of Melbourne Victoria Brimbank is having more people who are
overweight or obese as shown in below figure and table.
So this issue related to health will be very important for report and health promotion plan
to be included which needs to be resolved as well. This issue of obesity and overweight is very
much under attention and is important to be included within report. As there are more number of
cases of obesity and that of overweight that is noticed in City of Brimbank which is been studied
in health promotion plan (Furlong, Phelan and Dodson, 2018). Population of City of Brimbank
is regarded very vulnerable for overweight and obesity that needs to be eliminated or laid down
special attention.
Identified need and policy framework
The collaboration of Australian health policy with Victoria University in City of
Brimbank in improving health outcome within Brimbank community will be identifying that
obesity is one of main issue which is included within community. There are many social, health
and economic impacts of being obese which is mostly related with lack of diet and exercise and
involving risk of developing number of disease (Mekala and MacDonald, 2018). It was included
that in 2011-12 every 1 out of 4 Australian was obese while the rate of obesity for both men and
women were same which is 27.5%. The need for this plan will be that of lowering down cause
and impact of health promotion plan. The program is important for Australian health policy
collaboration (AHPC) which will be funding plan will be creating certain policy for children who
are in their schooling time and those who are studying in NGO’s as well. The policy could be
framed for their leisure time in which they could do their physical activities and also during time
of school.
The program will be very much essential for community of Brimbank will be a
conceptual model of health through leisure time physical activities. This model will be adopted
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by developers so that promotion plan is being formulated. There are also some correlations
among all health indicators which are identified within the report of Victoria University and
Brimbank community leaders and organisations who are planning and developing integrated
policies (Veitch, Carver and Timperio, 2017). The main will be lifting up of health and education
outcome of community of Brimbank in present and future time as well. It was shown in the
report of Physical Activity, Sport and Health in the City of Brimbank that there is positive
correlation between overweight or obesity with diabetes which is 0.63. This tells that number of
case of obesity will be resulting into increase case of diabetes within Brimbank. While obesity is
also negatively related with education and social wellbeing indicator.
Project stakeholders
For the project which is been implemented will be having many stakeholders according
to the health promotion plan. The stakeholders for the plan will include like that of community
partners, organisations, schools, NGO’s working and children for whom the plan is executed
(Mekala, Jones and MacDonald, 2015). The health issue which is taken will be concerned with
obesity so it is required to engage with those stakeholders across all sectors into collaborative
decision making. These will be particularly engaging with local skills and resources. Main
stakeholders will concern with to whom the health promotion plan will be included within
objective of plan which is to improve health outcome in Brimbank community.
Community partners- These will include whole Brimbank for whom the plan or health care
program is executed. As there are increasing number of cases of obesity in city which is calling
for program for health care so that there should be some improvement in health outcome within
Brimbank (Slade and Carter, 2017). The community of city will be praising need to develop
integrated policies and strategies which will be lifting education and health outcome in Brimbank
in coming future.
Organisations- All the organisation who will be involved within developing and planning
services which is also supporting with enhancement of education and health outcome into
community. There are various organisations which are been included within it like Australian
health policy, Victoria University and they both working with City of Brimbank. So these
organisation will be planning very vital role in promoting health within program of obesity.
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Schools- As the target audience will be mainly students or children who are studying in schools
as they are mostly vulnerable for obesity. The children are more engaged in eating unhealthy
food, enjoying their leisure time just by setting or laying down and not involved in any physical
activities. So schools will be playing important role in making their efforts in engaging children
into physical activities like outdoor games or other similar activities (Gilbert, Pieters and Allan,
2018). School could be participating into arranging programs like that of health and education in
which they are explaining causes and effect of unhealthy eating habits among children aged 4-16
years
NGO’s- There are certain number of students who are studying into NGO’s and not in schools so
the same role like school NGO’s will also be providing education and health care programs to
children who are studying in these organisations.
Children- They are main target group of the program so they are stakeholders of health program
to whom education will be given based on their eating and living habits so that they are living
healthy.
Project target group
b) Project content: Goals and Objectives
Health Promotion Approach
Obesity is very dangerous disease as it damages the life of people or children's. It makes
the weight of children's abnormal and excessive fat that may impair health. Obesity in childhood
is a medical condition that affects teenagers as well as children's. There are various approaches
or strategies that is used to prevent obesity and promote good health at Brimbank (Madill, 2017).
The Australian Health Policy Collaboration at Victoria University will follow this approaches to
promote a good health at Brimbank are-
Promote healthy Diet- This is major factor that cause obesity. Like now children's are
very addicted towards high calorie's food such as baked goods, fast foods and snacks and this is
the reason why the ratio of obesity is very highest in Brimbank region. Excessive consumption of
deserts and sugars also raise the threat of happening obesity. Children's also consume many types
of col-drinks which contain s heavy sugars. Thus, it is very important that they should promote
healthy diet like it should be in limit. Addition to this, it is also very important that there should
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be healthy diet rather than consuming useless food. Moreover, vegetables oil be promoted so that
it can prevent obesity.
Promote exercise- Children's are now become very lazy and lethargic. They do not focus
on daily exercise which does not burn there calories. They spend too much time in other
activities like playing games on computers and mobile phones. Thus, health promotion should
boost best exercises for children's who are suffering from obesity like 5 kilometers of running
daily. They should promote exercise of aerobic and yoga (Farahani, Maller and Phelan, 2018).
They should sleep on time.
Promote good physiological factors- It is fact that there is high risk of child obesity by
personal, parental and family stress. Thus, health promotion should promote activities which
reduces the stress and engage them in other activities.
Encourage focus on generic factor- This is the fact that if family members have high
weight than there are many chances that children's will also put weight. So health promotion
should control their diets as well as stop eating high calories of food.
Complete Information of prevention, symptoms and cure- This is also important that
they should be a complete information about the symptoms, cure and prevention and it can be
communicated by organizing campaigns and programs on health promotion.
Promote a good education- It is also very important approach that needs to be promote a
good education to people so that they will be aware of this disease. Obesity is the disease which
cannot be wiped out, it is just only cured and prevent.
Strategies and Activities
The Australian Health Policy Collaboration at Victoria University will follow these
strategies to implement the best health to people of Brimbank
Integrated Strategies- It is fact that there are no determinants to prevent obesity as it is
very complex as well as varied. There is no particular intervention that prevents obesity. Thus, it
needs to take multiple settings as well as incorporate several approaches (Flood, 2017). They
should promote a good health at individual level in collages, school.
Stop Consumption of Alcohol and other unhealthy diet- They will organize a campaign
for stop consuming alcohol and liquor to promote a good health at Brimbank. It needs tightly
integrated efforts to control the major risk of raising obesity like consumption on tobacco,
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alcohol, liquor, unhealthy diets etc. They should visits stores that are dealing these item and
convince them not to sell these items to children's.
To support a healthy lifestyle- This is also one of the best strategy that will promote a
good health to people who are suffering from this disease and who are not. Cure is very
important. Australian Health Policy Collaboration can work with many people or organisations
jointly so that a good environment will be there in the city of Brimbank. With the help of this
collaboration, there will be supportive environment will be created that promote healthy living
behaviours that prevent obesity (Irga, Burchett and Torpy, 2017).
State and Local programs- This is also one the best strategy to organize state and local
programmes to promote healthy living to individual. In order to achieve and maintain healthy
weight and getting regular physical activities that are important to get cure from obesity.
Evaluation Plan
This will the process of assessing progress made by project all objectives and aims must
be achieved as pet set targets. It will be very important for project to assess set strategies and
objectives are met or not and also evaluating any difference which could be identified in project.
This will come out of developing evaluation plan by looking up into activities or process with
identifying effects of these activities. The process evaluation will involve reviewing of activities
of the project like identifying what is done with the quality of activities and what actually needs
to done (Veitch, Carver and Timperio, 2018). The impacts of the outcome which will be coming
towards the end of program also need to be analysed which will be done as per the goal or
objective which is set towards starting.
So within this program of Australia Health promotion with collaboration of Victoria and
University and partnership with City of Brimbank evaluation of plan will be done. This will
majorly be based on making or formulating plan of evaluation so that results are identified and
outcome is summarised according to objective.
The evaluation plan will be summed up with all points that need to be evaluated with
including measures and types of evaluation that is need.
Measures Types of evaluation
Goal Long term outcome which is
based on health improvement
Outcome evaluation
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and gain
Objective Medium term impact which
includes behaviour change
Impact evaluation method is
used
Strategies Short term results which is
completed actions and outputs
Process evaluation
Data collected Medium term that is gathering
of what has happened
Content evaluation
This evaluation plan will include all aspects which will be required in concluding or
completing the task that is been applied like in completing Australia Health Promotion Plan
within City of Brimbank. There are primarily data which is collected so that it could also be
included in this evaluation plan program. The data collection is the first step within this
evaluation plan which is collected and then recorded depending upon the project that is
conducted. This will included to record number of people who will be attending any event or
activity then those who came for health check-up. Further short survey or questionnaire will be
prepared for getting feedback of people on the activity from this survey awareness among people
visiting the event will be measured (Physical Activity, Sport, and Health in the City of Brimbank.
2018). Then towards the end community meeting will be held in order to discuss project
activities after that will be taken place. There are 2 types of data which could be collected for
evaluating process like that of qualitative and quantitative.
Qualitative- This will be included that how well did this program or plan was taken place which
mainly depend upon the thoughts and ideas of people who attended the program. Those will be
those people who engaged into this event and then including the feelings of people. There are
different types of methods or ways to collect this qualitative data including analysis of record
demographics details and attendances, surveys which includes mail and emails, individual
interviews like focus group and documentation like that of journals and log report.
Quantitative- This evaluation will be based on numbers and figures which are easily measured
and required a base to start the plan. Like the number of people who attended the program of
health promotion and then who change behaviour. In this project which is based on numbers of
people who are suffering from obesity within the City of Brimbank who are between age of 4-16.
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There are number of indicators which are used for evaluation purpose like for process,
impact and outcome evaluations. These indictors will determine or ensure success of goals and
objectives or strategies that are set in promotion of health plan in City of Brimbank. Most of the
indicator will be into number like that of participants attended the program, age of those
respondents, % of participants who were satisfied with health program and % of those who were
not satisfied. But rather there are those indicators which are not expressed into numbers like
documents, policies and contract signed (Developing a Population Health Project Plan. 2018).
There are mainly of different types like that of process, impact and outcome evaluations:
Process indicator-
This type of indicator will be measuring how the program of health care which are
coming into 3 groups that are as follows:
Quality- How well the program was conducted which is expressed into % of participants
satisfied with the program and those who were not.happy with the program of obesity health care
was conducted
Implementation- what was actually happened with including resources that were developed,
workshops held and policies developed or media coverage that were received.
Reach and scope- this will calculate who and how many of them were there who involved and
they were having access to that resources of health promotion plan of City of Brimbank.
Impact and outcome indictor-
This will be including those set which were achieved and due to these aims the changes
were planned out. Like this Health promotion plan of City of Brimbank was started with aim of
spreading awareness within community on obesity of children.
Evaluation planning template-
Objectives Strategies Process
indicator
Data
collection
methods
Impact and
outcome
indicator
Data
collection
methods
To increases
knowledge
among the
children of
age 4-16
This will
based
involving
with healthy
lifestyles,
Number of
participants
who were
satisfied with
program
Number of
satisfied
participants
counted
Level of
increased
awareness of
risk of obesity
spread among
Survey of the
children who
attended the
health
promotion
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about obesity
its causes,
impact and
preventions as
well
avoiding junk
food and
prolonged
setting habits
as well
children plan held
Conducting
health
promotion
programs
which will be
helpful for
community in
Brimbank
city.
Number of
participants
who were not
satisfied with
the plan
Number of
dissatisfied
participants
counted
To increase
the role of
community,
schools,
governments
and NGO’s in
decreasing
risk of obesity
Providing
sessions and
training to
these
stakeholders
so that they
could help in
spreading
awareness
about obesity
with children
of age 4-16.
Number of
staff or
volunteers
who
participated
within this
Number of
volunteers
counted
Increase in
the
involvement
of
stakeholders
in spreading
awareness
into
participants of
obesity health
program plan
conducted
into City of
Brimbank
with
collaboration
with Victoria
Survey of the
stakeholders
who were
interested or
attended the
health
promotion
program.
Collecting all
necessary
resources
which are
need for
Number of
resources that
were handed
over to clients
Number of
documents
and resources
that were
counted
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conducting
this program
of health plan
within
community
University
c) Project Infrastructure
Human Resources
There are requirement of human resources in way of managing and implementing or
controlling of the health promotional plan of Health Promotion Plan for the City of Brimbank
(CHILDHOOD OBESITY. 2018). All these will be required at various stages of plan and their
roles will also be different from each other.
Role What will they do Stage
Sponsor Arrange for the amount to be
invested or used for
conducting whole plan and
program
Initiation
Volunteers Conducting and implementing
whole planning into actions
All the stages
Managers Looking out for specified
actions and their
implementation in correct
manner
At all stages
Participants They will be giving their
views and thoughts or they
will be learning form the
Health Promotion Plan for the
City of Brimbank
Implementing stage
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Timeline
Item name Resources
name
Timeline 2018
Jan Feb March April May June July
Developing brief Project officer
Identifying the
respondents
Administration
officer
Identifying the
gap
Project officer
Research of the
resources
Project officer
Developing
research
questions
Administration
officer
Undertaking
focus group
Project officer
Developing key
recommendations
Administration
officer
Obtaining quote
from preferred
printing suppliers
Project officer
Final version to
printer
Project officer
Closing of the
health care
promotion plan
Administration
officer
Budget breakdown
Particulars Amount
Administration $400
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Staff expenses $200
Evaluation expense $200
Training $600
Resource development $550
Marketing consultancy fee $500
Printing and postage $400
Advertising stationary $120
Software $340
Travel $100
Venue $400
Catering $500
Presenter fee $560
Consultancy fee $120
Report development $230
Consumer representation $345
Other $200
Total $5,765
It is essential that presenters and organisations are preparing overall budget of the plan so
that they could be easily indicting resources and funds which will be required within planning
and implementing phase of program that need to be undertaken.
CONCLUSION
From the above report it could be concluded that in way of promoting health promotion plan
in City of Brimbank it need to be clearly define its aims and objective through which they
would have planned.
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REFERENCE
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in a lower socioeconomic area to examine the health-related effects of refurbishment to
parks including built-shade (ShadePlus). BMJ open, 7(2), p.e013493.
Farahani, L.M., Maller, C. and Phelan, K., 2018. Private Gardens as Urban Greenspaces: Can
They Compensate for Poor Greenspace Access in Lower Socioeconomic
Neighbourhoods?. Landscape Online, 59.
Flood, M., 2017. Working Together With Men: Final Evaluation Report.
Furlong, C., Phelan, K. and Dodson, J., 2018. The role of water utilities in urban greening: A
case study of Melbourne, Australia. Utilities Policy, 53, pp.25-31.
Gilbert, H., Pieters, J. and Allan, A., 2018. Children's everyday freedoms: local government
policies on children and sustainable mobility in two Australian states. Journal of transport
geography, 71, pp.116-129.
Irga, P.J., Burchett, M.D. and Torpy, F.R., 2017. The distribution of green walls and green roofs
throughout Australia: Do policy instruments influence the frequency of projects?. Urban
Forestry & Urban Greening, 24, pp.164-174.
Madill, R., 2017. Comparing health services access across regions of Melbourne: a case study
of diabetes services.
Mekala, G.D. and MacDonald, D.H., 2018. Lost in Transactions: Analysing the Institutional
Arrangements Underpinning Urban Green Infrastructure. Ecological Economics, 147,
pp.399-409.
Mekala, G.D., Jones, R.N. and MacDonald, D.H., 2015. Valuing the benefits of creek
rehabilitation: building a business case for public investments in urban green
infrastructure. Environmental management, 55(6), pp.1354-1365.
Slade, C. and Carter, J., 2016. Towards institutional fit? The reality of institutional capacity
through two food security exemplars. Geoforum, 76, pp.100-113.
Slade, C. and Carter, J., 2017. Local Governance for Social Sustainability: equity as a strategic
response to neoliberal constraints in food security initiatives. Australian
Geographer, 48(3), pp.385-399.
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Veitch, J., Carver, A. and Timperio, A., 2017. Challenges in conducting natural experiments in
parks—lessons from the REVAMP study. International journal of behavioral nutrition and
physical activity, 14(1), p.5.
Veitch, J., Carver, A. and Timperio, A., 2018. The REVAMP natural experiment study: the
impact of a play-scape installation on park visitation and park-based physical
activity. International Journal of Behavioral Nutrition and Physical Activity, 15(1), p.10.
Online:
CHILDHOOD OBESITY. 2018. [Online]. Accessed through:
<http://www.who.int/dietphysicalactivity/childhood/WHO_new_childhoodobesity_PREVE
NTION_27nov_HR_PRINT_OK.pdf>
Developing a Population Health Project Plan. 2018. [Online]. Accessed through:
<http://www.checkup.org.au/icms_docs/182812_8_GUIDE_Developing_a_Population_He
alth_Project_Plan.pdf>
Physical Activity, Sport, and Health in the City of Brimbank. 2018. [Online]. Accessed through:
<https://www.vu.edu.au/sites/default/files/Physical-activity-sport-and-health-in-City-of-
Brimbank.pdf>
The Brimbank Atlas of Health and Education. 2018. [Online]. Accessed through:
<https://www.vu.edu.au/sites/default/files/AHPC/pdfs/Brimbank-Atlas-of-Health-and-
Education.pdf>.
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