Brisbane Festival Event Overview and Analysis Report - HAT301

This report provides a comprehensive analysis of the Brisbane Festival, an international arts festival held annually in Brisbane, Australia. The report begins with an introduction and overview, followed by a detailed examination of the event's dimensions, including booking processes, accessibility, and venue specifics. It then identifies key attractions, such as the Brat Kids Carnival and Riverfire. The report delves into the event stakeholders, including artists, volunteers, and visitors, and their respective roles. A crucial part of the report is the analysis of the categorisation indicators, focusing on form or content, location, size, number of participants, revenue streams, and budget considerations. The report concludes by summarizing the key findings and referencing the sources used. The assignment aims to provide a deep understanding of event management practices within the tourism and hospitality industry.

Attraction and Event Management
8/8/2019
Brisbane Festival

Management 1
Contents
Introduction................................................................................................................................2
Overview of event......................................................................................................................3
Dimensions of Brisbane festival............................................................................................3
Attractions of event................................................................................................................3
Event stakeholders and their involvement.................................................................................4
Analysis of the categorisation indicators...................................................................................5
Form or content......................................................................................................................5
Location, size, and number of participants............................................................................5
Revenue streams and budget considerations..........................................................................5
Conclusion..................................................................................................................................6
References..................................................................................................................................6

Management 2
Introduction
The aim of the assessment to analyse the event to prepare the event overview with its core
dimensions. The purpose of this assessment is to understand the role of events as well as
attractions within the Tourism as well as Hospitality industry. This allows you to gain the
knowledge about the selected event that is Brisbane festival.

Management 3
Overview of event
Brisbane festival is considered as one of the Australia’s leading international arts festival that
is took place every September in Brisbane, Australia. Every September this festival
contributes in explodes across the city with thrilling program of theatres, music, dance, opera,
public events and many others.
Dimensions of Brisbane festival
Booking tickets
The booking for the event patrons with personal needs that can only be formed with the box
office staff with the help of telephone or in person along with the required information that
must be offered at the time of booking for tickets. For the booking the email-id that has been
provided is [e-mail] or call [phone] (Brisbane festival, 2019).
Finding and booking accessible events
All venues have dedicated seating options majorly for patrons with the requirements as well
as their guests. This includes wheelchair access, assistive listening, auslan interpreted, audio
description and many others.
Venue/Location
The venue or location of the place is considered as one of the major dimension that is
considered as it include Brisbane city hall, Queensland conservatorium Griffith University,
Queensland performing arts centre, and many others (Brisbane festival, 2019).

Management 4
Attractions of event
The key attractions that have been witnessed in the Brisbane event include wide range of
events that takes place. The kids can also enjoy at the Brisbane event which makes them to
visit again in the festival. The major attractions include Brat Kids Carnival, Regurgigtator’s
Pogogo show, Trash test dummies, Sunsuper riverfire, River of light, and many others. It has
been found that there are wide ranges of events that are available in the event which leave an
memorable experience on the customers (Brisbane Marketing, 2019).
Event stakeholders and their involvement
The stakeholders of the event include the people who are directly or indirectly affects due to
the event. The major stakeholders of the event as well as right partners include people whose
interest lies in the event. One of the major stakeholders includes the profile artists that visit
the Brisbane festival that consist of staff and people whose interest falls. The volunteer who
takes participation in the event are considered as one of the major stakeholder who
contributes in the event from their side. These stakeholders contribute from their side for the
help in the event.
The employees of Brisbane festival are their stakeholders who perform the work of
organizing and conducting the event in effective manner which shows their proper
involvement. The visitors who visit Brisbane event are one of the stakeholders who
contribute effectively by visiting the place (P4 Group, 2019). The festival effective grab the
attention of the audience of around one million people every year. The organizer are
considered as one of the major stakeholders as they are the one who organize the entire
festival and according to that only they engage for performing numerous functions that
include planning, organising, directing and controlling.

Management 5
Analysis of the categorisation indicators
Form or content
Arts festival
Brisbane festival is an art festival that provides an opportunity to the artists and audience to
take the risk. This festival contributes in the bringing the new experience and ideas that can
contribute effectively in bring the graze beyond every day. On every year, the festival
contributes in bringing together to artists, arts, workers as well as the culture.
Location, size, and number of participants
The location is the place where the Brisbane festival actually took place which includes
different auditorium, theatres and many others. The major venue for the event includes
Brisbane city hall, Queensland performing arts centre, theatre republic and many others. The
size of the event can’t be determined as it consists of different events which involved the
wide range in terms of size (Brisbane festival, 2019).
In addition to this, it has been found that the festival of Brisbane has approx. one million
people who participate in the event to experience the different arts that are present in the
people. The different programs that are conducted at place attract people with diverse interest
and make them to enjoy the event at their maximum (Brisbane festival, 2019).
Revenue streams and budget considerations
The revenue streams of the events include the participants who enrol in the event either for
the performance or for enjoying the event. The booking tickets are chargeable that leads to
the rise in the revenue. In addition, the sponsorship is one of the way through which the
people can get the high revenue.

Management 6
The budget consideration that has been determined for the event includes $48.7 million which
is majorly for the art features. Moreover, the budget remains high for such an event which
can’t be displayed by the director (Crockford, 2018).
Conclusion
In the end, this can be concluded that Brisbane festival is considered as one the most
recognised event that can never be forget by any of the people who being there in the event.

Management 7
References
Brisbane festival (2017) Brisbane festival [Online]. Available from:
https://www.brisbanefestival.com.au/media/869366/brisbane_festival_year_in_review_2017.
pdf [Accessed on 8th August 2019]
Brisbane festival (2019) Access & venues [Online]. Available from:
https://www.brisbanefestival.com.au/practical-stuff/accessibility [Accessed on 8th August
2019]
Brisbane festival (2019) Brisbane festival is one of Australia’s major international arts
festivals [Online]. Available from: https://www.brisbanefestival.com.au/about [Accessed on
8th August 2019]
Brisbane festival (2019) Sunsuper Riverfire road, bridge and river closures [Online].
Available from: https://www.brisbanefestival.com.au/practical-stuff/road-bridge-river-
closures [Accessed on 8th August 2019]
Brisbane festival (2019) Volunteering at Brisbane festival [Online]. Available from:
https://www.brisbanefestival.com.au/about/volunteering-internships [Accessed on 8th August
2019]
Brisbane Marketing (2018) 22 things you must see at Brisbane Festival (plus some) [Online].
Available from: https://www.visitbrisbane.com.au/information/articles/arts-and-
entertainment/highlights-of-brisbane-festival?sc_lang=en-au [Accessed on 8th August 2019]
Crockford, T. (2018) Queensland's starring arts role 'starved' under federal budget [Online].
Available from: https://www.brisbanetimes.com.au/national/queensland/queensland-s-

Management 8
starring-arts-role-starved-under-federal-budget-20180513-p4zf27.html [Accessed on 8th
August 2019]
P4 Group (2019) Brisbane festival [Online]. Available from:
https://www.p4.com.au/ourwork/brisbane-festival/ [Accessed on 8th August 2019]