University Research Proposal: Brisbane Housing Industry Evaluation

This research proposal investigates the prospects and current trends of the Brisbane housing industry. It examines the market's slow growth rate, volatile nature, and the factors influencing profitability, including consumer preferences for other cities. The study aims to evaluate the industry's potential, considering economic indicators and the impact of new developments. The methodology includes primary data collection through interviews with industry managers and secondary data analysis of business journals and reports. The expected outcomes include insights into investment prospects, growth trends, and the dwelling preferences of Brisbane residents. The proposal outlines a timeline for research activities, from topic selection to data analysis and conclusion, and includes a reference list of relevant sources.

Running head: RESEARCH PROPOSAL
Research Proposal
Name of the Student:
Name of the University:
Author note:

1RESEARCH PROPOSAL
Table of Contents
Introduction......................................................................................................................................2
Justification of the Topic.................................................................................................................2
Literature Review............................................................................................................................2
Methodology....................................................................................................................................4
Desired Research Outcome..............................................................................................................4
Expected Timeline...........................................................................................................................4
Conclusion.......................................................................................................................................5
Reference List..................................................................................................................................6

2RESEARCH PROPOSAL
Introduction:
The housing industry is one of the most revenue generating industries of Brisbane.
However, as compared with the other parts of Australia, the nation is still lagging behind, with
the fall in the median house price by 1.4 percent to $532,504 which is so far the sharpest
quarterly decline reported by the local market since the September 2011 (Liu et al. 2016). The
proposed research intends to evaluate the overall prospects and current trends of the Brisbane
housing industry.
Justification of the Topic:
Brisbane housing industry has been currently encountering slow growth rate since the
year of 2013. Although the annual growth of the industry is 3.4%, the market has been more or
less volatile that is also evident in the shocking compression of market price. This will help the
housing and construction companies like Hutchinson Builders to evaluate and address the factors
that are leading to the fall in the profitability of the market in Brisbane. So far Brisbane has been
able to enjoy a thoroughly sustainable and consistent growth in the housing industry until
recently when the consumers have started exhibiting preference on Melbourne and Sydney.
Nevertheless, Brisbane has huge prospects in the housing industry and thus the research will help
to examine and critically analyze the factors that are affecting the growth of the housing business
in Brisbane. The research is useful as with the help of a number of economic indicators, it will
show there is a cause for concern in the property market.
Literature Review:
Brisbane is surely flourishing as far as its housing industry is concerned. Not only are
new units and apartments getting set up here, but exciting developments in the construction

3RESEARCH PROPOSAL
projects such as Queen Wharf Project, are also transforming the housing industry of Brisbane.
However, the growth rates of the industry is milder than expected, and it is worthwhile to
mention here that the house values have been rising by only 2.6% over the past year across
Brisbane, while the unit values have actually fallen by 3.1%.Out of Brisbane’s weakest spots for
growth, Sandgate has been declared as the worst performer, with prices falling just under 15 per
cent (Byrant 2015).
Brisbane has been found to experience a very sharp decline with the house prices
increasing merely by 3.4% (Byrant 2015). It is important to note here that the recent record
levels of apartment building in Brisbane is found to impact the Brisbane unit market with the
median unit price falling by 3.8 per cent over the March quarter to as low as $376,760 (Hall
2017).The home price is remarkably down here as compared with other parts of Australia, such
as Melbourne and Sydney, as demonstrated here:
Figure 1: Brisbane Housing Market in Comparison with other Cities of Australia
Source: (Hill 2017)
Brisbane is likely to enjoy growth over the coming years owing to interstate immigration,
improved job growth as well as the affordability factor otherwise absent in the larger capitals.

4RESEARCH PROPOSAL
The growth condition of Brisbane housing industry should also improve as rental yields are
substantially much higher in Brisbane and the pricing strategy of most of the Brisbane housing
companies is highly affordable. In case of suburb housing properties, the price should be kept
low and one can charge high in case of the most popular localities of Brisbane such as Carindale,
Camp Hill and others. There is an increasing demand for the secondary dwellings as well, also
known as the granny flats.
Methodology:
The data to be collected for this research will be both primary as well as secondary. The
primary data will be collected by organizing an interview session with selected five managers of
Hutchinson Builders and asking them about what is the prospect, growth rate and annual profit
rate of the company in its Brisbane market. The stratified sampling technique will be chosen for
this selecting the respondents of the interview. The secondary data will be collected and critically
analyzed with the help of the business journals, published business articles and business reports
of the Brisbane Real Estate companies, case studies, and others.
Desired Research Outcome:
After the completion of the research project, it is expected that the study will help in
enlightening about the prospects of investing in the Brisbane housing industry. It will help in
giving a clear idea in the form of statistical data as well as personal responses of the managers,
about the recent growth trend in the housing market, the causes behind the downturn in the
industry and steps to overcome the same. The research will also give an insight into the dwelling
preferences of the people living in Brisbane.
Expected Timeline:

5RESEARCH PROPOSAL
Research
Activities
Weeks Weeks Weeks Weeks Week
selection of Research topic
Literature Review
Data collection
Data analysis
Final business Research thesis
Conclusion:
The housing industry of Brisbane is expected to experience a growth in profitability
considering the improvement in the economic condition of the people living in Brisbane and the
high prices of the housing properties. However, the research project will help in giving a better
insight into the condition of the housing industry.

6RESEARCH PROPOSAL
Reference List:
Bryant, L., 2015. Developer charges and housing affordabilty in Brisbane, Australia.
Bryant, L.E., 2015. Who really pays for urban infrastructure?: the impact of developer
infrastructure charges on housing affordability in Brisbane, Australia (Doctoral dissertation,
Queensland University of Technology).
Hall, M., 2017. Brisbane house market primed for growth. [online] Weeklytimesnow.com.au.
Available at: http://www.weeklytimesnow.com.au/real-estate/queensland/the-brisbane-property-
market-ticks-most-of-the-boxes-for-future-price-growth-corelogic/news-story/
6132fd12a1baa9991e71551d29baad3c [Accessed 9 Aug. 2017].
Liu, E., Easthope, H., Judd, B. and Burnley, I., 2016. Housing Multigenerational Households in
Australian Cities: Evidence from Sydney and Brisbane at the Turn of the 21st century. Housing
in 21st-Century Australia: People, Practices and Policies, p.21.