Fitness Zone: Mobile Gym Business Plan for Brisbane, Queensland

This business plan details the establishment of 'Fitness ZONE,' a mobile gym operating in Brisbane, Queensland. The plan covers initial planning, including business description, target market, and competitive analysis. It addresses setting up the business, focusing on location advantages and disadvantages, business layout, and overhead costs. Furthermore, the plan evaluates investment advantages, potential disadvantages, and entrepreneurial lessons learned. The mobile gym aims to provide accessible fitness solutions to local residents and working professionals, offering customizable workout routines and nutritional guidance. The report concludes that mobile gyms are the future of fitness, emphasizing the importance of promotion and customer awareness for establishing the business successfully. Desklib provides access to similar business plans and study resources for students.

BUSINESS PLAN
(MOBILE GYM)

Contents
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
PART A- INITIAL PLANNING.....................................................................................................3
Describe your business:...............................................................................................................3
PART B - SETTING UP THE BUSINESS.....................................................................................4
Describe the location:..................................................................................................................4
PART C- EVALUATION...............................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Mobile gym is the portable, versatile and cost effective source of investment which would
help to generate relatable profits for better functioning and working in a competitive
environment. The name considered best for the gym is Fitness zone and the city is Brisbane
Queensland. It is the second largest state in context of area in Queensland and geographically the
largest of Australia's capital. It also concentrates on giving healthy business environment which
would help to attract more customers. It would also help in maintaining sustainability and
stability in competitive economy. Mobile gym is the future of fitness gym, the gym is based on
trailers and towable SUV's and standard pickup trucks as well with four different size available
(Buterbaugh, 2020).
TASK
PART A- INITIAL PLANNING
Describe your business:
A gym has a number of advantages which are making use by a large group of individuals
and it is good for health and fitness too. To target the specific body parts, a gym has various
equipment’s and accessories. It is not possible for a working person to have access to so many
equipment’s at one place in a limited time and also in some localities, gyms with full
equipment’s and personal trainers are not available. Because of this, people have to travel a long
way, thus making a mobile gym is a feasible option. Therefore, it will be a great business
opportunity to explore the mobile gym business.
The name 'Fitness ZONE' will be given to the mobile gym. The 'Fitness ZONE' will be a
portable, versatile and cost effective mobile gym that provides local residents and working
employees from other cities in Brisbane, Queensland with a variety of workout routines, personal
training with custom modifications (Danila, 2019).
The mobile gym business has to compete with mobile personal training businesses which
provided personal trainer facilities in different areas of city. The main competitors of mobile
gym will be MORE2LIFE Personal Training, Actively You, Amore Fitness, etc., which already
exist market to provide training to customers but with a very less equipment’s on their side.
Fitness ZONE will provide services for both men and women, over the age of 18 for locals and
working professionals. Services will be provided according to the convenience of customer that

is completely customizable such as weekly, quarterly or yearly fitness programs, nutrition/diet.
The gym will retain the exclusive fitness products and selected food items. Customers will find
the products at Fitness ZONE that they won't find in grocery store and big retailers.
PART B - SETTING UP THE BUSINESS
Describe the location:
The location of gym will be in Brisbane city, Queensland, as it is the largest state by area
and also the capital city of Queensland, Australia. It has a perfect climate for business, faster
access to Asia and a balance of lifestyle and opportunity. Brisbane is the city where most
Australians are shifting to and has a resident population of 1.2 million people, a number expected
to grow to 1.5 million people by 2041. The city has the ideal environment for development,
investment and business confidence and a well-deserved reputation for investors.
The one of the big disadvantages of the location is the climate as the sunshine is mostly great
there so, the humidity is at its peak, things can get bit uncomfortable because mobile gym will be
operated outside the van most of the time (do Carmo, 2018).
2.Layout of your business -
Nowadays, commercial gym membership has reduced unusually for a number of reasons.
This has left fitness trainers and owners in a position to adapt such plan for those who no longer
feel comfortable working out in gyms or doesn't have time to go to a distant gym because of their
hectic work schedule. Our mobile gym 'Fitness ZONE' will perfectly address this issue in
Brisbane with a large variety of equipment’s and personal trainers at their hand and also
providing specific food items according to the preferences and diets of customers.
The mobile gym will be operational near industrial areas, technological parks and garden
where a large hub of people are available and wants to do workout as well. As doing workout
helps employees to manage their stress and health which also helps in saving the time of
employees as they can join their workout session just after their office hours at the nearby mobile
gym. The 'Fitness ZONE' will fully setup in less than 15 minutes, it will be the trailer based
mobile gym that offers flexibility by utilizing single and double axel cargo trailers with custom
modifications. It will be hauled by SUVs and standard pick-up trucks and available in 4 different

sizes securing interior storage compartments too (Kamaruddin, Abdul Rahim, and Raja Azrav,
2018).
3.Overheads -
The expenses incurred in the mobile gym are based on different factors. And the factors
are as follows:
 Initial investment costs - It includes the cost of starting a business such as cost occur in
market research, equipment’s cost, cost of trailer according to different sizes, SUVs and
truck cost.
 Operating costs – This cost includes the day to day expenses related to the business as the
 Insurance costs - The insurance is necessary to protect the business from any
mishappenings and it is really important for a safer side to avoid all the insecurities and
natural calamities to a particular extent. So here, in the mobile gym because of mobility
of the business, there is high risk involved regarding damage to vehicle and equipment’s
as well.
Permit and licensing fees – For running a business, it is necessary to get permitted and licensed
in that particular area according to the rules and regulations or laws of the city. In Brisbane,
trading (Code of Practice – Fitness Industry) Regulation, 2003 Queensland is followed for
establishing a business in fitness industry (Lin, 2018).
 Advertising expenses – Mobile gym is a new business idea in the market with a very less
information available in the market. To promote it in the city Brisbane, free personal
training session with the purchase of a package, or a two for one pricing if they train with
friends or family will be provided for attracting majority of people.
 Travel expenses – The Fitness ZONE gym will have to travel after every 2-3 hours for
providing their services in different areas that occurs a huge cost of fuel.
PART C- EVALUATION
Advantage for investors in mobile gym – Fitness Business is unaffected by any seasonal
or market changes and also seen as a 'recession free business'. Along with researchers and
developers innovating new training methods, people are aware of the benefits of exercising
regularly to reduce stress, anxiety, obesity, depression to keep diseases at distant. Mobile gyms

will be the future of the gym in upcoming years by providing a variety of facilities to their
customers.
Disadvantages and their measures to address the problems – The one of the main
disadvantage of the mobile gym is the availability of required space as it is not always possible
to get enough space to operate the gym in the targeted place. And also a biggest drawback of this
gym is limited number of trainers and equipment’s are available (Pastorová, 2019).
Entrepreneurial lessons – The entrepreneurial lesson learnt from this course is proper
advertising and communication is the basic need for this type of business. This is a new business
idea where people are not aware of how actually it works and facilities provided by them.
Application of lessons learnt from entrepreneur – In ‘Fitness ZONE' gym, it focuses on
developing and creating advertisements which would help to attract consumers from market
CONCLUSION
From the above report it can be concluded that the mobile gym will be the future of the
gym. The mobile gym 'Fitness ZONE' fulfils the all requirements of their customer by providing
best services at their hands. Fitness ZONE gym in Brisbane city, helps working professionals and
local residents to workout properly in their limited time which saves cost and time also. There is
a very less awareness among people about mobile gyms, so proper promotion of gym and their
facilities should be developed for establishing the business of mobile gym. Here, the targeted
customers are local residents and working employees who lives outside the city who have to
travel a long distance to go to gym or for physical exercise.

REFERENCES
Books and Journals
Buterbaugh, J.S., 2020. Feasibility study and business plan for the restructuring of a university
health center. Salisbury University.
Danila, L.A., 2019. Development of business plan for a stretch therapy service (Doctoral
dissertation, California State University–Northridge).
do Carmo, A.S., 2018. Business Plan: Boutique 0 (Doctoral dissertation, ISCTE-Instituto
Universitario de Lisboa (Portugal)).
Kamaruddin, N.L., Abdul Rahim, R., and Raja Azrav, R.S.E., 2018. Business plan: Eco-Auto
Spa.
Lin, O.C.C., 2018. Business Model and Business Plan (pp. 25-32). World Scientific Publishing
Co. Pte. Ltd.
Pastorová, Z., 2019. Podnikatelský záměr: založení koktejl baru: Business Plan: Estabilishment
of the Cocktail Bar (Doctoral dissertation, Brno University of Technology).
Phuengpunum, S., Piromsopa, K. and Songkram, N., 2018, November. A Web-based Active
Learning Conceptual Framework for Innovative Business Plan Creation: Developing
New Tools for Entrepreneurship Education. In 2018 22nd International Computer
Science and Engineering Conference (ICSEC) (pp. 1-6). IEEE.
Zhaoping, L., 2020. Business plan for third-party platform of medical service for the
elderly (Doctoral dissertation).