Strategic Marketing Plan for 'No Plastic' App at Brisbane School

This report outlines a strategic marketing plan for the 'No Plastic' app, an initiative by students at a Lutheran school in Brisbane aimed at reducing plastic consumption and waste. The app helps users monitor their plastic usage, find alternatives, and promotes recycling. The plan includes a market analysis highlighting the growing concern over plastic pollution and the need for individual action. The target market includes students, local residents, teachers, and other schools in Brisbane. The app is positioned as a tool for individual waste monitoring and sustainable action, with a unique selling proposition focused on tackling plastic waste in schools and providing information on substitute products. The SWOT analysis identifies strengths such as reducing household plastic waste and weaknesses related to user adoption and potential for competition. The marketing mix focuses on the app itself, pricing considerations, placement within the school and community, and promotional strategies through word-of-mouth, pamphlets, and workshops. Porter's Five Forces analysis examines the bargaining power of suppliers and buyers, competitive rivalry, barriers to entry, and the threat of substitutes. The report concludes that the 'No Plastic' app is an effective tool for mitigating plastic waste and promoting environmental sustainability.

Strategic Marketing Plan
A multi-platform app by Lutheran school in Brisbane
NO PLASTIC
Reducing plastic waste

Executive summary:
 In an effort to reduce plastic usage and consumption, an initiative
is taken by the students of Lutheran school in Brisbane, to
prevent degradation of the local environment including excess
plastic in landfills, soil and water bodies. They developed No
Plastic app, which will enable users to monitor their plastic
consumption patterns, enable alternatives to plastic to minimize
environmental impact.

Introduction:
 Mission :
 The exponential growth in plastic consumption has
increased plastic wastage. There are many different
procedures to reduce plastic waste, on an individual level
The PPT describes a strategic marketing plan for the No
Plastic app.

Objectives :
 The Application aims to inform the consumers how much plastic
they are consuming and to recycle waste plastic material into eco
friendly products and reuse plastic wherever possible.

Marketing research :
• There is a huge growth of plastic products from electronics to
consumer durables, from construction sectors to domestic
groceries and individual plastic wastage.
• Controlling plastic pollution is the key to reducing air, soil and
water pollution.
• The current disposal methods are not proper and often lead to
pollution for example burring of plastic wastes creates dangerous
gases.
• This makes it necessary to identify and reduce individual sources
of plastic wastes and hence reduce pollution at an individual
level.
• This app will effectively identify and make it easy to reduce
plastic waste and help consumers identify their waste patterns.

Target markets:
 The target market of the No Plastic app.
 Mostly the students of the Lutheran School in Brisbane,
 this app also is directed towards the local residents of Brisbane,
including the local community members.
 The app also targets the teachers and other employees of then
school, who will also be able to use the app very easily
 The application also has the ability to influence other schools and
their students and faculty.

Positioning:
 The application is effectively positioned to help consumers of
plastics to properly decrease the usage of plastic and plastic
products in their everyday lives.
 The application will be strategically positioned to help consumers
on how to substitute plastic with other products (Sharma & Bansal,
2016).
 It is poised to help them reuse and recycle all plastic products
 The app will include a tool to find substitutes of different plastic
products.
 The application is positioned in the emerging market of individual
waste monitoring and personal action towards sustainability.

Unique selling proposition of the No plastic App:
 No plastic application, the application aims to tackle the problem
of growing plastic and e waste in schools in the city of Brisbane.
 The app helps the students across various Brisbane schools, to
each other, and aims to engage them in the effort to minimize
plastic waste.
 It helps the users gather information on substitute products and
options other than plastic. Its built in search tool guides users to
the substitute products for plastics.
 The app will give auto remainders to users on consumption
patterns

SWOT analysis:
 Strengths:
 The app can reduce household plastic wastage patterns.
 It increases the capacity and lifetime of landfills, reducing land
demand of land (Bull et al., 2016).
 It increases the capacity and quality of plastic management
application systems.
 It can reduce the overall plastic consumption, since users have
real-time data on consumption patterns.

Weaknesses:
 An increased effort will be required by the school authorities in
order to ensure proper usage of the application
 Any outdated system or device will negatively impact the
effective rollout of the application
 The staff and students need to be properly educated on the proper
usage of the application.

Opportunities:
 Local, regional level environmental issues can be properly
mitigated using proper plastic management
 Waste reusing and recycling will open up new avenues for new
jobs in recycling.
 There will be a noticeable reduction in plastic waste generation
 Higher sales of substitute products like paper and glass products
which will increase sales

Threats:
 The process can be expensive due to new technology
requirements.
 The application can easily be copied, and lose authenticity.
 The application can pose a threat to existing plastic waste
managements in the school, it will increase competition for waste
management personnel.
.