Evaluating Healthcare Improvement Strategies in Bristol

The essay provides a comprehensive analysis of the healthcare improvement plans within Bristol, emphasizing not only medical assistance but also overall lifestyle enhancements. It underscores the significance of incorporating intersectionality theory for advancing health equity and examines the role of public policies in shaping these strategies. By reviewing progress in economic studies across different disorders and exploring preventive measures, this paper aims to illustrate how Bristol's healthcare initiatives contribute towards building a sustainable society with adequate healthcare and social services.

Running head: STRATEGY ANALYSIS
To: The Research and Development, Accenture
From: Student Name, Research Analyst
Topic: Development in the Healthcare Strategy of Bristol City Council
Date: To be filled by the Student

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STRATEGY ANALYSIS
Name of the Student
Name of the University
Author Note

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Executive Summary
This paper will highlight corporate strategy of Bristol City Council that will help a reader to
understand and analyze its different perspectives. It will also help in analyzing the strategies
which are taken in order to improve the health care facility in the country. The external and
internal environment of Bristol is also analysed in the paper. Bristol City Council was successful
in fulfilling its aims and objectives. The corporate strategies for the effective implementation of
the different plans in Bristol City are also discussed in the paper. Further, SWOT analysis is also
carried out in order to understand the plans of Bristol city. Therefore, the healthcare facilities are
also conducive for the development of Bristol.

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Contents
1.0 Introduction................................................................................................................................4
1.1 Mission......................................................................................................................................4
1.2 Vision.....................................................................................................................................4
1.3 Aim........................................................................................................................................4
1.4 Stakeholders...........................................................................................................................5
2.0 Healthcare in Bristol..................................................................................................................5
3.0 Internal and External Environment............................................................................................5
4.0 Strategies....................................................................................................................................7
4.1 Strategy Implementation...........................................................................................................8
4.2 Strategic Issues..........................................................................................................................9
5.0 SWOT Analysis.........................................................................................................................9
6.0 Recommendation.....................................................................................................................10
7.0 Conclusion...............................................................................................................................11
References......................................................................................................................................12

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1.0 Introduction
The report focuses on analyzing and understanding the corporate strategies of Bristol City
Council. The corporate strategies of Bristol are analyzed in the light of the different government
and Council policies and Accenture’s participation in its success. The steps taken by the Council
to implement the strategies to improve the health care facilities in Bristol are analyzed in the
light of the corporate plan of the Bristol Council (Bristol.gov.uk, 2016). The Bristol City Council
is public sector organization, which employs corporate social partnership to develop strategies
for the proper development and implementation of strategies to improve the healthcare in the city
(Bristolccg.nhs.uk, 2017). The Bristol City Council has a functional organizational structure. The
advantages and limitations of the strategies employed for the improvement of healthcare is
studied in detail.
1.1 Mission
The mission of the Bristol city council is to improve the various facilities to improve the
overall living condition in the city.
1.2 Vision
The Bristol City Council envisions the implementation of Corporate Social Strategy for
the overall development of the county.
1.3 Aim
The Bristol City Council seeks to continue its growth and development with the
implementation of different strategies to improve the infrastructure of the city.

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1.4 Stakeholders
In case of the Bristol City Council, the stakeholders include the members of the Bristol
City Council and the citizens of the city.
2.0 Healthcare in Bristol
Bristol is the seventh largest city in England outside London and has a considerable
development and growth in recent times. The strategy to be employed for the improvement of a
facility is the methods devised and the plans formulated for the development of the facility
(Bristol.gov.uk, 2016). The strategy seeks to employ measures to improve healthcare in the city
and improve the living and the social carte conditions in the city (Gov.uk, 2017). The city seeks
to include the corporate plans in the local healthcare facilities to provide better health care and
decrease the trend of premature deaths in the city. The healthcare in Bristol has developed over
the years reducing the infant mortality and increasing life expectancy. The corporate strategy
employed the Bristol city council emphasizes on improving the overall healthcare of the City.
3.0 Internal and External Environment
The environment for an organization stands for the stakeholders benefiting and dependent
on the organization. The internal and the external environments of an organization greatly affect
the strategy planning and implementation in a society. In the case of the corporate plan of the
Bristol City Council of developing and implementing measures of improvement these factors
play an important role (Mohammadi et al. 2014). The internal environments of implementation
of the strategy are the employees working for the organization and the infrastructure of the
organization. The external environment in the strategy planning of an organization like the
Bristol City Council is the beneficiaries of the plans implemented and the factors affecting the

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implementation (Bircher and Kuruvilla 2014).. The external environment includes factors such
as economy, the political factors, technological factors and social issues.
The effects of the various factors are:
Name Factor Influence Effects
Political The political factors are
important for the acceptance of
the new healthcare laws and
allocation of government fund.
The political literacy is important
among the youth for the success
of the strategies.
The lack of the political support
makes the strategies weak, as
they cannot be implemented
without the support from the
infrastructure.
Economic The public health program will
cost around £34 million, which
will be borne by the Bristol City
Council in partnership of NHS.
The lack of the economic support
to the program will make it a
failure. in the current scenario
after BREXIT the economy is the
most important for the
implementation of this strategy
Social The Bristol City Council focuses
on improving the lifestyle and
the mental health in the society.
The lack of acceptance of a new
strategy among the society it is
targeted to will lead to the failure
of the healthcare of the
organization.
Technological The technological factors are the
implementation of new
The technology helps by making
the processes easier but there are

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technologies for the improvement
of the healthcare in the country.
instances where older people
who cannot understand
technology makes an issue
Ecological The ecological factors help in the
in implementation of healthcare
strategies by focusing of the
diseases that may occur due to
ecological location of the Bristol.
The ecological factors cause
different issues in the health
which needs to be specially
focused on by the Healthcare
program by the Bristol City
Council.
Legal The implementation of the
corporate policies in healthcare
will need various legal duties to
be fulfilled by the employees of
the city council.
In case of the legal duties not
being fulfilled, the Bristol city
council cannot enforce the
reform properly.
4.0 Strategies
The corporate strategies are devised for the effective implementation of a number of
plans in the Bristol City. The different strategies devised by the Bristol City Council includes the
plans of the national health departments and the city’s own plans for the improvement of the
healthcare and the social care in the city (Bristol.gov.uk, 2017). The various plans devices by the
Bristol City Council includes the Adult care partnership board which devices policies related to
the social care and well being of the adults in the society providing them with necessary
healthcare facilities. The introduction of the CARE Act 2014 greatly changed the face of
healthcare facilities in the country (Blumenthal and Collins 2014). The Bristol Safeguarding
Children Board helps in providing children with necessary health support and safeguards their

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rights. Bristol’s SEND strategy is a program to provide welfare and educational facilities to the
people with special needs and disabilities in the society. The Pharmaceutical Needs Assessment
(PNA) takes in to account the pharmaceutical needs of the population and manages the fact that
the citizens have enough availability of the pharmaceutical materials to meet their needs. The
different strategies devised to properly implement these policies through the corporate
partnership need a set of strategies to be followed (Bristolccg.nhs.uk, 2017).
4.1 Strategy Implementation
The implementation of the plans devised by the Bristol City Council needs a number of
strategies to be properly implemented in the society.The communication strategies include
proper devising of a proper channel of communication between the different channels within the
organization. The goals to be achieves by the strategy’s implementation, processes of
implementing the plans and the individual employees role in the implementation of the plans to
improve the healthcare facilities (Van der Kolk and Schokker 2016).
The strategy has better competitive advantage over the previous public sector strategies
as it uses the corporate sector approach, which is more conducive to succeed in the modern
society. Over the time change from the public sector, organizational structure ensures a better
partnership with the private sector organizations, which ensures better support. The various
advertising methods may include informing them through press releases and advertising them on
the local TV and radio channels. This will help in devising strategies by getting proper
information about the acceptance of the strategies in the market and a feedback of any
improvement required in their implementation and functioning.

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4.2 Strategic Issues
The strategy needs to address the basic issues in the healthcare and social care in the
society providing improved healthcare facilities to the citizen (Bauer 2014). The major issue that
the strategy might face is the people adjusting to this change from a public sector work and
functioning environment to the corporate organizational behavior. The new strategies also seek
to provide support and healthcare facilities to the people with disabilities and the dependent
senior population in the society. Extra emphasis is given on the care of children and women to
improve their living conditions and decrease the infant mortality rate in the society. The motive
behind the improvement of the healthcare and social care facilities through a corporate method is
to have a better reach and social acceptance of the strategies and methods.
5.0 SWOT Analysis
The SWOT analysis of the strategies implemented by the Bristol City Council is done to
understand its effectiveness in the society (Furnival et al. 2017).
Strengths
 Model catering the whole society
 Emphasizing on healthy living for
better lifestyle
 Care and support for seniors and
children
Weakness
 The strategy does not take into account
the economic divide.
 The health care strategies do not focus
on mitigating the cause of spread of
disease.
Opportunities
 Improvement of the living conditions in
society.
Threats
 The diversity in the ethnicities may
pose issues in the implementation of

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 To mitigate the spread of diseases by
improving lifestyle.
some strategies.
 The workers’ efficiency may give poor
results.
The different issues posed by the society in this regard should be mitigated such that the
social acceptance of the strategies to be applied should be complete and universal. To imply the
strategies the in depth study of the cultural acceptances regarding healthcare facilities needs to be
conducted so that they may benefit the masses (Beecham 2014).
6.0 Recommendation
The various issues that must be taken into consideration while mitigating the problems
are the ones presented by the society. The issues faced by the minorities should be mitigated
such that they may accept the social changes that are brought forward by the Bristol City Council
for better healthcare (Gov.uk, 2017). For Example, some ethnic groups may not take the help of
the medical services to treat mental disorders, as they see it as a supernatural interference and
often these cases lead to deaths (Cooper et al. 2013). In such cases, the groups should be
convinced to try medical facilities for the treatment of the patients. The strategic plan for better
implementation of the healthcare facilities should include the curbing of the secondary factors
causing healthcare issues. A large number of congenital disorders are because of the unhealthy
lifestyles of the people. Moreover, a number of unhealthy habits are responsible for the old age
problems like Alzheimer and Parkinson’s. Preventive measures of these diseases with the
encouragement of a healthy lifestyle will reduce the healthcare costs and make it far reaching.

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7.0 Conclusion
Thus, through the strategy analysis the various plan for the improvement healthcare and
the medical facilities in the county. The health and social care facilities do not limit themselves
to the medical assistance but focus on improving the overall lifestyle in the society. The different
strategies focus on developing a sustainable society with proper healthcare facilities will include
the convergence of ideals of all the ethnicities and diverse population into one to make a healthy
society. The healthcare facilities in Bristol are thus conducive for society and helps in developing
the society providing adequate healthcare and social service facilities.

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References
Bauer, G.R., 2014. Incorporating intersectionality theory into population health research
methodology: challenges and the potential to advance health equity. Social Science &
Medicine, 110, pp.10-17.
Beecham, J., 2014. Annual research review: Child and adolescent mental health interventions: A
review of progress in economic studies across different disorders. Journal of Child Psychology
and Psychiatry, 55(6), pp.714-732.
Bircher, J. and Kuruvilla, S., 2014. Defining health by addressing individual, social, and
environmental determinants: New opportunities for health care and public health. Journal of
public health policy, 35(3), pp.363-386.
Blumenthal, D. and Collins, S.R., 2014. Health care coverage under the Affordable Care Act—a
progress report.
Bristol.gov.uk. 2016. Living Well for Longer – The Case for Prevention. [online] Available at:
https://www.bristol.gov.uk/documents/20182/1032244/Director+of+Public+Health+annual+repo
rt+2016/b3dd70c2-72c8-4e2b-9fcb-a1aee6d08931 [Accessed 28 Nov. 2017].
Bristol.gov.uk. 2017. Policies, plans and strategies - bristol.gov.uk. [online] Available at:
https://www.bristol.gov.uk/policies-plans-strategies [Accessed 28 Nov. 2017].
Bristolccg.nhs.uk. 2017. Better Care Plan | NHS Bristol CCG. [online] Available at:
https://www.bristolccg.nhs.uk/your-health-local-services/health-services/services-development/
better-care-programme/ [Accessed 28 Nov. 2017].