Brit-Tech Report: Analyzing Communication Barriers and Solutions

This report provides an analysis of communication barriers within the multinational IT firm, Brit-Tech, and explores strategies to overcome these challenges. It begins by introducing the concept of business communication and its importance in conveying information both internally and externally. The report delves into various theories of organizational communication, including team learning theory, adaptive structural theory, act theory of communication, and agenda-setting theory. It identifies several communication barriers that have emerged during the pandemic, such as physical, emotional, organizational structure, interpersonal, and perceptual barriers, which have contributed to employees' reluctance to return to the office. Furthermore, the report outlines Brit-Tech's strategies to mitigate these barriers, including using proper language, requesting and providing feedback, understanding workers' perspectives, and ensuring clarity in information. The conclusion emphasizes the significance of effective communication in achieving organizational goals and recommends consistent feedback mechanisms and training to support employee growth. The report references a range of academic journals to support its analysis and recommendations.

Individual Assessment
Marketing Material

Abstract
Business communication maintain every link and the brief related to the framing of the common
value. There are various aspects in the communication that consist of every informal as well as
formal content. As there are several issues which are being followed in communication like
emotional, physical as well as interpersonal. In accordance to eliminate all such communication
is required to be implement.

Table of Contents
Abstract ...........................................................................................................................................2
INTRODUCTION ..........................................................................................................................4
TASK...............................................................................................................................................4
Theories of the organisational communication .....................................................................4
Barriers of communication which made employees unwilling to return to the office in
pandemic.................................................................................................................................5
Brit- tech strategies to overcome from these barriers.............................................................6
CONCLUSION ...............................................................................................................................7
Recommendation.............................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
Business communication means to the conveying information or content in the company
as well as outside of it in order to attain fiscal benefits of the firm. It is aggregate process to
spread the data or information in the firm. In it, there tasks are assigned to the workers, also they
receive as well as respond to the feedback of the consumers and make the press release, so these
are few of the examples of business communication. It is focused with the aim of selling and
marketing of the product (Piskóti, and Nagy, 2021) . It is majorly utilised to advertise the goods,
services and base in order to communicate the data in the commercial business. The following
report is based on the company Bri-Tech which is a multinational IT firm. The following report
will cover about the common issues and barriers to effectual communication, effectual
techniques for eliminating those barriers and stating about he need of cultural awareness. In
addition to this, it will include few of the common theories of the organisational communication
and evaluation as well as overcoming of the barriers of communication that made workers who
are unwilling to return to the office. Moreover to this, Brit – Tech techniques to eliminate these
barriers.
TASK
Theories of the organisational communication
Organisational communication means to the type of communication or the channels in
which a firm including non profits business, corporation, involvement of the government bodies
and many more. It is also a complex in nature as there are many things related to the
organisations, that requires a appropriate and graspable communication. There are various theory
related to it that are mentioned below:
 Team learning theory- In this theory of organisational communication, all the workers
of the firm position in the effectual communication by listening to everything
appropriately in order to accomplish the required task. It assist them to enhance their
performance in the firm. Moreover, the main aim of this theory is to make an appropriate
environment for work in the company by focusing more on their goals as well as targets
instead of their personal desires (Novitasari, and et.al., 2021).
 Adaptive Structural Theory – It is one of the most effectual theory of the business
communication. It concentrates on the structure of communication methods in which all

the workers are focused to interact with digital media platforms. Moreover, it also
concentrates more on the role of the latest technology and other changes in the
organisation. The following involve the integration of technology which assist a firm to
manage their process of communication.
 Act theory of communication – It refers to the effectually evaluate the understanding
for the encouragement and supplying of the information by utilising the experience,
concepts and ideas. A crucial element of this theory is to finish the assigned work
effectually in order to all the workers in the firm that can follow various set of method.
As focusing on this theory of communication, psychological hypothesis can be evaluated
which acquired by the vast experience. (Maitre-Ekern, 2021)
 Agenda setting theory – This theory is linked to the capability of impacting public
program in effectual as well as efficient way. This communication theory is represented a
appropriate process in which media focuses to tempt more consumers and together with
this, it has also positioned a proper hierarchical organisational structure. It gives the
thought that the news media attracts audience by making them think regarding the
situation it desires to display.
Barriers of communication which made employees unwilling to return to the office in pandemic
During the time of Covid 19, it is shown by the firm that the workers can operate from
their homes and because of it, employees faces various kinds of barriers in communication. In
context of the Bri-tech, few essential commination barriers are described below:
 Physical barriers- It also refers to the physical distraction as well as other outside
components from the respective environment which might prevent in smooth flow of
communication. At the time of pandemic, workers are not comfortable to travel or go the
public area because of the issues of hygiene. In case of the Bri-tech the workers of the
firm are avoiding to travel on the public transport because of the spread of covid virus.
(Hannus, and Sauer, 2021)
 Emotional barriers – In covid 19, the organisation has allotted their work to the
employees, so, the workers are obliged to accomplish those specific task by being at
home only. As the employees are very much comfortable by working at home instead of
working from office in the time of pandemic. In context to the Bri – Tech , workers of the

firm like to function their work from their homes. As they feel it can enhance their
productivity as well as motivation in order to accomplish their work.
 Organisational Structure barriers - After the rise of covid 19, government has
provided various guidelines in order to make organisations operate by following them. In
relation to Bri tech employees are concerned regarding the social distancing measures as
well as ventilation in the premises of the company. Employees of the company are not
sure regarding what to be expected from them and how company can manage to get back
to work in order to return to the firm. (Fishman, and et.al., 2021).
 Interpersonal Barriers – Because of the lock down and social distancing, employees are
staying at their home and are not going out, so because of this people are not able to go
and meet with their colleagues or members of the organisation. This refers as the
interpersonal barrier. In context to Bri Tech, at the time of the lock down time, the
workers understand that company lost skills of their interpersonal relation. Employees are
also focused to work with other people in the organisation.
 Perceptual Barriers – In it the workers are concerned that they are not yet taken the jab
of vaccine which can make the major issues for the workers at the organisation as it is
very dangerous for other employees in the company. In context to the Bri tech, at the time
of pandemic, few workers in the are agreed to not to take the jab of vaccine so it can be
act as barrier for the worker that are already vaccinated (Desai, and et.al., 2021).
Brit- tech strategies to overcome from these barriers
By taking an effectual strategies of communication, the firm can communicate their
message to its workers. The firm should communicate in the way and make it more perceivable
the workers to get appropriate brief of the message. Company required to ignore any kind of
misunderstanding as it can effect the performance of the workers. In order to reduce the
communicational barriers, the Bri Tech need to take some of the techniques that are mentioned
below:
 Using proper language- The firm imparts its information or any message in the
appropriate way that is easily understandable by its employees and also utilises
classifiable way that can understand by its workers conveniently. It might include show
the significance of wearing the mask, following all the protocols made by the government
as well as social distancing (Caliendo, and et.al., 2021) .

 Request and provide feedback- It is crucial for knowing as well as eliminating the
barriers of communication by asking workers to provide for an appropriate feedbacks and
review. By taking the feedback and opinion of the workers that are working from home.
It will assist the firm to overcome the mistakes which are made by them in order to give
more better outcomes. It assist to work on effectual matters and support to give the
solutions of it in accordance to give top facilities to their staff.
 Effort to understand workers- Many barriers in communication in the company can
increase because of the misunderstanding. In accordance to do communication
appropriately the Bri–tech company need to understand the point of view of their workers
which is in respect of their work (Amiri, and et.al., 2021).
 Being particular in information – The organisation need to be very much certain
regarding their messages as well as information. Firm also need to avoid unrequited
details, also communicate about the important topic that assist the workers to understand
proper idea and function effectually in order to provide information.
CONCLUSION
From the above report it is concluded that, the communication in the organisation is very
important to successfully accomplish the goals and objectives of the business. There are several
types of the communication which is adopted by the firm. In addition to this, covid 19 has made
various of barriers in communication in the firm like it is mentioned above. In order to minimise
or overcome all the kinds of barriers the firm need to implement various techniques which can
lead to the appropriate communication with the workers of the firm.
Recommendation
 From the above topic it can be recommended that the firm in accordance to maintain
effectual interaction and also to minimise the issues the firm can execute by taking
consistent feedback as it will assist to maintain and evaluate the weakness of the workers
and it can also maintain to support them and to encourage them by providing appropriate
training for the future growth.

REFERENCES
Books and Journals
Amiri, A., and et.al., 2021. Enhancement of process modelling and simulation evaluation by
deploying a test for assessment and feedback individualisation. Education for Chemical
Engineers, 35, pp.29-36.
Caliendo, L., and et.al., 2021. Goods and factor market integration: a quantitative assessment of
the EU enlargement. Journal of Political Economy, 129(12), pp.3491-3545.
Desai, S., and et.al., 2021. Assessment of Sales and Marketing of Online Vouchers for
Discounted Direct-to-Consumer Medical Imaging Services. JAMA Internal
Medicine, 181(2), pp.267-269.
Fishman, T., and et.al., 2021. A comprehensive set of global scenarios of housing, mobility, and
material efficiency for material cycles and energy systems modeling. Journal of
Industrial Ecology, 25(2), pp.305-320.
Hannus, V. and Sauer, J., 2021. It is not only about money—–German farmers' preferences
regarding voluntary standards for farm sustainability management. Land Use
Policy, 108, p.105582.
Maitre-Ekern, E., 2021. Re-thinking producer responsibility for a sustainable circular economy
from extended producer responsibility to pre-market producer responsibility. Journal of
Cleaner Production, 286, p.125454.
Novitasari, D., and et.al., 2021. Understanding the Links between Charismatic Leadership,
Intrinsic Motivation and Tacit Knowledge Sharing among MSME
Employees. International Journal of Social and Management Studies, 2(3), pp.1-13.
Piskóti, I. and Nagy, K., 2021. Individual and social marketing in cultural routes
operation. International Journal of Tourism and Hospitality, 1(1), pp.14-24.
Sebastião, H. and Godinho, P., 2021. Forecasting and trading cryptocurrencies with machine
learning under changing market conditions. Financial Innovation, 7(1), pp.1-30.
Wunderlich, J., and et.al., 2021. Integration of techno-economic and life cycle assessment:
defining and applying integration types for chemical technology development. Journal
of Cleaner Production, 287, p.125021.
(Amiri, and et.al., 2021)(Caliendo, and et.al., 2021)(Desai, and et.al., 2021)(Fishman, and
et.al., 2021)(Hannus, and Sauer, 2021)(Maitre-Ekern, 2021)(Novitasari, and et.al.,
2021)(Piskóti, and Nagy, 2021)(Sebastião, and Godinho, 2021)(Wunderlich, and et.al.,
2021)