Brit-tech Case Study: Organisational Communication Post-Pandemic

This report examines business communication within Brit-tech, a multinational IT company, focusing on organisational communication theories and the barriers that have emerged, leading to employee reluctance to return to the office post-pandemic. It identifies physical, emotional, organisational, perceptual, and interpersonal barriers exacerbated by the COVID-19 pandemic. The report further proposes strategies for Brit-tech to overcome these communication barriers, including using appropriate language, requesting and providing feedback, understanding employees' perspectives, and ensuring information is specific and clear. The conclusion emphasizes the importance of effective communication in encouraging employees and improving overall organisational performance. Desklib is a platform where students can find this and other solved assignments.

Business
Communication

Contents
INTRODUCTION...........................................................................................................................1
TASK...............................................................................................................................................1
Theories of the organisational communication......................................................................1
Barriers of communication which made employees unwilling to return to the office in
pandemic.................................................................................................................................2
Brit- tech strategies to overcome from these barriers.............................................................3
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Business communication refers to the procedure of expression, channelling, receiving
along with interchanging of thoughts in an organisation or industry for the purpose of promoting
the goals, objectives and aims of an organisation. Basically it is a method of sharing informations
in a business organisation at different stages or level. Some of examples of business
communication include receiving and responding to the feedbacks of customers, assigning of
duties to the employees and many more. The process of business communication have been used
while communicating with others to complete the operations in an effective and efficient manner
to attain the objectives. The given report is based on the Brit-tech which is a multinational IT
company. This report deal with the general organisational communication theories, various
barriers of communication which are developing unwillingness in the employees to rejoin the
work. Furthermore, it also include the strategies which are required to develop for the purpose of
overcoming from such barriers.
TASK
Theories of the organisational communication
Organisational communication refers to the method of convey and share the informations
which include organisational policies, organisational goals, rules and regulations and many
others. It is necessary to understand the communication Due to the various moving pieces in the
organization, the nature of organisational communication is found as complex as it required a
clear and understandable communication. Various of theories regarding the organisational
communication are given below:
 Team learning theory: This Theory of Communication established an effective
communication system under which all the members of listen each other very carefully.
Each and every individual have right to present their ideas and thoughts towards
providing the effective solution to the several organizational issues. It also result in the
improvement of productivity along with the performance of employees at workplace.
Major lead this theory focuses on creating a healthy working environment within the
organization by thing high focus on their objectives.
 Adaptive structural theory: Basically, this theory is made for the purpose of focusing on
the structure of process of communication under which all the employees busy in
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interacting with the new technology related to digital media. Along with this it is also
useful while introducing any information technology or any other changes related to
technology in the organization. The involvement of integration of Technology has been
found under this theory which is useful for business in maintaining the communication
process in an effective and efficient manner (Rubtcova and Pavenkov, 2018).
 Act theory of communication- This communication theory can be defined by an
effectively analyse the knowledge for motivation and distribution of the information by
using experience, ideas and thoughts. An essential factor of this theory is to complete
given project effectively so that all members in the organisation can follow diverse set of
this process. By undertaking this theory of communication, psychological hypothesis can
be analysed that obtained by an immense experience.
 Agenda setting theory- In this theory, it is related to the ability of influencing public
agenda in efficient and effective manner. This theory of communication described a
suitable method in which media tries to attract customers and along with this, it also
established a popular hierarchical structure. It put forward an idea that the news media
create public agenda by making audience think things they want to show.
Barriers of communication which made employees unwilling to return to the office in pandemic
In COVID 19, as it is declared by the organisation that the employees will work from
their home, due to this they had to face several challenges . They also faced many types of the
communication barriers. In context of the Bri- tech, some main communication barriers are
mentioned below:
 Physical barriers- In this, it result from physical distraction and other external elements
from surrounding environment that may hinder in flow of the smoothly communication.
During pandemic, employees did not want to travel in public place due to the hygiene
issue. In context of Bri- tech the employees of the respective company are unwilling to
get public transport and they do not want to travel during this peak time because of the
COVID 19 (Thompson and Reeve, 2021).
 Emotional barriers-In pandemic, as they workers are allotted with work from home then
they feel that it very comfortable to work form home rather than work from office in this
time period. In relation to Bri- tech, employees of the company prefer to work from home
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as they feel that they can perform better with more productivity by following their own
timing schedule. They also resent having for coming in office.
 Organisational structure barriers- After outbreak of the pandemic, many guild liens
has been declared regarding the organisational working system. In context of Bri- tech,
workers are very disturbed about lack of the ventilations and social distancing measures
in the organisation. Working staff of the organisation are also unsure about what is
expected of them and how will they manage new return to the office.
 Perceptual barriers- In this, the employees are worried that if they are not vaccinated
then it can create major problem for teem at workplace as they will be risky for other co
workers in the organisation in relation to Bri- tech, during this time period, some
employees decide to not be vaccinated and they are worried about the discrimination at
workplace whilst those who have been vaccinated as they would hesitate to interact those
employees who are non vaccinated.
 Interpersonal barriers- As due to the social distancing and lock down, people were
staying at their home and stop to go outside. In this situation they were not able to meet
with other person which is an interpersonal barrier. In relation to Bri- tech ,during the
long lock down period, the employees feel that they have lost their interpersonal skill and
they are nervous about to engage with other colleagues (Zhang and Muller, 2020).
Brit- tech strategies to overcome from these barriers
By having an effective communication strategies, the respective company can convey its
message to its employees . The company should such communication way in which they make
understandable the employees to get clear detail of their message. They should be avoid any type
of misunderstanding a it can impact the employee's performance. order to overcome form the
communication barrier, the respective firm undertake some strategies which are discussed
below:
 Use appropriate language- The company convey its message and other information in
such a language which is understandable by its workers and uses acknowledgeable
expression which can get by its employees easily. It may involve demonstration the sign
of wearing mask, social distancing and many more (Hao and Li, 2019).
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 Request and provide feedback- It is essential for understanding and overcoming from
the barrier of communication by asking employees to give their review and feedbacks. By
taking employee's opinion rearing work from home will help the company to rectify their
mistake that improve better result. It help to work on effective thing and assist to identify
solution in order to provide best facilities to employees.
 Try to understand employees- Majority of the communication barriers at workplace
arise due to the misunderstanding other side. In order to make communication properly
the respective company should understanding its employee's point of view related to
work (Amawi and et. al., 2019).
 Be specific in information- In this, the company should be very specific in their
information and other message. They should avoid unnecessary details and communicate
only essential information which help the employees to understand actual concept and
perform efficiently according to the given information (Whalen, Milios and Nussholz,
2018).
CONCLUSION
From the above report it is concluded that, the organisational communication is very
essential to do a abusiveness. There are different kinds of the communication that are adopted by
business, it can be formal communication and informal communication. The COVID 19 create
many communication barrier in the organisation such as emotional barrier, physical barriers,
interpersonal skill barrier and many other. To overcome form all these barriers, the company had
to undertake different strategies so that they can communication easily with their employees.
Mostly worker did not want to return office as they are worried about travelling. By using public
transportation they can get impacted by the virus which is very risky for their life. Due to this
they worked from home. Hence, it is essential for the companies, to communicate with their
employees in such a manner which encouraged the workers to work efficiently.
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REFERENCES
Books and Journals
Adeniran, R.K., 2022. Pardon My Accent!: Breaking Down Barriers to Clear Communication.
Holistic Nursing Practice, 36(1), pp.4-6.
Rubtcova, M. and Pavenkov, O., 2018, September. The Intercultural Environment As the
Approach to Remove Barriers of Communication. In 254th International Conference on
Management, Economics & Social Science-ICMESS (pp. 29-30).
Thompson, W. and Reeve, E., 2021. Deprescribing: Moving beyond barriers and facilitators.
Research in Social and Administrative Pharmacy.
Zhang, H. and Muller, D., 2020. Breaking Down Barriers to Science and Physics
Communication in China-Do Veritasium YouTube Videos Translate?. Bulletin of the
American Physical Society, 65.
Hao, J. and Li, S.K., 2019. Inner ear drug delivery: recent advances, challenges, and perspective.
European Journal of Pharmaceutical Sciences, 126, pp.82-92.
Whalen, K.A., Milios, L. and Nussholz, J., 2018. Bridging the gap: Barriers and potential for
scaling reuse practices in the Swedish ICT sector. Resources, Conservation and
Recycling, 135, pp.123-131.
Amawi, H. and et. al., 2019. ABC transporter-mediated multidrug-resistant cancer. Drug
Transporters in Drug Disposition, Effects and Toxicity, pp.549-580.
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