Britannia Hotels: A Report on Key Issues and Recommended Improvements

This report analyzes the key issues faced by Britannia Hotels, focusing on areas such as accommodation, cleanliness, and customer satisfaction. It examines the company's response to criticisms and provides a detailed analysis of its shortcomings. The report highlights the need for improved service quality, better staff performance, and enhanced facilities. It suggests specific solutions, including implementing quality management teams, improving food quality, and installing CCTV cameras. The report emphasizes the importance of addressing customer feedback and enhancing the overall guest experience. The recommendations aim to help Britannia Hotels improve its market image and competitiveness by focusing on customer needs and operational excellence.

Britannia Hotels

Key Issues
The hotel got Two stars out of 6 because of its basic
facilities which are as follows:
 Accommodation facilities
 Cleanliness
 Availability of rooms

Contd.
 Quality of Food
 Staff Services
 Security

Analysis
• According to analysis, it can be said that hotel has
argued in respect to the authenticity of the report
published.
• Hotel has asked which customers has stated that
hotel is not offering services as standards

Contd…
• Britannia Hotel has said that which customers and
when they have revealed that they are not
impressed with the standards of rooms.
• Company has also argued in respect to the
authentic of survey and asked that which 5000
customers and participants has commented about
the rooms cost.

Contd…
• Hotel Britannia has also asked that which kind of
customers are not satisfied with the costing
between £68-£80.
• It has also been argued that which members has
said that cleanliness and bedroom comfort is not
appropriate. It is not corrective measure which is
taken by company.

Solutions
• According to the analysis the Britannia Chain of
Hotel lack basic facilities which it need to over
complete to gain its market image back.
• By monitoring and control staff performance, the
firm can improve its services

Contd…
 The manager of Britannia hotel should check the
food before it is been served to guest in order to
ensure the quality of food.
 The hotel company should allocated CCTV
cameras at every mandatory location in order to
protect consumer rights.

Contd…
• In order to advance the quality of services the
business firm need to set out new standards about
services.
• Company also need to employ the quality
management team which can ensure about the
cleanliness and state of bedrooms.

Contd...
 The manager of Britannia Hotel Chain should
enhance the accommodation facilities in order
to serve comfortable stay experience of guest.
 Feedback and complaint process must be
advanced for having improvement in comfort
level.

References
Analysis of Britannia Hotels 2016. [ONLINE].
Available through
<http://www.mirror.co.uk/money/worst-hotel-chain-
uk-revealed-9125633>. Accessed on 26th July 2017].

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