Business Project: Britannia Hotel's Influence on Vietnam's Development

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Managing a successful business project
“Assessing the influence of Britannia Hotel, UK on the economic, social and
environmental condition of Vietnam”
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Table of Contents
Introduction...................................................................................................................... 3
LO1.................................................................................................................................. 4
LO2................................................................................................................................ 11
LO3................................................................................................................................ 16
LO4................................................................................................................................ 27
Conclusion..................................................................................................................... 29
Reference List................................................................................................................ 30
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Introduction
Globalisation and modern technology has influenced the business organizations to
expand their existing business to newer domestic as well as international location
(Romanovich et al., 2014). Business ventures have several choices that can be used for
extending the entrepreneurial area. However, expanding the geographic footprint of a
business is always associated with multiple risk propositions and expensive as well.
However,, due to trend of modern business industry, most of the business industry is
showing interest in expanding their existing business to newer locations across the
international market place. However, MNCs are expanding in different host countries to
increase their business territory. Along with this, MNCs also contribute for the growth
and development of the host country (Berisha-Shaqiri, 2014). They contribute for host
country’s economic, social and environmental condition development.
“Britannia Hotels, UK” is one of the most popular Hotel groups across the UK
premises. The hotel was established in 1967 and now the company has its 52
subsidiaries throughout the UK. The company has more than 12,000-trained
employees those deliver excellent services to customers. Last year, the company
generated £285.24 million revenue in their business (britanniahotels, 2019).
Vietnam is one of the most popular developing countries that are full of natural beauties
and tourist sports. As a result, numerous numbers of tourists visit in this country.
Therefore, the country is full with multiple hospitality opportunities. In order to grab new
customer base and dominate over the new international market by using all those
hospitality opportunities, “Britannia Hotels, UK” has decided to expand their existing
business to Vietnam.
This project will outline the significance and role of MNCs like “Britannia Hotels, UK”
in improving the economic, social and environmental condition of the host county,
Vietnam. Project aim and objectives will be prepared aligning with the topic, data will be
collected and analysed for graphical presentation of this project. Lastly,
recommendation for mitigating all those negative effects business operations of
“Britannia Hotels, UK” in the host country will also be determined in this paper.
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LO1
Establish project aims, objectives and timeframes based on the chosen theme
(P1, P2, and P3)
Introduction
In this particular portion of the study, aim and objectives of the project will be produced
aligning with the project topic. Apart from that, project scope, resources, cost, time scale
and others will be presented in this portion for overall understanding of the project.
Project Title
The title of this particular project is “Assessing the influence of Britannia Hotel, UK on
the economic, social and environmental condition of Vietnam”.
Scope
Project’s Deliverables
This project will assess how the international business expansion of Britannia Hotel,
UK within national boundaries of Vietnam will influence the national economics, societal
values as well as environment.
Product Scope
Included scope
This project will include all the information regarding the impacts of MNCs such as
Britannia Hotel on a host country. MNCs contribution in influencing the national
economics, societal condition and environment of the host country will be determined as
well.
Excluded scope
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Secondary data collection method will be excluded in this project. Additionally, the
customers’ pouching behaviour of the new international market and customers’
psychology will be excluded in this project.
Project Boundaries
This project will be limited on the primary research due to limited time, resources and
financial capabilities. It is possible to higher up the standard of this project by using both
primary and secondary research methods. Due to lack of financial capabilities, this
research will be limited to primary research method.
Justification
In modern business scenario, international expansion has become a trend and due to
globalisation and technological advancement, MNCs are expanding their existing
business to several new locations, especially at international market. However, these
MNCs impact over economic social and environmental condition of the host countries.
Therefore, conducting research to evaluate the impacts of MNCs like Britannia Hotel,
UK over the host country such as Vietnam is justified. Primary research methods will be
used along with both qualitative and quantitative methods that are effective in evaluating
and gathering most authentic data over the topic from reliable sources.
Project Constraints
This project will be completed within 6 months including data collection, analysis and
conclusion of the project. The nominal budget of this project is £1200, which will be
used for meeting all the project objectives effectively. The project’s quality will be high
by assessing and eliminating risk factors, using appropriate resources for data
collection, taking guidance from the mentors.
Aim and objectives of the project
The key aim of this project is to assess the impacts of Britannia Hotel, UK on its host
country, Vietnam.
The key objectives of this project are as follows:
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 To assess the economic influence of Britannia Hotel, UK over Vietnam
 To determine the role and significance of Britannia Hotel, UK in improving
social condition and bringing positive changes in the environmental condition of
Vietnam
 To recommend some of the effective remedies to mitigate the critical challenges
of this project
Resource and Costs Structure
Resources Cost/hour (£) Hours to work Total costs (£)
Project
management tools
40 7 280
Conducting
research on project
topic
25 6 150
Gathering data and
information over the
topic
40 8 320
Analysis and
interpretation of
data
50 6 300
Documentation of
the project
30 5 150
Total 185 32 1200
Table 1: Resources and costs table
Communication Matrix
What Who When Why How
Implementing
the project plan
actions
Managerial
authorities of
Britannia
Hotel, UK
At the time of
starting of this
project
For reviewing
the overall
project
implementation
Calls, formal
letters and
email
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plan
Conducting
research over
the project
topic
Project
manager and
team
After
implementing
the project
management
plan
For reviewing
the
authenticity
standard of the
used
secondary
resources
Drafts via
email
Collecting data
and information
Project
manager and
team
After the
selection of
apposite
methods for
this project
For collecting
information
and data
regarding the
project topic
from the
respondents
Legal
permission
via email
Analysis and
interpretation of
collected data
Project
manager and
team
After
collecting the
exhaustive
data and
information
over the topic
For making
satisfying
conclusion of
this project
Drafts via
email
Project
documenting
Higher
managerial
authorities of
Britannia
Hotel, UK and
project
manager
After making
the satisfying
conclusion of
this project
For making the
project ready
to submit
Face-to-face
interaction
and email
Table 2: Communication matrix
Project Risks and Control strategy
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Risks Type Intensity Result Mitigating
strategy
Risk on
unauthentic
data collection
Moderate High Due to
unauthentic
data
collection, the
outcome of
the entire
project may
change.
For mitigating
this risk, it is
such
important to
have authentic
sources to
collect data.
Analysis of
the data must
be conducted
using
appropriate
methods.
Operational
risks
High Moderate Operational
risk is
common. Due
to operational
accidents,
teammates
and other
staffs can be
harmed
largely.
For mitigating
the
operational
risks,
monitoring
process needs
to be more
effective as
well as the
project
manager must
oversee the
exhaustive
process for
avoiding
organizational
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accidents.
Financial risks High High Due to
financial risk,
an entire
project can be
stopped.
For mitigating
the financial
risk, it is
necessity to
have adequate
financial
sources such
as banks or
any other
provider.
Table 3: Risks assessment table
Work Breakdown Structure and Gantt chart
Work break down structure
Activity Start Date Duration End Date
Selection of Topic 5/5/2019 2 5/7/2019
Making aim and objective 5/7/2019 5 5/12/2019
Making literature review 5/12/2019 3 5/15/2019
Selecting methodology 5/15/2019 6 5/21/2019
Primary data collection 5/21/2019 5 5/26/2019
Analysis of collected data 5/26/2019 8 6/3/2019
Conclusion and recommendation
formulation
6/3/2019 4 6/7/2019
Draft of project 6/7/2019 7 6/14/2019
Actual project submission 6/14/2019 2 6/16/2019
Table 4: Work Breakdown structure
Gantt Chart
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Selction of Topic
Making aim and objective
Making literature review
Selecting methodology
Primary data collection
Analysis of collected data
Conclusion and recommendation formulation
Draft of project
Actual project submission
5/5/2019 5/15/2019 5/25/2019 6/4/2019 6/14/2019 6/24/2019
Figure 1: Gantt Chart
Summary
It can be summarised that project plan has been produced successfully along with
appropriate aim and objectives. Additionally, project scope, risk assessment, resources
and costs idea and others have been provided for clear consideration of this project
plan.
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LO2
Carry out small-scale research by applying qualitative and quantitative research
methods appropriate for meeting project aims and objectives (P4)
Introduction
In this portion, methodologies that will be used for collection of data such as survey and
interview will be discussed.
Data Collection
Qualitative Data Collection
Qualitative approach of research includes multiple methods. Compared to all those
methods, ethnographic and interview are the most effective ones (Cleary et al., 2014).
Ethnographic approach is used for obtaining rich data about the opinions, views and
perceptions of the people by discussions and observations (Ness, 2015). Interview
allows researcher obtaining detailed information and data from the personnel, who have
substantial amount of knowledge and experience about the research field (Spradley,
2016). In this project, interview method will be used, where two managers of Britannia
Hotel, UK will be invited for providing their valuable feedbacks over the topic. However,
during the interview process, multiple questions will be asked to managers that are as
follows:
Q1. What are the major influences projected on the Vietnam’s economy, society
and environment after the expansion of Britannia Hotel, UK’s business operations
into specified country location?
Q2. What are the methods through which negative effects of business operations
of Britannia Hotel, UK will be mitigated or reduced to minimum amount?
Quantitative Data Collection
Qualitative data collection is also a vast area that covers ranges of methods. Survey
and structured observation is one of the most effective qualitative methods that are
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used in most of researches to collect the most authentic data from the audience (Sutton
and Austin 2015). Structured observation allows researcher to collect data without being
involved directly. Apart from that, survey is another great technique of collecting
authentic and relevant data and information over a topic (Palinkas et al, 2015). In this
project, survey will be conducted for collection of data over the project topic. 20
respondents will be invited for taking part in the survey program. Survey questionnaire
includes few questions (Brace, 2018). Questions that will be asked during the survey
are as follows:
Q1. Specify your gender.
Options Number of
respondents
Percentage of
respondents
Total respondents
Male 12 60 20
Female 8 40 20
Table 5: Gender specification
Q2. Mention your age group.
Options Number of
respondents
Percentage of
respondents
Total respondents
18-23 years 2 10 20
24-30 years 4 20 20
31-39 years 8 40 20
40 and above 6 30 20
Table 6: Age identification
Q3. What are the benefits can provide Britannia Hotel, UK to Vietnam’s
environment?
Options Number of
respondents
Percentage of
respondents
Total respondents
Gross job
opportunity
9 45 20
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