Digital Technology Transformation: A Project Report on Britannic Group

This project report examines the transformation of Britannic Group through digital technology, focusing on various departments like HR, marketing, and accounting. The report begins with an introduction outlining the benefits of digitalization and its impact on business growth. Part 1 details the project's aims, objectives, and the creation of a project management plan incorporating costs, scope, time, quality, communication, risk, and resources. It also includes a work breakdown structure (WBS) and a Gantt chart for effective project management. Part 2 describes the application of qualitative and quantitative research methods to gather data on the impact of digital technology. Part 3 analyzes the research data, suggests effective results, and reflects on the value of the research in meeting the project's aims and objectives. The report concludes with an analysis of the research findings and their implications for Britannic Group's operations and future sustainability. The research aims to understand the implications of digital technology on various departments, evaluate the challenges faced in adopting social media, and assess its impact on the overall growth and financial sustainability of the organization. The report emphasizes the importance of project management plans, cost estimation, and the use of tools like Gantt charts and WBS for successful project execution.

Managing a Successful
Business Project

Table of Contents
INTRODUCTION...........................................................................................................................1
PART 1............................................................................................................................................1
P1: Aims and objectives of project.............................................................................................1
P2: Produce project management plan incorporating: costs, scope, time, quality,
communication, risk and resources.............................................................................................3
P3 work break down structure and a Gantt chart........................................................................4
PART 2............................................................................................................................................6
P4: Carry out small-scale research by applying qualitative and quantitative research methods.6
PART 3............................................................................................................................................9
P5: Analysis of research and data using appropriate tools and techniques.................................9
P6: Suggestion for effective results of data analysis.................................................................16
P7: Reflection on value of undertaking the research to meet aims and objectives...................16
CONCLUSION..............................................................................................................................17
REFERENCES..............................................................................................................................18
LOGBOOK....................................................................................................................................19

INTRODUCTION
Business is one of the effective activity of making one living or formulating money by
producing or buying or selling of various products and services to earn maximum profit within
an organisation. Digitalisation is an integration of various technology into day to day life activity
in order to get more benefits in near future time. It will assist them to perform effective in
producing effective outcomes in more effective and efficient manner. There are various factors
that can affect the overall growth and development of the business.
This project report is based on research about Britannic group plc. It deals in effective
communication and digital technological equipment’s. Under this report, a well organise
research is being done that impact digital technology on different departments such as HR,
marketing, accounting other departments. This report used to discuss project management plan as
well as aims and goals of conducting this research. Apart of this, tools and techniques such as
Gantt chart and WBS is used effective to get effective results out of the research (Giovannoni,
Maraghini and Riccaboni, 2011).
PART 1
P1: Aims and objectives of project
This is said to be era of digital technology in which people are more concern about
networking and fast processors. Nowadays, it has been seen that digital technology is happens to
be essential elements that is need to be taken into account by the manager of an organisation.
There are potential outcomes of effective working style and consequently managers need to
design reliable plan and other program to get more accurate outcomes in near future time. With
the assistance of new systems, quality can be enhanced and chances of mistakes can be
overcoming. In the case of Britannic Group, they are always tried to focus on innovate idea and
creative technology that means which are beneficial and demanded for growth and future
development. While using changes in business activities, it is important to work as per direction
of managers, so that certain outcomes can be accomplish in the near future time. To
acknowledge innovative changes, there are wide number of issues such as, training cost,
establishment cost, modification charges and so on. There is potential benefit that are related
with increasing overall sustainability of the business.
1

In Britannic Group, advancement in innovation is truly necessary to perform business
activities in better and successful way. There are various department in Britannic Group, for
example, HR, IT, Research and Development, and so on. These are interrelated with each other.
It is basic to recognize what should be possible through which changes can be done while
executing plan in better manner. Proper communication is the primary sectors that deal with the
digitalisation of overall growth of each employees those are working with the company. In
accordance to this, there are various method that can be used to taken into account such as web
services, administrations, telephonic network and many more. Digitalisation serves customer and
organisation at the same period of time. like for examples, marketing department can serve data
or inquiry from client to provide better benefits by the help of LAN and so on. This will enhance
overall image of customer as well as organisation and to create maximum opportunity in near
future time. It is vital for various department to provide accurate and quick data or information
that will provide data to the customer about the use of social media. It has been seen that there
are certain drastic changes has been seen that will be associated with latest modification in 4G
and 5G networks (Davies and Hughes, 2014).
Topic: “How digital technology has transformed business activities, e.g. operations,
marketing,
accounting and HR”.
Research Aim: “The primary aim of this research is to adopt social media that can assist
to make modification in operations activities of the department”.
Research Objective:
 To analyses the implication of digital technology on operation done in Britannic Group.
 To evaluate the problems that are faced by all department because of accepting social
media in business decision making. To examine impact of social media on entire growth and financial sustainability of the
department.
Research Question:
 What are implication related with digitalization on lower level department of Britannic
Group?
 How problems arise within internal department in context to social media is being faced
by concern department?
2

 Discussion about digitalization on entire growth and future sustainability?
P2: Produce project management plan incorporating: costs, scope, time, quality, communication,
risk and resources
Project management plan is an essential requirement which assist management and
employees to execute future project activities in well-desired manner. Such plans consists of
different activities which are needed to perform with the help of taking support from the
employees. Such plan has been made after conducting research which help in identifying the
interest and perception of employees as well as customers regarding the decision of
implementing digital technology in business operations. Such plan is framed by top level
managers through collecting feedbacks and opinions from their employees. While formulation of
project management plan, there are certain aspects which are essentially required to consider
such as cost, time, risk, resources etc. All these elements plays an important role in executing
future project activities in an desired way. Thus, it is important to understand these aspects in
detailed manner (Drucker, 2012).
Cost: It is an essential and crucial aspect which are required to be estimated in order to
utilise them in an effective and efficient manner. Implementation of digital technology such as
Advertisement on TV, social media paid advertisements etc. requires lot of money due to which
the management of Britannic Group has required to raise and allocate funds according to the
needs and requirements of departments.
Scope: The scope of digitalisation is wide as it makes easy for business organisation in
operating business functions in more effective and efficient manner. It reduces burden of work in
employees due to which their internet and working behaviour has maximised. Britannic Group is
engaged in telecommunication sector thus adoption of digital technology facilitates them in
performing business operations according to the customer demand.
Time: Digital technology requires more time to adopt due to communicating with
different advertising agencies and advanced technologies centres for the purpose of
implementation. It requires training programs as well in order to enhance the capabilities of
employees to work on using digital technology in such an effective manner that will help in
achieving better possible result (Eckerson, 2010).
Quality: Implementation of digital technology in working procedure enhances the
productivity and quality of work due to which it become easy for Britannic Group to provide
3

quality products and services to their targeted customers. This will help in achieving loyalty of
customers which makes positive impact on their profitability as well.
Communication: Britannic Group deals in telecommunication equipments due to which
it is required to adopt digital technology so as to make changes in communication style. For this,
the management are required to communicate with their staff and supporters regarding their roles
and responsibilities so that digital technology are implemented in successful manner.
P3 work break down structure and a Gantt chart
Research from is one the essential aspect in terms of managing the business plans and
aligning the objectives of business. It is very important for an organisation to manage and
organise the task deadlines and plan to accomplish the desired aim and objectives oaf business
in given deadline and time duration. Perfect plan and decided strategies are the key to execute
the task and projects in effective form. Main steps are followed as follows:
 Determination of reason for conduct research
 Literature review
 Clarify problems
 Defining the concept of study
 effectiveness and evaluation of plan
 Collective of data
 Analysis of data
Work break down structure: Work Break Down structure is a methodical way to deal
with classification of work in to littler undertaking in progressive shape of keeping in mind the
end goal to help venture group. This also help in managing the task and project effortlessly.
WBS is essentially isolating the work in the various levelled form. The structure mainly clarifies
the degrees of completion of projects and tasks outwardly into littler lumps or in specific time
duration (Hoefling, 2012).
For Venture group it is essential to decipher complex information as legitimate depiction
subject to each occupation with points of interest. Britannica Group outlines its work breakdown
structure by bifurcating its different errands and decide the evaluated time that will be required to
4

achieve those assignments. By recognizing key practical expectations and further disintegrating
them into sub capacity organisation be able to divide large targets in to small units and
completing. into littler employments until distributed to a person. This further encourages firm to
productively allot appropriate assets and define spending plan for a specific task. Additionally it
likewise empowers firm to examine the dangers and vulnerabilities that are affable to be
embraced while executing a specific projects (Jeston, 2014).
Gantt chart: this is one of the effective tool used by managers to control and managing
the system. This tool will help, the managers of Britannica Group to develop a plan and
identifying the designs and structure of jobs in specific format. It present the horizontal chart
with diverse length of timeline and schedule. It distinguish the task list, percentage of completion
or incompletion and the deadline to assist the structure of business. A sequential information is
presented subject to task and project (Kankaanranta and Planken, 2010).
5

PART 2
P4: Carry out small-scale research by applying qualitative and quantitative research methods
Research is essential requirement of every business organisation which help an
organisation in acquiring sufficient knowledge about the perceptions and views of employees as
well as customers regarding the activities performed by them in near future. It assist management
to to ensure whether decision make by them will bring profitable result to company or not. There
are mainly two types of research such as qualitative and quantitate which has their own nature
and objectives. For example, in quantitate research, the data are collected in numerical or
statistical form where as in qualitative research, the information has collected in analysing the
behaviour, interest, facial expressions of respondents (Macintosh and Quattrone, 2010.). To
conduct an appropriate research, Britannic Group need to collect data among selected
respondents through using different methods of data collections. It includes primary and
secondary method which are selected on the basis of requirements and resources available with
the research or investigator. In the present report, the management of Britannic Group has make
decision regarding adoption of digital technologies due to which they are deciding to conduct
research in order to identify the actual perception and behaviour of employees as well as targeted
customers towards their decision. Therefore, they have two options of conducting research which
includes:
6

Qualitative research: In this research, data is collected through studying the behaviour,
facial expressions etc. while answering the asked questions by researcher. It is an effective
research which provides reliable information about the perception and behaviour of respondents
towards the decision regarding adoption of digitalisation. There are several methods which are
required to be adopted in order to gather data such as questionnaire, interviews etc. which
consumes more time and money. But it bring some advantages as well as it help in accurate and
reliable data due to which the chances of making an effective and profitable decision are more.
Therefore, Britannic Group are adopting such method for getting accurate and reliable data
(Maylor, Blackmon and Huemann, 2016).
Quantitative research: Under this research, the data are collected in numerical or
statistical form which are available through using internet platform. Due to this, the reliability
and accuracy of data are minimum thus the chances of making an effective decisions will be less.
Searching online websites, books, journals etc. consumes less time and money but may provides
less reliable and untrue data.
Questionnaire presented by managers of Britannic Group are discussed as under-
Questionnaire
Name
Gender
Age
Q1. What are the impacts Britannic Group will noticed after adoption of Digital technology?
 Improving productivity
 Enhancing profitability
 No impact
Q2. What are the main hindrances or barriers which restricts Britannic Group to implement
digitalisation?
 Finance problem
 Uninterested employees
 Lack of training program
Q3. Are Digitalisation play a crucial role in the growth and development of Britannic Group ?
 Positive
 Negative
7

Q4. Did adoption of digital technology in business operations reduces the burden of work of
their employees?
 Yes
 No
Q5. Are the workforce of Britannic Group are much capable to work on using digital
technology or required training programs?
 Capable
 Requirement of training session
Q6. Adoption of digitalisation in business operations may affect the employability of employees
working in Britannic Group ?
 Yes
 No
Q7. Is it the right time for Britannic Group to adopt digital technologies in their business
operations ?
 Yes
 No
Q8. Is the digital technology support Britannic Group to maintain good relation with their
targeted customers?
 Yes
 No
Q9. Are managers of Britannic Group are prepared to cope up with the challenges comes in the
process of adoption of digitalisation?
 Agree
 Disagree
Q10. Provide their own valuable feedbacks related to the decision of adoption of digital
technology?
8

PART 3
P5: Analysis of research and data using appropriate tools and techniques
There is need to adopt various tools in order to perform research related activities in an
effective and efficient manner. It is important to understand what can be done so that research
provide accurate and reliable data (Nicholas and Steyn, 2017). For this interpretation is required
to be done on collected data in order to draw a valid conclusion. For survey sample size is 40
respondents:
Q1. What are the impacts Britannic Group will
noticed after adoption of Digital technology?
Frequency
 Improving productivity 26
 Enhancing profitability 12
 No impact 2
Improving productivity
Enhancing profitability
No impact
0
5
10
15
20
25
30 26
12
2
Interpretation: As above mentioned data it is clearly seen that digitalisation help in
overall performance of Britannic Group. Out of 40 respondents, 26 says that it majorly impact on
9