Strategic Alliance Analysis for British Airways: Project Report

This project report provides an executive summary and in-depth analysis of the international strategic alliance of British Airways. It examines the airline's collaborative arrangements with other companies in the global market, focusing on the benefits and challenges of such partnerships. The report includes a literature review discussing the significance of international strategic alliances, joint ventures, and market expansion strategies. It explores various factors influencing international business, such as economic considerations, government regulations, and the impact of globalization on the airline industry. The analysis delves into the motivations behind forming these alliances, the strategies employed, and the impact on market conditions. The report also highlights the importance of strategic decision-making, partner selection, and adapting to changing market dynamics. The conclusion summarizes the findings and emphasizes the significance of strategic alliances for British Airways' business development and market competitiveness.

Project
EXECUTIVE SUMMARY
As international strategic alliance in international airlines faces a constant and counters
for international sector for producing superior results along with having level of services that are
decreased. Strategic alliance is in relation with global alliance that ties up of implementation
with effective components by which services of United Kingdom is amended by having
associated strategy for completing their operations in an effective way. This Report is about
alliance member offerings that benefits company in resulting their partnership in order to achieve

their goals. International strategic alliance is also crucial for using as well as various reasons that
management department has to access with a formulation of economic related alliances that
results in having decision making. As report explains about appropriate strategy which is joint
venture for two companies that helps in improving market size on basis of formulation in terms
of mutual agreement that are submitted according to government rules and regulations.

Table of Contents
Contents
EXECUTIVE SUMMARY.............................................................................................................1
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Literature review.......................................................................................................................1
Analysis as well as discussion...................................................................................................4
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
International strategic alliance is considered to be a collaborative arrangement among
various companies that are headquartered in various countries. As majority of present studies are
related to international strategic alliance that are formed among foreign companies as well as a
local company. As contribution in international business provides various countries and benefit
which is associated with proportional advantage (Hutt and Speh, 2021). International business is
basically said to be very stimulating condition in business factor as it is majorly related with
crucial things which are enabled with international companies along with government with cross-
border transactions that consists of importing, national movement as well as exporting of product
and services along with licensing and franchising. And it also consists of investment which is
made financial along with permanent asset of foreign countries. As there are different factors that
are required to be completed by every individual before beginning their international business
practices such as social aspect, vision policies, economic factor and so on. This report is based
on international strategic business alliance of British airways that has headquartered in United
Kingdom and established in 1974 in leadership of British association government. As there is
formulation of British airways which is performed by configuration of British overseas
corporation along with British European airways. This report includes literature review in terms
of implementation of international strategic alliance for expansion of foreign markets with the
understanding and knowledge of motivation that are behind formulation of international strategic
alliance, assessment of benefits and challenges along with its conclusion.
MAIN BODY
Literature review
As per the accordance of Jose G. Vargas Hemaandez, 2019, international strategic
alliance is basically terms to be a collaborative arrangement among two or more than two
administrations along with their headquarters that are located in various countries. In terms of
partnership of companies, it generally relies on generation of strategic alliance along with their
relationship that are persistent in terms of market strategies which could be differentiated in
various course in relation to United Kingdom airline company. As generation of cooperative as
well as effectual strategy customers are deliberated towards appointment of their foreign partners
in terms of accomplishing their higher level of compensation (Papatheodorou, 2021).
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International strategic alliance generally manufactures international cooperative arrangements. In
terms of present market condition, it has been identified that it is made in terms of effective
along with better call operation that is among between various forms that are independent in
nature for international as well as strategic association that could be post in terms of traditional
viewpoints along with it involves for dealing with minimum short-term population. It also
outcomes in economic form that is switched by administration by a peculiar amount of product.
along with that it is a probable relevance of airline which improves position of company by
accomplishment of various practices as per potential significance of company. Moreover, it also
creates traditional and was along with focusing on completing their practices. There are generally
more than two partners that are expressed for managing operation along with it also provide
benefit in manufacturing work which is carried in a systematic way (Klein and Pereira, 2021).
According to viewpoint of Tambun,2019, minority equity alliance is carried in terms of
relation of non-equity as well as it helps in explaining about purposes that are adopted by 1
minority equity position in number of guidelines as it identifies submissive minority equity
alliance along with multiple activity minority alliance that governs in making long run
arrangement among partners for dealing various operations in a proper effective manner. Only
minority corporation helps in official activity in having productivity level in terms of generation
of new chances that could also defined that all objects are in terms of alliance that helps in
fluctuating from various aspects such as national partners that could work with a same kind of
work but international companies could carry their work by handling their objectives through
ooh activities as well as value chain contract. Research as well as development society plays an
effective role along with it also benefits in dealing with effective results by having a help of
knowing full strategies that are in relation proof for an expansion along with global business in
terms of aviation sector (McGee and Channon, 2021). As choice of partner is also assigned by
research division by which various company objectives through partner companies are carried.
International strategic alliance carries an important function in order to develop balancing
outcome along with complaints in society that could make a choice of country in identifying
concerns which are result by a demonstrative market for developing better outcomes of
marketing with to actual investment and alliances.
In accordance with Tamer U Stammer, 2015, of internationalisation is well define as per
different process along with reasons that are behind which is carried by various kinds of methods
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along with approaches that are in terms of learning along with exit mining company to decide as
strategic relation in terms of market condition along with government rules. there are different
internationalisation plants that consists of foreign direct investment exporting along with
different actions that could help plants in terms of predicting better level results along with
explaining various reasons to institute for creating mutual promises (Brix, Tuurnas and
Mortensen, 2021). It is considered as that various approaches which are focused in terms of
carrying out effective double results along with it also explains various motives through
commercials for carrying out joint agreement. In association it has been stated that it creates a
focus in having pursuit of outcomes by having development of internationalisation process that
services are offered through safe work by having more efficiency level with company that could
approve various kinds of guidelines. On different side there are various global market extension
of business along with various terms which carried business process in internationalisation in
terms of carrying out strategic alliance that are considered by company which could carry
effective business as well as service sector by creating of connection among mode as well as
objective. As same point of time when service sector considered towards expansion of market
then it is so must for implementation with strategy by having chart for foreign direct investment
that could perform various work by selecting an accurate number of alliances to complete every
activity with better effective decision making. Administration in different cases could never
approach as a global significant constancy which is shared among companies from various
Nation in terms of essential jobs of social contrast in various institution that could be carried
between joining forces societies that are underlined in terms of a familiar creator of market forms
for running out inspiration as a obedience which is to assess information about neighbourhood
market about their condition along with various customers.
As neighbourhood developing business companies assess inspiration in corporation which
is to get cutting edge administrator in an innovative information about their economic assets as
well as freedoms in order to find out data addition through global business sector that could
engage with starting donation with the law for climate which could create a influence on
compliance segment of forms that helps in increasing start donation loafer climate that could
create a noncompliance segment for global significant pollution which good undercut that
company’s assessment of plant assistant social as well as mechanical could shift with public
institution design on company.in relation to market as well as political situation of United
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kingdom that are changing through high speed as well as there are different factors that are in
terms of company as well as sector which are almost facing with glitches of completion in terms
of their business practices in a program that are prearranged way in airline industry with some
recognised changes that are being compulsory for amending company that would help in
defining various challenges in terms of business aspect that are required to be performed by
various activities in a synchronised way of strategic foreign association (CAO, NGUYEN and
TRAN, 2021). It also overseas and international airline factor with the demand of services to
travel from air circulation which are being increased as well as reason that are behind of unsafe
mission of strategic association is that to have expressed among airlines with the result for
having services of airlines that are being affordable besides living standards of population that
are being enhanced so that they could be capable to afford average number of airlines that are
behind purpose of travelling from one place to another.
Analysis as well as discussion
According to analysis of present market condition along with the situation it has been
determined that international strategic alliance is considered to be essential as well as significant
for company along with in terms of making effective market situations. It also identifies effective
business houses which are carrying their function in terms of carrying out international market
practices. Globalisation is present component that generate an impact on specific market
situation along with it also considered that small businesses such as local airline could face many
challenges in terms of carrying out their practices at a used level. So for this in terms of strategic
alliance companies faces as well as carry is a difficult function in order to improve their market
conditions in a systematic way in terms of increasing their company’s practices on international
business (Williamson, Luke and Furneaux, 2021). After more in order to accomplish objective in
a systematic way management department it generally considered as a formulation of long run
strategies in order to carry their business practices in international market. It also identifies about
various methods as well as approaches which is used by partnership companies in order to carry
their goals. In terms of airlines sector it has been determined that various operational facilities
such as transportation of product along with freight charges that are provided by airline in order
to carry out their small as well as large company. According to current condition as individuals
have considered to travel as well as carry their practices beyond local limits (Yen, 2021). So in
terms of various changes which are being stated in order to accomplish a particular task in a
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systematic way. It also helps in governing present form for adapting important amendments that
could be helpful in terms of carrying out work in present situation. As management of British
airways basically considered as in terms of focusing on arrangement of all practices in an
organised as well as a systematic manner. As major objective of business is to refer work which
is related to arrangement of various drugs as well as components in a selective method.
As other analysis in terms of process of internationalisation along with it generally refers to
all perspective which supports a company in order to improve their market (Rogers, 2021). In
relation to British airways it is considered to be one of largest airline facilities who plans travels
across global limits. So with respect to international strategic alliance it also believes that it
carries by performing all activities which are more number of partners that are indulge within
company across global aviation sector. It also identifies that British airways as well as their
members creates long-term alliance prior indulging into international market. It has been
analysed that according to present market condition it also creates world related aspects as well
as identifies about airlines which organises better as well as effective work together by having
engagement of more amount of resources. As result was sector as well as other partner company
which are capable to carry as well as provide effective value in comparison with self-outcomes.
In terms of joint business, it helps in enabling both parties to complete their business practices as
per analyzation of corporate areas along with completing of business practices by
implementation of pricing, networking as well as sharing about values (Schmidthuber, Ingrams
and Hilgers, 2021). In terms of British airways alliance, it is in relation with American as well as
Iberia airlines. Along with the same point of time as entered revenues that helps in relating to
formulation of task along with various activities it also explains about alliance that helps in
managing flights in European as well as North America. As process of engaging of international
method is generally considered with enhancement of customer convenience system. It also
benefits in maximizing amount of values as well as practices that helps in engaging essential
results as well as different choices along with reason behind that are carried in order to help as
well as carrying a high value by carrying out tasks that are completed according to rules as well
as regulations. As major positive component which is related through British airways in terms of
sales, marketing as well as distribution generally considered long-run outcomes due to
enhancement which is carried by small companies. It also identifies better level reserves along
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with defining global network that gives effective results along with choices for improving for
purchaser to purchase all services.
In relation to analysis of motivation factor they carry a significant function as well as
enables about elements which are performed by British airways that is capable to take advantage
of all component that could enhance several amount of efficiency level (Santos, Mota and
Baptista, 2021). As most essential function is carried by commercial aspect as well as it helps in
considering towards completion of operation as well as activity by adaption of international air
transport component. It has been given that international carrier is improved by having
acceptance of agreement as well as having number of operation in terms of carrying out work
that is managed in a sustainable manner. Has existence of bilateral contract to manage various
routes that are networked towards an analysis of different component that motivate staff
members in order to carry function through better effectiveness level. In relation to competition
system it helps in generating better level results along with helping in increasing number of
airlines along with market that are related to words focus on areas which majorly works in
managing whole facilities by assigning values as well as creation of relevance for carrying out
business practices in a systematic way (Umpierrez de Reguero and Dandoy, 2021). As idea of
globalization is considered to be one of significant aspect that is in terms of privatization of
airlines in Europe. As market of US airlines considered towards formulation of task as well as
areas that are being used in terms of enhancement of efficiency along with a level that enhances
number of routes. On other hand privatisation basically generates a challenge for company in
order to manage each practice so for that strategic alliance carries a difficult function as well as
defines various practices which fulfils them by taking help of adapting strategic alliance. There is
various advantage that are associated through international strategic alliance. As customer base is
improved by maximizing amount of partner as well as aiding towards completing every activity
by taking help of company strategic skills set (Zeren and Kara, 2021). It also refers to a
formulation of skills set that benefits British airways in order to complete their particular
operations in terms of analysing their features of business. As entrance of new business are
generally considered to be a benefit which is caused by industry into new geographic and market
by partnering with companies which could enable them to have a larger market area in territory.
As while carrying an alliance classical it is easier for supplier to indulge in their skill set as well
as helping them in gaining competitive advantage in market. There is also a benefit which is
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related with maximization of income by implementing various sources in terms of completing
various task of non-alliance.
There is specific test that are related with strategic alliance. As sector has size which is
constantly growing with a high-speed level that results in having competition across global
market. Bye there are various equity stakes that is formed in international airlines so that all
issues that are in terms of Management could be defined with the value by creating a pen impact
in terms of government across company (Cozzolino, Corbo and Aversa, 2021). As British
airways also carries a challenge of distribution of power by which airline industry could face
problem in terms of completing their operations.
CONCLUSION
It has been concluded from above report that very imperative function for enhancing
company's performance is basically carried by having international strategic alliance. As it
generally supports management for increasing their market size according to their international
market. As in relation to motivation it is needed for global strategic association that could rely on
various levels such as to access neighbourhood for generating market area. Along with this
report explains about recommendations for joint venture which could be used for international
strategic alliance in relation to airline sector along with a motive behind which is carried in order
to meet their task values that are shared as a level of their investment. As there is an advantage
with is related in terms of entering into new market which is carried by company in order to
generate their business practices from their head office along with making effective decisions in
a specific period of time.
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REFERENCES
Books and Journals
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Organizations (pp. 157-175). IGI global.
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Investors' Decision Making and Investment Performance: A Survey from the Vietnam
Stock Market. The Journal of Asian Finance, Economics and Business .8 (3). pp.845-
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Cozzolino, A., Corbo, L. and Aversa, P., 2021. Digital platform-based ecosystems: The
evolution of collaboration and competition between incumbent producers and entrant
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Hutt, M.D. and Speh, T.W., 2021. Business marketing management: B2B. South-Western,
Cengage Learning.
Klein, L.L. and Pereira, B.A.D., 2021. Dependence of companies on inter-organisational
networks: an analysis beyond the benefits generated. International Journal of
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McGee, J. and Channon, D.F., 2021. The Blackwell encyclopedia of management. Strategic
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Papatheodorou, A., 2021. A review of research into air transport and tourism:: Launching the
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Rogers, P., 2021. A Jungle Full of Snakes? Power, Poverty and International Security. A World
Divided, pp.1-25.
Santos, J.N., Mota, J. and Baptista, C.S., 2021. The role of a strategic net in international
entrepreneurship: overcoming the liabilities of foreignness and outsidership in the
context of the Pharma industry. International Entrepreneurship and Management
Journal .17 (1). pp.63-82.
Schmidthuber, L., Ingrams, A. and Hilgers, D., 2021. Government openness and public trust: the
mediating role of democratic capacity. Public Administration Review .81 (1). pp.91-
109.
Umpierrez de Reguero, S. and Dandoy, R., 2021. Should we go abroad? The strategic entry of
Ecuadorian political parties in overseas electoral districts. Representation, pp.1-18.
Williamson, A.K., Luke, B. and Furneaux, C., 2021. Ties that bind: Public foundations in dyadic
partnerships. Voluntas: International Journal of Voluntary and Nonprofit Organizations
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Yen, P.T., 2021. Strategic Use of Cam Ranh Bay in Vietnam’s External Relations with Major
Powers. Strategic Analysis, pp.1-13.
Zeren, D. and Kara, A., 2021. Effects of Brand Heritage on Intentions to Buy of Airline Services:
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Online
Vargas- Hemaandez 2019, International strategic alliances[Online]Available Through:< <
http://www.parkarbuzz.com/international-strategic-alliances/>
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Tambun, 2019, International expansion through strategic alliances[Online]Available Through:<
< https://greatprairiegroup.com/international-expansion-through-strategic-alliances/>
Stammer, 2015, International business[Online]Available Through:<
https://www.solvedassignment.in/international-business-how-will-the-foreign-market-
expansion-help-m-m/>
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