British Airways: SWOT, PESTEL, Leadership Styles and CSR Evaluation

This report examines British Airways, focusing on strategic business analysis within the airline industry. It begins with an executive summary and introduction, followed by a detailed SWOT and PESTEL analysis to identify internal and external factors influencing the company's operations. The report assesses how changes in PESTLE factors impact British Airways, highlighting opportunities and threats. Various leadership styles are evaluated, with a recommendation for a suitable approach. Furthermore, the report critically examines the company's corporate social responsibility initiatives, concluding with recommendations and a summary of findings. The analysis covers the airline's strengths, weaknesses, opportunities, and threats, along with political, economic, social, technological, environmental, and legal factors. The report also explores how these factors affect the company's operations and provides insights into leadership styles and CSR practices within the context of the airline industry.

Context of Business

Executive Summary
This assignment is being based upon Airlines industry. It is important for the every
business organization to achieve their set goals into an effective manner. This plays an important
role in order to determine the ultimate goals of a firm as this helps the company to analysis the
strategies which can be used by the chosen organization so that they can have a sustainable
growth in a competitive market place. It is important for every organisation to develop our
business plan so that they can determine their operations into an effective manner which will be
helpful for them to gain profitability while adopting a specific strategies in order to deal with the
trading mechanism. This report is being discussed about the internal and external factors which
can be analysis by the chosen organization so that they can analysis their strategies which help
the firm to overcome with the threats and weaknesses which the British Airways is posing. It is
important for the company to analysis the several leadership styles which can be used by them in
order to have a smooth functioning within the company. There are several recommendations
which are discussed in the report as that is beneficial for the chosen company. Lastly, the report
is also discussed about the corporate social responsibilities which must be posed by the company
in order to address their social responsibility. These duties help the company to develop a
positive brand image in the competitive market place. This can be resulted in enhancement of
sale.

Contents
Executive Summary.....................................................................................................................................2
Introduction.................................................................................................................................................4
Main body...................................................................................................................................................4
1 Discuss SWOT and PESTEL analysis..................................................................................................4
2 Evaluate how the changes in PESTLE factors influence the opportunities and threats of the company7
3 Different types of leadership styles.......................................................................................................9
4 recommend a suitable leadership style which can be adopted by the chosen Organisation in order to
achieve their business............................................................................................................................10
5 critically evaluate the corporate social responsibility of the chosen organisation...............................11
Conclusion.................................................................................................................................................13
References.................................................................................................................................................14

Introduction
Airlines industry is the industry which is engaged in order to provide the air
transportation services so that the passengers can travel from one place to another. Airlines
companies are also engaged in order to supply their services transfer the objects from one place
to another. These types of organisations are generally in the form of partnership for alliances
with one another under a contract so that they can give better services and operate same flights
into several territories around the globe (Ayalp and Erman, 2019).
The report is being discussed about the airlines industry and the chosen organisation is
British Airways. It is the second largest UK based carrier, fleet size and passengers carried
organisation as it was founded in the year of 1974. The company is providing their services
around 183 destinations. The report is being discussed about the micro and macro factors which
affects the operations of the chosen organisation. It is also discussed in this report about how
company can address their strength so that it will be easy for the organisation to neglect threats
and weaknesses and grab opportunities in the competitive market. There are various leadership
styles that can be used by organisation in order to operate their operations into a better manner
and the recommended suitable leadership style is mentioned. Further, to corporate social
responsibility is also discussed of the chosen organisation.
Main body
1 Discuss SWOT and PESTEL analysis
SWOT analysis model
It is important for every organisation to determine the internal factors which affects
functions of the organisation. These factors are discussed with the help of SWOT analysis model.
The model is mentioned below:
Strengths:
 The organisation is under the list of safest service of the company as the number of safety
incidents and accidents has very low (Bill, Feurer and Klarmann, 2020). Only in the year
of 1974 a company has and hijacking incident in their aircraft. The organisation was
ranked within the top 20 safest Airlines around a world.

 The company has focused on several strategies which can be used by them in order to
develop positive brand image in the Marketplace. The firm use to invest money in order
to expand their network into the international territory and an organisation also uses
Different techniques in order to improve their technology system so that they can easily
provide the positive experience to their customers as well as employees.
Weaknesses:
 Rolls Royce Engine has developed many issues for the chosen organisation as the
company has now limited with respect to the aviation agencies which makes it difficult
for the chosen organisation to enter into the competitive market.
 Primary sale in the United Kingdom market is very low and the covid-19 and brexit has
impacted very bad on the profitability of chosen organization (Corallo, Lazoi and Lezzi,
2020). This resulted in stability in the market.
Opportunities:
 The company has a great opportunity to expand their business into the international
territories and for this the organisation has adopted several techniques in order to
stabilized themselves with respect to resources which can be used by the organisation.
This also helps them to increase the number of customers with resulted in profitability.
This also resulted in enhancement of their sales.
 The company has already showing the excellent result and for this it is important for the
tuition organisation to adopt digital marketing techniques so that they can grab the new
opportunities in an easy manner.
Threats:
 In this pandemic situation, it was the first time when the airlines Industries shut down and
just resulted and heavy loss of the revenue.
 Increase of competitors in the competitive market has made it difficult for the chosen
organisation to increase their market share. It is important for the chosen organisation to
analyse competitive strategy so that they can develop their strategies in order to defeat the
competitors which are present in the market.
PESTEL analysis
It is important for British Airways to determine the external factors which are present in
the competitive market. This helps company to determine their standards which can influence

long-term sustainability (Curtis and Mont, 2020). To another is macro environment the company
can adopt the pestle analysis model which is mentioned below:
 Political factors: under this Factor the Airlines has to work with several limitations as
organisation is working together in same route and helps alliances in order to take the
benefits of political factors mutually. The imbalance and issues which all faced in the
United Kingdom in year of 2005 is resulted in the self confidence of the customers was
down because of the terror attack.
 Economical factors: this factor includes the amount of economic activities which can be
affects the organisations working. The Global economic experience and other things
which affected the demands of traveler has directly resulted in downfall of revenue and
profitability. This affects growth of the airlines industry in a competitive market.
 Social factors: the airlines industry use to develop their brand so that it will be easy for
the organisation to attract the targeted audience. It is important for the British Airways to
analyse the changing demands and lifestyle of their targeted audience as it influences the
requirements of them so it is important for the chosen organisation to focus on building a
powerful brand which helps them to increase their market share (Dinh, 2019). The
lifestyle taste and fashions are changing in the customers who helps the organisation to
Grab the new opportunities in order to expand and grow their business.
 Technological factors: the British Airways is focuses on developing their Technology so
that they can increase their quality of services which helps them to provide better services
to the targeted audience. The British Airways used to provide plan of the plane and the
route by which the plane will travel this helps the organisation to provide better services
to the targeted audience (Echebiri and Amundsen, 2020). In order to provide these types
of services the company used to come under the joint investment so that the company can
provide better services to the targeted customers.
 Environmental factors: it is important for every organisation to cover the ecological
effects as it is the responsibility of every organisation to take care of all available
resources and environment. The British Airways used to reduce the petrol and energy
consumption which helps them to improve the technology of engines which are used in
the aircraft.

 Legal factors: the British Airways are working in several territory so it is important for
the organisation to follow the rules and regulations of every country in which they are
providing their services (El Khouly, AbdelDayem and Saleh, 2017). Trade union of
cabinet staff has to take support from the other unions which helps them to freeze and
change the working conditions and two and effective manner.
2 Evaluate how the changes in PESTLE factors influence the opportunities and threats of
the company
From the above discussion with respect to the internal and external factors which are
affecting the operations of the British Airways. It is discussed below:
Base Changes Opportunity/ Threat
Political Factor Brexit The chosen organization has
an threat if there is an changes
in policies with respect to the
free trade and practices then it
will be difficult for the firm to
follow it.
Economical Factor Changes in cost of labour With context to this factor,
heir the workforce at higher
wages will leads to
enhancement in the cost.
Social Factor Determine the needs and
wants
This factor helps the firm to
analysis the needs and wants
of the targeted people.
Technological Factor Improvement of technology When the company can
analysis the development in
their technologies then it will
be easy for them to adopt that
and that will leads to the
improvement in their services.
Environmental Factor Changes in environment It is an opportunity for the
company to analysis the

necessary factors which can be
adopted by the company so
that they can protect the
environment
Legal Factor Policies changes With references to the positive
changes in the legal factors it
is an opportunity for the firm
to expand their business.
When there are formations of
the policies then it will be
difficult for the company to
follow it and that may resulted
in costly.

3 Different types of leadership styles
Leadership styles
 Authoritarian leadership style: it is a type of leadership in which leader used to impose
the Expectations and define the outcomes. In this leaders used to be knowledgeable and
clear with respect to the guidance which is given by them to their team members. This
helps the organisation in order to provide better guidance to the members of a team so
that they can effectively work in order to achieve the ultimate goals of the organization
(Garg, Mishra and Wadhawan, 2018). With respect to the British Airways, the chosen
organisation used to save their time in order to take decision with respect to the functions
of the firm. This helps the organisation to implement their plan so that they can easily
reduce the mistakes with respect to their adoption of techniques.
 Participative leadership style: it is another type of leadership style in which the
democratic theory is rooted so that the team members can involve in decision making
process. This is the very effective leadership style as this helps the organisation to
motivate their team members and resulted in better outcomes from the workforce (Kişi,
2019). In this type of leadership styles the team members are filled included and engaged
and contribute their innovative ideas in order to get positive outcomes from their efforts.
This type of leadership is used to encourage the creativity of the workforce and helps the
British Airways to attain the high productivity of their functions.
 Delegative leadership style can be also used by the organisation as it helps the company
to focus on deleting the initiatives between the team members so that they can use their
minds in order to complete the given task which is also used in order to motivate them.
This is the most successful strategy which can be used by the companies so that they can
give the responsibilities to their team members and prefer them to engage in the activities
of the project. This is helpful in order to innovate and develop creativity within the
employees which can be used by the organisation while completing the task into a better
manner. This type of leadership style is beneficial for the company as well as for the
employees as it helps them in developing a positive brand image and to the competitive
market which resulted in profitability of the firm.

Management style
A management style is the action which can be used by manager so that they can work in
an effective manner which helps them to fulfill the objective of organisation. These types of
styles includes various ways which can be adopted by managers with respect to the development
of planning, organising, taking decision, delegating their powers and manage their other team
members and staff. As managers are responsible to manage the team members into an effective
manner so that they can together focuses on success which is is there target to achieve
(Kiwanuka and et. al., 2020). There are several types of management styles which can be
adopted by the British Airways and some of them are discussed below:
 Autocratic management style: in this type of Management styles the managers use to
follow top to down approaches as they get communication from the top level of authority.
In this type of Management styles the managers use to take and manage the decision
making process as they hold all the powers in their hands only. The managers used to
monitor closely the performance of the subordinate and other employees within the
organisation as they are treated as the drones within the company. This is also used in
order to establish the higher level of Trust between the individuals and the employees as
they are also accepting the decisions of the managers.
 Democratic management style: it is another type of management style in which the
managers use to encourage workforce so that they can give their better performance as
the managers use to give a chance to the employees during the decision-making process
but the managers are responsible to take the ultimate decision which is beneficial for the
organisation. In this type of management style communication goes in both ways from
down to top and top to down (Perez-Batres, 2020). This helps the organisation in getting
a diverse opinion skills and ideas of the work force which helps them to take the best
decision within the organisation.
4 recommend a suitable leadership style which can be adopted by the chosen Organisation
in order to achieve their business
The British Airways is recommended to adopt the participatory comment style so that
they can adopt several methods of leading the the team. There are several companies which are
already using the participating management style within the organisation as it helps them to

make decision process which are based upon the feedbacks of their workforce (Reis-Marques,
Lages and Caminati, 2019). These types of leadership styles helps to motivate the workforce
while engaging them into the process of decisions within the organisation whereas the ultimate
decision is lay in the hands of leaders only. This type of leadership style used by the managers in
involving the employees so that they can ensure that they are performing in a better way.
Benefits of adopting the participatory leadership style
 These types of leadership styles help the organisation to raise the voice of their workforce
because the employees play an important role in order to achieve the ultimate objective of
the organisation.
 The employees must be provided the flexibility to work so that they can reach their set
goals into an effective manner. The collaboration helps the company to contribute in a
better manner so that the employees also get a higher moral as well as they used to
improve their communication between the team (Özgüç and Tanrıverdi, 2018). This
helps them to develop a positive working culture.
 When the team members are knowing each others as their contribution in decision
making process this field then that they are more confident about the final outcome
whatever the leaders will take that will be beneficial for them.
5 critically evaluate the corporate social responsibility of the chosen organisation
Corporate social responsibility means international Private business self regulation which
can be used by the organisation in order to contribute the social goals in the nature of charitable
by engaging or supporting the voluntary or other activities which are beneficial for the society.
This is considered as the corporate self regulation which consists from a voluntary decision at the
level of every organisation in order to maintain the society (Somprach, Tang and Popoonsak,
2017). This is at the three levels which includes regional, domestic and international. It is
important for every organisation to passionate about managing the business responsibilities so
that they can support the people at the local level while celebrating the equality, diversity and
inclusion at each level. It is important for every organisation to reduce the aviation and their
mental impact so that they can easily protect the environment.
The British Airways also used to invest sustainable fuels to flying greener, more fuel
efficient aircraft so that it will be easy for organisation to drive a change within the airlines

industry. An organisation has committed in year of 2020 to offset the carbon emission of all the
flights within the United Kingdom so that they can reduce the Global carbon which includes rain,
forest protection and other reforestation programs which are beneficial for the environment. The
impact of covid-19 on the aviation industry as this resulted in cancellation of flights which is a
heavy loss for British Airways and it is important for an organisation to overcome with loss and
for this the companies are under a partnership with comic relief (Srnicek, 2017). As there are
several young generation people in order to get best possible start in their life so that they can
overcome with the impact of covid-19. The company also used to engage tracking climatic
change as while adopting several technologies so that they can protect environment and reduce
the environmental impact.
The British Airways also used to support the workforce to that they can work in this
pandemic situation also. An organisation used to motivate them so that they can easily work in
order to satisfy their livelihood. A company used to support their employees with respect to their
well-being from physical health to mental health this helps them to get financial and social
support from organisation. The company also used to organize regular awareness program so that
their employees can be have a good physical as well as mental health (Wirawan, Tamar and
Bellani, 2019). A company used to develop a department which can be used by work force in
order to need to overcome with any physical or mental problems which are faced by them.