HND Business Unit 01: British Airways Analysis Report

This report provides a comprehensive analysis of British Airways, a multinational airline service provider, examining its business environment through PESTLE and SWOT analyses. The introduction outlines British Airways' global presence and operational scope. The PESTLE analysis evaluates political, economic, social, technological, legal, and environmental factors influencing the airline's decision-making processes. The SWOT analysis assesses British Airways' strengths, weaknesses, opportunities, and threats. The relationship between the PESTLE and SWOT analyses is explored, highlighting how external factors relate to internal strengths and weaknesses. The conclusion summarizes the impact of these factors on the airline's strategic decisions. References from academic sources are included to support the analysis.

Business and business
environment

 INTRODUCTION
 Pestle analysis
 Swot analysis
 Relation between Pestle and Swot
 CONCLUSION
 REFRENCES
Table Of Contents

 British Airways is a multinational airline service provider for people.
 It operates at both national and international level. In is founded in 1953.
 It has approx 198 destinations all over the world.
 This presentation consists of Pestle and Swot analysis of British Airways which
affect the decision making process by mangers for achieving business objectives.
INTRODUCTION

 Pestle analysis is done to analyse the positive and negative impacts which influence
the decision making process of management.
 Pestle stands for Political, economic, social, technological, legal and
environmental.
Pestle analysis

 POLITICAL
 ECONOMIC
 SOCIAL
CONTINUE

 TECHNOLOGICAL
 LEGAL
 ENVIRONMENTAL
CONTINUE

 Swot analysis is done to analyse strength, weaknesses, threats and opportunities.
 Hence, below is Swot analysis of British Airways:
 STRENGTH
 WEAKNESS
 THREATS
 OPPORTUNITIES
Swot analysis

 The positive and negative impacts analysed by pestle analysis can relate with
strength and weakness.
 Like in political factors, to gain competitive advantage against other brands
become strength of British Airways.
Relation between swot and pestle

 This presentation summarised about analysed positive and negative impacts of
British Airways due to external factors like political, economic, social,
technological, legal and environmental.
 These impacts explained the strength and weakness of British Airways. Decision
making process by management authorities is influenced by these analysed
strength and weakness.
CONCLUSION

 Eaton, J., 2017. Globalization and human resource management in the airline
industry. Routledge.
 Endrizalová, E., Novák, M. and Kameníková, I., 2017. Development and trends in
airlines business models. New Trends in Process Control and Production
Management, the Slovak Republic. pp.119-123.
 Hamilton, L. and Webster, P., 2018. The international business environment.
Oxford University Press.
 Harvey, G. and Turnbull, P., 2016. Human resource management and industrial
relations. Air Transport Management: An international perspective. p.307.
REFERENCES