This report provides a comprehensive business analysis of British Airways (BA), examining its strategies for competitive advantage in the airline industry. It explores BA's differentiation strategies, including digitalization, customized services, and various travel classes, in comparison to competitors like Ryanair. The report delves into key functional units such as human resources, finance and accounting, marketing, and operations/logistics/supply chain management, highlighting their roles in achieving operational efficiency and market positioning. It further analyzes BA's technological advancements, including connectivity, biometric technology, virtual reality, and cloud solutions, and assesses its recent performance and financial standing. The report concludes with recommendations for BA to improve marketing, enhance customer loyalty, and adapt to changing market demands to ensure continued success and growth in the next 2-5 years.