British Airways: Internal and External Environment Analysis, BA Course

This report provides an analysis of the internal and external environments of British Airways. It examines the influence of various factors, including political, economic, social, technological, environmental, and legal (PESTLE) factors, on the airline's operations. The analysis also considers internal factors such as organizational culture, finances, and resources. Furthermore, the report discusses the impact of British Airways on the external environment, particularly through its use of technology and its interaction with government policies. The study aims to provide a comprehensive understanding of the factors influencing British Airways' performance and strategic decision-making, offering insights into the airline's operational dynamics and its place within the broader business environment.

INTRODUCTION
The business environment consists of the
external and internal forces and factors
which are beyond the control of the
businesses and influence their functioning.
The internal factors that influences the
functioning of corporations includes
customers, suppliers, competitors and
government.
BRITISH AIRWAYS
INTERNAL AND EXTERNAL ENVIRONMENT
EXTERNAL FACTORS
These comprise of those situations, influences and
circumstances which are not in control of
organization and place a major impact on the
decision making. The PESTLE analysis is being
used to analyze the impact of macro environmental
factors which are narrated below in context to
British Airways-
• Political
• Economic
• Social
• Technological
• Environmental
• Legal
IMPACT OF BUSINESS ON
EXTERNAL ENVIRONMENT
The business environment is mainly
influenced from the working of
organizations and every business must
operate within the macro environment so
that it can analyze its impact. Different
activities of the British Airways which
influences the external environment are
discussed thereunder-
• Technology
• Policies of government
INTERNAL FACTORS
It involves the strength and weakness of the
company which may affect the working of
business so that its targets are
accomplished. Below are some of the
internal factors that may affect the
functioning of British Airways that are on
narrated thereunder
• Organizational culture
• Finances and resources
REFERENCES
• Hamilton, L. and Webster, P., 2018. The
international business environment. Oxford
University Press.
• Niemimaa, M., Järveläinen, J., Heikkilä, M.
and Heikkilä, J., 2019. Business continuity
of business models: Evaluating the resilience
of business models for
contingencies. International Journal of
Information Management, 49, pp.208-216.