British Airways: Organizational Strategy and Competitive Analysis
VerifiedAdded on 2023/01/19
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AI Summary
This report provides a comprehensive analysis of British Airways, examining key challenges in its external environment, including employee turnover, ticket pricing, and operational limitations. It delves into the internal business situation, highlighting the impact of Covid-19 and increasing fuel costs, alongside a SWOT analysis that identifies strengths like its market image and weaknesses such as its UK market dependence. The report explores the competitive environment, discussing the effects of international travel restrictions and the influence of Covid-19. It then applies Porter's Five Forces model to assess competitive intensity, focusing on the threats of new entrants and substitutes. The analysis also includes comparisons with competitors like Uber and Travelodge, and discusses the importance of building brand image, gaining customer trust and loyalty. Finally, the report suggests strategies for the airline to overcome challenges and leverage its strengths, emphasizing the need to address customer security concerns and maintain its competitive advantage through enhanced services and loyalty programs.
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