This report examines British Airways' branding strategy within the competitive long haul market, particularly as it approaches its 100th year of flying. It identifies key competitors such as American Airlines, Air France-KLM, and Emirates, and assesses BA's current branding strategy, which focuses on a premium image, punctuality, high customer service, and a lucrative loyalty scheme. The report proposes innovative branding strategies, including the implementation of advanced technology like free Wi-Fi, promoting budget travel, improving infrastructure for customer comfort, increasing flights to tourist destinations, leveraging British heritage, collaborating with travel companies, and creating online platforms for customer feedback. It also suggests promotional activities, such as ad campaigns on traditional and digital media, to reinforce the brand's new statement: 'YOUR GLOBAL FLYING PARTNER DELIVERING BEST EXPERIENCE AT A LOWER PRICE,' targeting economy passengers with improved services at competitive prices.