Business Essentials: British Airways Market Analysis Report

This report provides a comprehensive analysis of British Airways, focusing on key business essentials within the airline industry. It identifies the major competitive players, including EasyJet and Virgin Atlantic, and applies Porter's Five Forces theory to assess the external environment. The report examines the company's market size and the nature of the market sector, highlighting its strategies for enhancing market share through quality services. Additionally, it addresses the issues faced by British Airways, such as increasing competition, changing consumer preferences, technological developments, and the threat of substitutes. The analysis is supported by relevant references, offering a detailed overview of British Airways' business operations and market dynamics.

BUSINESS ESSENTIALS

Content...
 Introduction
 Business sector
 Major competitive players
 Porter's theory
 Market size
 Nature of market sector
 Issues faced by this company
 References

INTRODUCTION
Business Essential is the element that is necessary for every organisation and
needed to be focused on various sectors as finance management,
employment and capital. When an individual wants to start a business
then there are many factors that are required to consider in their planning.

Business sector
British Airways is the company that is offering their services in
Airline industry. This airline company is based in waterside near
main hub at London Heathrow Airport. This organisation is
founded in March, 1974. It has two subsidiary company i.e. BA
CityFlyer and OpenSkies.

Competitive Players
There are many competitors of this company in market. This
organisation has secured competitive advantage in market among
its rivalry companies. Its competitors are Easy Jet, Titan Airways,
Eastern Airways, Virgin Atlantis and others.

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Porter's theory
It is the theory that is used to analyse external environment where
organisation operates. There are five factors that are considered in
it as-
 Threat of new entrance
 Threat of substitute
 Buyer Power
 Suppliers power
 Intensity of Competitive Rivalry

Market size
The market share of this company is increasing day by day. They
are effective to improve their marketability. This company is
providing their services in various location and destination so
that they can enhance their market share. This organisation has
enhanced their market by providing quality services that can
satisfy the customers.

Nature of market sector
The market share of this company is increasing day by day. They
are effective to improve their marketability. This company is
providing their services in various location and destination so
that they can enhance their market share. This organisation has
enhanced their market by providing quality services that can
satisfy the customers.

Issues faced by this company
There are some issues that are faced by this company in
industry which are related to-
 Increase in competition.
 Change in choice of people.
 Technological development.
 Threat of substitute.

REFERENCES
Mendling, J., Recker, J. and Reijers, H.A., 2010. On the usage of
labels and icons in business process modeling. International
Journal of Information System Modeling and Design
(IJISMD). 1(2). pp.40-58.
Singh, B. J. and Khanduja, D., 2012. Essentials of D-phase to
secure the competitive advantage through Six Sigma.
International Journal of Business Excellence. 5(1-2). pp.35-
51.
Wilson, J., 2014. Essentials of business research: A guide to
doing your research project. Sage.