British Airways: Analysis of Interdependent Business Functions Report

This report provides an executive summary of the business functions within British Airways, the flag carrier airline of the UK. It examines the interdependencies between different departments, including marketing, operations, finance, and human resources. The marketing department's role in promoting business value and reaching target audiences is discussed, along with the operations department's responsibility for consumer schedules and new product development. The finance department's role in resource management and fund allocation is highlighted, alongside the human resources department's management of employees. The report concludes that these functions are interdependent, with marketing depending on HR for talent, operations depending on marketing for demand estimation, and finance allocating funds across all functions to facilitate business operations. The report references several academic sources to support its analysis.

Graduate challenge

Executive summary
British airways in the flag second largest airline in UK on basis of fleet size following EasyJet
headquartered at Waterside, Harmondsworth UK. There will discussion on interdependency of
different function with each other in British airways. The report has discussion of decency on
various department with each other Marketing department have roles promoting the business
value in target audiences whereas operation department is responsible to look into consumer
schedules

Contents
INTRODUCTION...........................................................................................................................4
Business function.............................................................................................................................4
Marketing.....................................................................................................................................4
Operation.....................................................................................................................................4
Finance department......................................................................................................................4
Human resource department........................................................................................................4
Interrelationship...........................................................................................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................5

INTRODUCTION
British airways in the flag carrier airline of UK headquartered at Waterside,
Harmondsworth holding to be second largest airline in UK on basis of fleet size following
EasyJet (Bratton and Gold, 2017). British Airways serves 14 domestic destinations and 217
international destinations in 85 countries, as of April 2020.in this report there will be discussion
on interdependency of different function with each other in British airways
Business function
Marketing
Marketing department is significant for the organizations holding up obligation to
promote business into competitive market. marketing tens to have significant research to identify
market and target customers. In British airways marketing department plays crucial roles
promoting the business value and vision in target audiences delivering the will excellent services
and awareness of benefits of British airways services. It obligation of marketing departments to
reach out customer an investors along with identification of recent trends in completive business
environment.
Operation
This department is responsible for operation process from starting to end of the service
delivered to British airways. The process is properly lined up with several other function of
business such as marketing, finance and human resources (Deepak and Jeyakumar, 2019).
Operation department is responsible to look into consumer schedules along with looking into
new product development and research.
Finance department
This is valuable department of company known for its legal entity and accountability
regarding various resources, acquiring funds and managing of funds. On the other hand, this
department is also responsible for planning of funds expenditure in several aquation and business
expansion. For example, in British airways acquisition and business expansion finance
department will be look into payback period and new present issue of various assets making firm
to take decision. it also helps out in calculation for firm profitability and investment.
Human resource department
Human resource are valuable assets of the company managed by manager of HR
departments. They are accountable managing employee and staff member of British airways.
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This included the process of hiring, recruiting, training and firing of the employees along with
administering the employee’s benefits. For example British airway are several jobs with different
job description , so HR department have responsibility to have selection of appropriate
candidates along with providing them proper training to achieve personal goals and business
standards.
Interrelationship
The business function of British airways are different from each other along with creating
up clear dependency for completion of roles and obligation. Marketing dept is clearly depend for
HR department to provide up with right candidates helping out the firm to achieve business
targets. Whereas HR will look into proper talent acquisition and employee motivation so they
work efficiently and effectively in different business operation (Eco, 2016). Operation
department and marketing, one has clear dependency on each other. Marketing helps operation
as estimate of service demand among customer and relative competitive positioning. Whereas
finance department will have proper allocation of funds to different business function to cope up
with business expenditure as marketing needs funds for business promotion, HR need funds to
recruitment expenditure an operation need to procurement of services.
CONCLUSION
From the above file, it has been concluded as the business functions are different from
each other along with creating up clear dependency for completion of roles and obligation
(Tavana, M. ed., 2017). Marketing department plays crucial roles promoting the business value
and vision in target audiences whereas operation department is responsible to look into consumer
schedules
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REFERENCES
Books and Journals
Bratton, J. and Gold, J., 2017. Human resource management: theory and practice. Palgrave.
Deepak, R.K.A. and Jeyakumar, S., 2019. Marketing management. Educreation Publishing.
Eco, B., 2016. Department of Accounting, Finance and Economics (Doctoral dissertation,
GRIFFITH UNIVERSITY).
Tavana, M. ed., 2017. Enterprise Information Systems and the Digitalization of Business
Functions. IGI Global.
Online
Coordination between different department.2018. [online]. Available through
< https://www.hospitality-school.com/coordination-hotel-front-office-other-departments/>
What Are the Functions of Organizational Structure.2018. [online]. Available
throughhttps://bizfluent.com/list-6532419-functions-organizational-structure-.html
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