British Airways Swipe Card Debacle: A Case Study Analysis

This report presents an analysis of the British Airways Swipe Card Debacle, a case study focusing on the implementation of a new time-tracking system. The report begins by outlining the need for change within the organization, emphasizing the importance of adapting to gain competitive advantages, increase revenue, and improve operational efficiency. It then delves into the specific problems encountered during the implementation of the swipe card system, including resistance from employees and the challenges of integrating new technologies within the existing organizational culture. The report also explores the underlying causes of these problems, such as employee skepticism and the limitations of the manual systems previously used. Furthermore, the report concludes by highlighting the significance of change management, the role of organizational culture in the success of technological innovations, and the overall benefits of the new system in terms of improved payroll accuracy and enhanced employee satisfaction. Finally, it underscores the importance of technology in boosting company productivity and achieving sustainable competitive advantages in the market.

PROJECT

TABLE OF CONTENTS
■ INTRODUCTION
■ MAIN BODY
■ Problems- the need for change
■ Causes of the problems.
■ CONCLUSION
■ REFERENCES

INTRODUCTION
■ Change is perhaps the most avoided part in the society and business environment.
■ Changes are very important to gain the competitive advantages, increase revenue and
profitability of the company.
■ This present presentation will consider the case study of British Airways Swipe Card
Debacle.
■ Presentation will include identify the need for change and will discuss the problems faced
by company in implementation of change.

Problems- the need for change
■ Changes are vital for organisation in any of the areas in the business.
■ British Airways has introduced a system called Swipe Card Debacle that record the log in and
log out time of staff members.
■ This is electronic machines which have great benefits to the company as well as it has also
become a need of the change within organisation.
■ There are lots of reasons associated with the this electronic sensors as the identification
provided by this machines is highly faithful. It has better access to the employees presence.

CONTINUED…..
■ Further, the operations of British Airways is very giant which sometimes create complexity for human resource
management in crediting the salaries of employees, so it is very important for BA to change the system and
make the system and process easy and effective.
■ There are lots of benefits that let company to bring change in the system as it also monitors remote employees.
■ In addition to this, this Swipe Card Debacle also improves the job satisfaction of employees as management can
identify the extra time devoted to the company and recognised there work.
■ Organisation development is also one of the reason for need to change as this technological innovation has also
raise the productivity of the company.

Causes of the problems.
■ The culture of organisation is one of the biggest reason that has causes of the problems in implementing changes within
business operation's. The unethical behaviour of employees is one of causes of the problems that make organisation think for
implementation of Swipe Card Debacle.
■ Lack of conviction by employees that this system is finally good for the company. Employees are not ready to accept the
change because employees used to renders on the traditional methods.
■ Further, the manual system is highly questionable as compare to biometric system within organisation. Manual system are not
reliable and accurate because it is handle by the human beings that have possibility to commit mistakes.
■ British Airways is constantly facing issues during the crediting of salary. They are extremely facing the issue of inaccuracy in
payroll system of the company.

CONCLUSION
■ From the above report, it has been concluded that changes are very important for
organisation in business environment to gain competitive advantages.
■ Changes are vital for achieving competitive advantages in the market. Organisation culture
plays a vital role in making the changes successful.
■ Presentation has concluded that technology is very essential for organisation to raise the
productivity of the company.
■ Change management system is essentially needed for supporting change.

REFERENCES
■ Lientz, B. and Rea, K., 2016. Breakthrough technology project management. Routledge.
■ Noe, R.A and et.al., 2017. Human resource management: Gaining a competitive
advantage. New York, NY: McGraw-Hill Education.
■ Ølnes, S., Ubacht, J. and Janssen, M., 2017. Blockchain in government: Benefits and
implications of distributed ledger technology for information sharing.