This report examines the significant impact of the Covid-19 pandemic on British Airways, analyzing the financial losses, job cuts, and operational challenges faced by the airline. The analysis includes a PESTEL framework, evaluating the political, economic, social, technological, legal, and environmental factors influencing British Airways' performance. The report highlights issues related to flight resumptions, passenger decline, and the need for improved customer service to recover from financial setbacks. It explores how the airline can adapt to changing regulations, address social distancing concerns, and leverage technological advancements to enhance its operations and maintain customer satisfaction. The study emphasizes the importance of environmental sustainability and legal compliance for the long-term success of British Airways in the post-pandemic landscape. The report concludes by assessing the impact of travel bans, economic instability, and changing customer behaviors on the airline's overall market value and proposes strategies to mitigate the negative impacts and improve financial outcomes.
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