Academic Skills Report: COVID-19 Impact on British Airways Analysis

This report investigates the impact of the COVID-19 pandemic on British Airways, focusing on the challenges faced and the strategies implemented. The report begins with an introduction to academic skills and the aims and objectives of the research, followed by a detailed explanation of the research methodology, including the use of interpretivism philosophy, inductive research approach, and both qualitative and quantitative techniques. Primary data was collected through questionnaires, and secondary data was gathered from various sources. The study also addresses sampling techniques, research instruments, ethical considerations, and limitations. Data analysis, including the use of MS Excel for graphical representation, is presented, followed by the findings from the questionnaires, and the interpretation of the collected data. The report concludes with an analysis of the impact of COVID-19 on the company's operations.