British Airways: Digital Marketing Strategies and Consumer Decisions

This presentation explores British Airways' digital marketing strategies within the tourism industry, focusing on consumer decision-making processes and the application of relevant marketing theories. It delves into the five key sections influencing customer decisions and utilizes SWOT analysis to assess the positive and negative dimensions of social media marketing in tourism. The presentation also highlights future trends in consumer behavior, noting the increasing engagement with digital platforms in the UK and the growing viability of digital marketing in the tourism sector. Furthermore, it includes a team task slide outlining the contributions of each team member in areas such as data collection, analysis, and the evaluation and application of digital marketing theories. The presentation concludes with a list of references used for research and analysis.

BRITISH AIRWAYS

Table of content
INTRODUCTION
MARKETING THEORIES
CONSUMER DECISION-MAKING PROCESS
SWOT ANALYSIS
FUTURE TRENDS
TEAM TASK SLIDE
REFERENCES

INTRODUCTION
 With the progress of time social media has expanded its roots when it comes
to marketing of the business.
 It has poured on severe impacts on the Tourism industry and made it grown.

CONSUMER DECISION-MAKING PROCESS
 This theory is vastly discussing the way consumers or customers make decisions
pertaining to make buy or availing certain services.
 There are mainly five sections which are paid attention when it comes to customer
decision-making.

SWOT ANALYSIS
 This marketing theory is quite helpful for the organizations in order to assess both
positive and negative dimensions.
 Specifically, in tourism sector social media marketing is being used to the fullest extend
and it becomes simpler to apply SWOT analysis in order to get deeper insights.

FUTURE TRENDS
 The trends of consumer behaviour are getting changed with a radical rate and in
drastic manner.
 As it was seen that in UK around 45 million people are using social media platform,
and around 65 million are using internet.
 Social media use statistics 2020, has shown that around 66% are now engaged to the
digital world and many of new are joining this stream.

CONTINUED…
 The customer trends are looking in favour of digital marketing and it can be reflected
that the need of digital marketing is quite higher.
 The trends of Tourism industry are also looking much viable around 2.6 million people
visited UK in 2019 it was more than 2018.

TEAM TASK SLIDE
Team members Performed Task
Member 1 Collecting sources for primary research of the
take realm.
Member 2 Arranging the data systematically.
Member 3 Data analysis.
Member 4 Different theories evaluation.
Member 5 Application of the theories of Digital marketing.

REFERENCES
 Bala, M. and Verma, D., 2018. A critical review of digital marketing. M. Bala, D. Verma (2018). A
Critical Review of Digital Marketing. International Journal of Management, IT & Engineering.
8(10). pp.321-339.
 Ketter, E. and Avraham, E., 2021. # StayHome today so we can# TravelTomorrow: tourism
destinations’ digital marketing strategies during the Covid-19 pandemic. Journal of Travel & Tourism
Marketing. 38(8). pp.819-832.
 Masouras, A. and Papademetriou, C., 2018. Digital consumer behaviour in Cyprus: from uses and
gratifications theory to 4c’s online shopping approach.
 Matosas-López, L., 2021. The Management of Digital Marketing Strategies in Social Network
Services: A Comparison between American and European Organizations. Journal of Open
Innovation: Technology, Market, and Complexity. 7(1). p.65.