Analyzing Corporate Strategy for Reducing Employee Turnover at BA

This report examines the issue of high employee turnover at British Airways and analyzes how effective corporate strategies can mitigate this problem. The research begins by outlining the research aim, objectives, and questions, followed by an overview of British Airways' background and the significance of the issue. The report explores the concept of corporate strategy, its importance in reducing employee turnover, and potential strategies for British Airways. The literature review covers corporate strategy definitions and the significance of strategies for reducing employee turnover. The research methodology section details the use of primary and secondary data collection methods, including questionnaires and secondary sources like books and articles, along with the use of a Gantt chart for project management. The report concludes with a comprehensive list of references. This report offers valuable insights into employee retention strategies within the context of a major airline company and provides practical recommendations for improvement.

Corporate Social
Responsibility

TITLE
“To analyse the ways by which effective corporate strategy can help to reduce the issue
of high employee turnover”. A study on British Airways.
Research Overview
Corporate strategy introduces as a whole direction and as well as scope also within an
organisation. It is an effective way in which various operations of an organisation work together
to attain particular gaols and objectives. For this research, British Airways is chosen hospitality
industry that faced issue of high employee turnover. In order to overcome this issue, effective
corporate strategy plays an important role (Chang, 2016). As it will helps an organisation to hire
talented employees and provide better training to the.
Background of Company
British Airways is the flag carrier airline industry in the United Kingdom. It was founded
by Alex Cruz, Steohen William in 1974. High employee turnover is biggest issue which have
been faced by British Airways. This issue unfavourably effect on business performance and
profitability of company.
Research aim
Main intention for doing this research is “To analyse the ways by which effective
corporate strategy can help to reduce the issue of high employee turnover”. A study on British
Airways.
Research objectives
 To develop basic understanding regarding the phenomena of corporate strategy.
 To analysis importance of effective corporate strategy in diminution of high turnover of
employee within British Airways.
 To determine ways through which British Airways can reduce issue of high employee
turnover.
Research questions
 What are the phenomena of corporate strategy.
 What are the significance of effective corporate strategy in diminution of high turnover of
employee within British Airways.
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 What are the ways through which British Airways can reduce issue of high employee
turnover.
Importance of issue
Corporate strategy helps an organisation in allocation of its resources, establish
expectations, improve competitive position, retain employees etc. These are effective and
essential ways for an enterprise to retain workers for long time as well as accomplish better
results. Along with this, better relation with employees will helps British Airways in
improvement of its growth and performance at marketplace. A high turnover rate can output in
low worker moral. This may base from overworked workers who have had maximised workloads
as well as duties due to a lack of trained workforce. Employee retention is important and
significance for company to improve their performance easily (Hickman and Silva, 2018).
CHAPTER 2: LITERATURE REVIEW
Idea of corporate strategy.
As per the opinion of Vicki A. Benge, 2017, stated that corporate strategy is a plan of
company which used to choose and develop specific competitive market while improving in
business units. This includes two kind of strategies that are diversification and vertical
integration. Diversification means enlargement in the market area or oncoming into new
industries. Whereas, integration refers to when a company expands in previously covered areas
which are covered by the suppliers. Corporate strategies considered failures which helps in
leading future growth and success of British Airways. It is a clear direction for achieving the
long term objectives for business success.
The significance of effective corporate strategy in diminution of high turnover of employee
within British Airways.
According to the Seb Atkinson, staff considered as a critical element to the growth of
company. Excessive staff turnover can leads in extra costs for hiring new employees so British
Airways needs to formulate effective strategies for reducing the high employees turnover. Staff
turnover results in extra burden on team members because it creates shortage. Designing
appropriate strategies helps in increasing the morale, hiring skilled employees, incentive scheme
to retain existing staff's etc. Employee satisfaction is essential for improving the productivity,
profits as well as reducing the employees turnover rate.
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The ways through which British Airways can reduce issue of high employee turnover.
According to Motley Fool, 2019, there are different ways with the help of which
improvements could be made in the issues faced by companies in retaining their employees for a
long period of time. The solutions are related to providing the employees with incentives,
understanding their needs and preferences, continuous evaluation of the rules and regulations and
policies of the company. With the help of these factors, it will be possible to make improvements
in the overall condition of the company and the issue related to high employee turnover could
resolved.
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CHAPTER 3: RESEARCH METHODOLOGY
There are two methods which are used for collecting the accurate and reliable
informations related to formulating effective strategies to reduce employee turnover rates. These
data collection methods are primary and secondary that will be used by the researchers for study.
Primary method of data collection:
For collecting primary data's questionnaire is considered as a most useful method to
formulate effective strategies which helps to reduce the employees turnover issues. This is
considered as an important technique of data collection that are used by researchers to facilitates
reliable and accurate informations related to the particular topic. For gathering valid information
50 respondents will be selected (Johnson, 2016).
Secondary method of data collection:
Secondary research is done by using the secondary sources of data collection that are
published in books, articles, magazines etc. This helps investigators in collecting the detailed and
depth informations to formulate appropriate strategies for reducing the employees turnover
(Keyes, 2016).
Gantt Chart
It is a effective tool which facilitates the pictorial discussion about research activities for
completing research on time. There are horizontal and vertical lines with the help of which
researchers are able to allotted activities and time in a clear manner (Lloret, 2016). The activities
chart are shown below:
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REFERENCES
Books and Journals
Chang, J. F., 2016. Business process management systems: strategy and implementation.
Auerbach Publications.
Hickman, C. R. and Silva, M. A., 2018. Creating excellence: Managing corporate culture,
strategy, and change in the new age. Routledge.
Johnson, G., 2016. Exploring strategy: text and cases. Pearson Education.
Keyes, J., 2016. Implementing the IT balanced scorecard: Aligning IT with corporate strategy.
Auerbach Publications.
Lloret, A., 2016. Modeling corporate sustainability strategy. Journal of Business Research.
69(2). pp.418-425.
Online
Vicki A. Benge. 2017. Definition of Corporate Strategy. [Online]. Available
through:<https://bizfluent.com/info-7746270-definition-corporate-strategy.html>.
SEB ATKINSON . 2015. Reducing staff turnover is critical for the success of your organization.
[Online]. Available through:<https://www.poppulo.com/blog/why-reducing-staff-
turnover-is-critical-for-the-success-of-your-organization/>.
Motley Fool. 2019. Ways to reduce employee turnover. [Online]. Available
through:<https://www.poppulo.com/blog/why-reducing-staff-turnover-is-critical-for-
the-success-of-your-organization/>.
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