Business Project: Global Expansion of British Airways
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Desklib provides past papers and solved assignments for students. This report analyzes British Airways' global expansion.

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Analysis of results of primary research
• Round of Questionnaires was conducted with
100 responders
• Individual responses were noted
• Responses and opinions were analysed
• Round of Questionnaires was conducted with
100 responders
• Individual responses were noted
• Responses and opinions were analysed

What kind of effect will there be on the business of
British Airways if they expand their business
globally?
• Positive Impact ☐
• Negative Impact ☐
• Not Sure ☐
Positive Impact 65
Negative Impact 30
Not Sure 5
Positive Impact
Negative Impact
Not Sure
0 10 20 30 40 50 60 70
British Airways if they expand their business
globally?
• Positive Impact ☐
• Negative Impact ☐
• Not Sure ☐
Positive Impact 65
Negative Impact 30
Not Sure 5
Positive Impact
Negative Impact
Not Sure
0 10 20 30 40 50 60 70
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Will the globalization affect the quality of service they
provide to their previous customers?
• Yes ☐
• No ☐
Yes 25
No 75
Yes
No
provide to their previous customers?
• Yes ☐
• No ☐
Yes 25
No 75
Yes
No
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What kind of impact will it have on the
profitability of the British Airways if they
set up their airlines in countries like India
and China?
• Highly Profitable ☐
• Less Profitable ☐
Highly profitable 80
Less Profitable 20
Highly profitable
Less Profitable
0 10 20 30 40 50 60 70 80
profitability of the British Airways if they
set up their airlines in countries like India
and China?
• Highly Profitable ☐
• Less Profitable ☐
Highly profitable 80
Less Profitable 20
Highly profitable
Less Profitable
0 10 20 30 40 50 60 70 80

What are the areas that the British Airways have to consider in
India and China?
• Low-Cost Service ☐
• High Customer Satisfaction ☐
• Online Booking Facility ☐
• Others (Please Specify) ☐
Low-Cost Service 20
High Customer Satisfaction 35
Online Booking Facility 35
Others 10
Low Cost Service
High Customer Satisfaction
Online Booking Facility
Others
India and China?
• Low-Cost Service ☐
• High Customer Satisfaction ☐
• Online Booking Facility ☐
• Others (Please Specify) ☐
Low-Cost Service 20
High Customer Satisfaction 35
Online Booking Facility 35
Others 10
Low Cost Service
High Customer Satisfaction
Online Booking Facility
Others
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According to you, what are the key advantages of Joint Ventures
for British Airways?
• Low-risk factor ☐
• Lease from rules and regulations ☐
• Less risk of loss ☐
• Others (Please Specify) ☐
Low-risk factor 25
Lease from rules and regulations 35
Less risk of loss 25
Others 15
Low risk factor
Lease from rules and
regulations
Less risk of loss
Others
for British Airways?
• Low-risk factor ☐
• Lease from rules and regulations ☐
• Less risk of loss ☐
• Others (Please Specify) ☐
Low-risk factor 25
Lease from rules and regulations 35
Less risk of loss 25
Others 15
Low risk factor
Lease from rules and
regulations
Less risk of loss
Others
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How often do you travel in British Airlines?
• Very Often ☐
• Often ☐
• Never ☐
Very often 60
Often 35
Never 5
Very often
Often
Never
0 10 20 30 40 50 60
• Very Often ☐
• Often ☐
• Never ☐
Very often 60
Often 35
Never 5
Very often
Often
Never
0 10 20 30 40 50 60

Do you recommend British Airways?
• Yes ☐
• No ☐
Yes 85
No 15
85%
15%
Yes
No
• Yes ☐
• No ☐
Yes 85
No 15
85%
15%
Yes
No
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How much do you rate services of British Airways?
• Good ☐
• Average ☐
• Poor ☐
Good 68
Average 22
Poor 10
Good
Average
Poor
0 10 20 30 40 50 60 70
• Good ☐
• Average ☐
• Poor ☐
Good 68
Average 22
Poor 10
Good
Average
Poor
0 10 20 30 40 50 60 70
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Are you satisfied with the British Airways fares policy?
• Yes ☐
• No ☐
Yes 70
No 30
Yes
No
• Yes ☐
• No ☐
Yes 70
No 30
Yes
No

Is British Airlines concerned for Customer service rather than their
profit?
• Yes ☐
• No ☐
• Not Sure ☐
Yes 55
No 30
Not sure 15
Yes
No
Not sure
0 10 20 30 40 50 60
profit?
• Yes ☐
• No ☐
• Not Sure ☐
Yes 55
No 30
Not sure 15
Yes
No
Not sure
0 10 20 30 40 50 60
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