Business Project: Global Expansion of British Airways

Verified

Added on  2025/04/18

|12
|361
|500
AI Summary
Desklib provides past papers and solved assignments for students. This report analyzes British Airways' global expansion.
Document Page
Managing a Successful
Business Project
tabler-icon-diamond-filled.svg

Paraphrase This Document

Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser
Document Page
Analysis of results of primary research
Round of Questionnaires was conducted with
100 responders
Individual responses were noted
Responses and opinions were analysed
Document Page
What kind of effect will there be on the business of
British Airways if they expand their business
globally?
Positive Impact
Negative Impact
Not Sure
Positive Impact 65
Negative Impact 30
Not Sure 5
Positive Impact
Negative Impact
Not Sure
0 10 20 30 40 50 60 70
Document Page
Will the globalization affect the quality of service they
provide to their previous customers?
Yes
No
Yes 25
No 75
Yes
No
tabler-icon-diamond-filled.svg

Paraphrase This Document

Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser
Document Page
What kind of impact will it have on the
profitability of the British Airways if they
set up their airlines in countries like India
and China?
Highly Profitable
Less Profitable
Highly profitable 80
Less Profitable 20
Highly profitable
Less Profitable
0 10 20 30 40 50 60 70 80
Document Page
What are the areas that the British Airways have to consider in
India and China?
Low-Cost Service
High Customer Satisfaction
Online Booking Facility
Others (Please Specify)
Low-Cost Service 20
High Customer Satisfaction 35
Online Booking Facility 35
Others 10
Low Cost Service
High Customer Satisfaction
Online Booking Facility
Others
Document Page
According to you, what are the key advantages of Joint Ventures
for British Airways?
Low-risk factor
Lease from rules and regulations
Less risk of loss
Others (Please Specify)
Low-risk factor 25
Lease from rules and regulations 35
Less risk of loss 25
Others 15
Low risk factor
Lease from rules and
regulations
Less risk of loss
Others
tabler-icon-diamond-filled.svg

Paraphrase This Document

Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser
Document Page
How often do you travel in British Airlines?
Very Often
Often
Never
Very often 60
Often 35
Never 5
Very often
Often
Never
0 10 20 30 40 50 60
Document Page
Do you recommend British Airways?
Yes
No
Yes 85
No 15
85%
15%
Yes
No
Document Page
How much do you rate services of British Airways?
Good
Average
Poor
Good 68
Average 22
Poor 10
Good
Average
Poor
0 10 20 30 40 50 60 70
tabler-icon-diamond-filled.svg

Paraphrase This Document

Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser
Document Page
Are you satisfied with the British Airways fares policy?
Yes
No
Yes 70
No 30
Yes
No
Document Page
Is British Airlines concerned for Customer service rather than their
profit?
Yes
No
Not Sure
Yes 55
No 30
Not sure 15
Yes
No
Not sure
0 10 20 30 40 50 60
chevron_up_icon
1 out of 12
circle_padding
hide_on_mobile
zoom_out_icon
[object Object]