Impact of Globalization on British Airways: A Business Project

Desklib provides past papers and solved assignments for students. This project analyzes the impact of globalization on British Airways.

Managing a Successful Business Project
“Impact of Globalisation on British Airways”
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Executive Summary
Globalisation has become one of the most influential aspects of companies operating in the
modern era. The project has been developed in order to understand the impact of
globalisation on the functioning of British Airways. This will help the company to deal with
the difference issues and challenges that they have faced in the process of business
operations. Besides this, the project has been done by gathering primary and secondary data
and information. This has helped the completion of the research in a detailed manner.
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Table of Contents
LO1............................................................................................................................................4
Introduction............................................................................................................................4
P1 Devise project aim and objectives for a chosen scenario.................................................4
P2 Produce a Project management plan that covers aspects of cost, scope, time, quality,
communication, risk and resources........................................................................................4
P3 Produce a work breakdown structure and Gantt chart to provide timeframes and stages
for completion........................................................................................................................8
Summary..............................................................................................................................10
LO2..........................................................................................................................................11
P4 Carry out small-scale research by applying qualitative and quantitative research
methods appropriate for meeting project aims and objectives.............................................11
LO3..........................................................................................................................................15
P5 Analyse research and data using appropriate tools and techniques................................15
P6 Communicate appropriate recommendations as a result of research and data analysis to
draw valid and meaningful conclusions...............................................................................23
LO4..........................................................................................................................................26
P7 Reflect on the value of undertaking the research to meet the stated objectives and own
learning and performance.....................................................................................................26
Reference List..........................................................................................................................27
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LO1
Introduction
Globalisation is one of the most important phenomenon that have an impact on companies in
a positive or in a negative manner. Companies in most cases aspire to take their business on a
global platform. This research has been done in order to understand the impact of
globalisation of the business of British Airways. This is one of the leading airline service
providers operating in the United Kingdom. The research outlines the ways and means by
which the company looks to expand globally and conducts their business in a smooth manner.
P1 Devise project aim and objectives for a chosen scenario
Project Aim:
The aim of the project is to analyse the impact of globalisation on British Airways.
Objectives:
The main objectives of the project have been outlines below:
 To assess the ways in which globalisation affects the business of British Airways
 To ensure that the company is able to increase their generation of profit in the global
market
 To expand the foreign direct investment of British Airways
P2 Produce a Project management plan that covers aspects of cost, scope, time, quality,
communication, risk and resources
Cost Specification
Project activities Time period Required costs
per hour (£)
Overall sum
(£)
Relevant and accurate primary
data collection
72 hours 4 288
Primary Data Analysis 48 Hours 10 480
Finalisation of Project 24 Hours 8 192
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Identifying the risk in the
project with suitable solutions
96 Hours 3 288
Final Business Drafting 48 Hours 3 144
Total cost = 1392
Table 1: Cost Specification
(Source: created by the learner)
Scope
It is important to identify the project scope in order to plan all the different segments of the
project for proper documentation and determination of certain aspects and tasks that have
been performed in the course of the project. The included and excluded scopes of the project
have been outlines below:
Included Scope: The researcher mainly focuses on gathering positive information and data
about British Airways in an ethical manner. This helps them to analyse the positive and
negative impact of globalisation on the functioning of the organisation.
Excluded Scope: It allows the researcher to understand the negativity of the information that
has been gathered such as things related to the business function of British Airways
Management of Quality
It is necessary for the researcher to gather all the relevant data and information about the
topic of the research. However, maintaining the research quality is necessary for ensuring that
the project aims and objectives can be met easily. It is important to select the right set of
methodology to make sure that all the gathered information can be implemented in the
development of the research in an authentic manner.
Communication Plan
What Who When Why How
Collecting
precise data
and
Non-probability
sampling will
be used to
It will be
collected right
after the project
This is done for
gathering
relevant and
Survey process
will be used to
know about the
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information
from 50
customers of
British Airways
select the
employees of
British
Airways.
management
plan has been
developed.
authentic data
about the topic
of the research.
perception of the
customers.
Gathering
authentic data
from 2
managers of
British Airways
Two of the
senior
managers of
British Airways
will be selected
to complete the
research.
It will be done
after the survey
process has been
accomplished.
It should be done
to know about
certain issues
and challenges
faced by the
company.
The managers
will be
interviewed for
gaining their
opinion.
Detailed
analysis of the
data and
information
that has been
gathered
The project
team members
will assist the
manager to
accomplish the
activities of the
project.
After gathering
information from
primary and
secondary
method, it will
be done.
It will be used to
analyse the
gathered primary
data.
Quantitative as
well as
qualitative
method will be
used to analyse
the data that is
collected.
Business
project
finalisation
The manager
and the team
members will
work in
collaboration to
finalise the
project.
It will be
accomplished
prior to the
project
completion.
This will help to
ensure that all
the project aim
and objectives
are being met in
the right manner.
It will allow to
draft the effects
of globalisation
on the
organisation.
Table 2: Communication Plan
(Source: Created by the learner)
Risk Register
Serial Potential Risk Nature of Level of Impact on Ways to eradicate
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Numbe
r
Identification Risk impact business
project
the project risks
1 Gathering
unnecessary
and vague data
High High It will create
hindrance in
the process of
meeting with
the aim and
objectives.
Training the
project team
members to gather
adequate and
relevant data will
allow the risk to be
mitigated
successfully.
2 Communicatio
n gap
High High It will create
hindrance in
the
development
of the project
in an authentic
manner.
Develop a proper
communication
plan to ensure
effective
communication
amongst the team
members and the
managers.
3 Analysing the
data in a wrong
manner
High High The project
outcomes will
not be
appropriately
aligned with
the objectives
and aim.
The manager has
to take initiative to
provide training to
the team members
so that the analysis
is done properly.
4 Financial
Crisis
Medium Medium It will delay
the project
completion.
Proper budget
allocation is
needed to meet
with the business
requirements.
Table 3: Risk Register
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(Source: created by the learner)
P3 Produce a work breakdown structure and Gantt chart to provide timeframes and
stages for completion
Work Breakdown Structure
Activity
Start
Date Duration End Date
Topic Selection 18-03-19 10 28-03-19
Project Aim Development 18-03-19 3 21-03-19
Project Objectives Development 21-03-19 4 25-03-19
Scope Identification 25-03-19 3 28-03-19
Methodology Selection 28-03-19 12 09-04-19
Primary Data Collection 09-04-19 15 24-04-19
Interview and Survey Questions Development 09-04-19 4 13-04-19
Survey with selected respondents 13-04-19 8 21-04-19
Interview with senior manager 21-04-19 3 24-04-19
Collected Data Analysis 24-04-19 7 01-05-19
Survey Data Analysis 24-04-19 4 28-04-19
Interview Data Analysis 28-04-19 3 01-05-19
Project Conclusion and Recommendations 01-05-19 3 04-05-19
Revision of the final draft 04-05-19 2 06-05-19
Recommendations Development 06-05-19 1 07-05-19
Project Submission 07-05-19 1 08-05-19
Table 4: Work Breakdown Structure
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(Source: created by learner)
Topic Selection
Project Aim Development
Project Objectives Development
Scope Identification
Methodology Selection
Primary Data Collection
Interview and Survey Questions Development
Survey with selected respondents
Interview with senior manager
Collected Data Analysis
Survey Data Analysis
Interview Data Analysis
Project Conclusion and Recommendations
Revision of the final draft
Recommendations Development
Project Submission
3/18 3/28 4/7 4/17 4/27 5/7 5/17
Figure 1: Gantt chart
(Source: created by learner)
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Summary
This section of research identifies the risk associated in the process of project development. It
will allow the project manager to know about the challenges in the process and they will take
the necessary steps to eradicate the issues. Besides this, the cost specification required for the
research has been identified in the above section.
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LO2
P4 Carry out small-scale research by applying qualitative and quantitative research
methods appropriate for meeting project aims and objectives
Introduction
This is an important section of the research project. It required gathering relevant journals
and articles related to the topic of the research. With the help of the gathered information,
researcher is able to meet with the project requirements in an authentic manner. It allows the
successful completion of the research.
Impact of Globalisation on companies
In the words of Cincera and Ravet (2014), it can be stated that globalisation has an immense
impact on the development of the business of companies. With the growth of globalisation,
there is an increase in the level of competition that is faced by companies. As a result, most of
the companies have to look to enhance the quality of their products and services so that they
are able to cope with the level of competition in the market. Apart from this, there is
technological advancements in the workplace of companies. The employees and staffs should
be given proper training in order to ensure that they are making use of the advanced
technologies in the workplace (Yu et al., 2014). The impact of globalisation can be seen in
the way it has increased opportunities in the market. This provides enough scope for the
companies to expand their business in the international market. It helps the companies to
attract the attention of the customers in the market and increases the process of business
development.
With the influence of globalisation in the workplace of companies, they are able to increase
collaborative functioning of the different departments. This will enhance their methods to
achieve the business objectives in the market of operations. As a result, companies are able to
make use of foreign direct investments in the market and enhance their functioning in the
market (Lund and Manyika, 2016). Due to foreign direct investments, the companies
operating at the global level is able to maximise their sales and meet with the market
requirements.
Globalisation: A means to increase profitability and productivity
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Well, one cannot overlook to impact of globalisation on the increased profitability and
productivity of organisations. Due to the increased implementation of globalisation in the
workplace, the employees have to perform to the best of their abilities so that they are able to
meet with the requirements of the organisation. As opined by Hoffmann and Kumar (2013),
globalisation increases the organisational efficiency of the workplace and employees become
capable of completing the tasks that has been allocated to them. The management of the
organisation has to take the initiative of training the employees in an authentic manner so that
it becomes easier for them to meet with the organisational requirements. The productivity can
be considered to increase if they are gaining a competitive edge in the market of operation
(Baud and Durand, 2012).
The impact is most likely to be positive if the company is able to increase their generation of
profit in the market of operation. This can be done by meeting with the satisfaction level of
the customers. As a result, they will be able to earn profit and make use of the accumulated
funds in order to develop the functioning of the different departments within the premises of
the organisation. It is quite evident that globalisation has a major impact on the increase in
global economy (Mowforth and Munt, 2015). However, there are times when the impact of
globalisation turns out to be negative. The negative impacts of globalisation might include
cultural difference amongst the employees and communication gap. These factors lead to the
decrease in the organisational productivity of the workplace.
Theories of Globalisation
In order to analyse the impact of globalisation in an accurate manner, certain theories related
to globalisation has been used in the course of the project. Some of the theories that have
been used are Theory of Constructivism and Theory of Postmodernism. According to the
Theory of Constructivism, globalisation is the outcome of the way individuals have
constructed their mental ideology of society and other aspects of the society. Individuals have
certain sense of consciousness and dynamics that has resulted in the growth of globalisation
in the modern era. As a result, companies have become more prone to run their business
globally in the market. With the help of this, idea of globalisation came into existence and it
had immense impacts on the companies operating in the market.
In the opinion of Cooper and Ezzamel (2013), the Theory of post modernism is a result of the
ideas, knowledge and norms of individuals existing in the society. With the help of this
theory, individuals are able to understand the society with the help of knowledge and power.
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