Evaluating Talent Acquisition and Retention at British Airways

This report provides an overview of talent acquisition and retention strategies within British Airways. It examines the challenges faced by the airline industry, particularly those impacting employee turnover. The report delves into the factors crucial for a revenue manager's role, including relationship management and analytical skills, and evaluates the different stages of the HR life cycle within British Airways. A performance management plan for a revenue manager is presented, outlining improvement objectives, success criteria, and required support. The report concludes with recommendations for British Airways to improve talent retention, including effective HR life cycle planning, competitive salary appraisals, and specialist support for documentation. The report highlights the importance of these strategies for building a more powerful workforce and improving overall organizational performance.

The Travel and Tourism
Business Toolkit

Content Covered
Introduction
Overview of issue
Factors related to specific job of revenue manager
Stages of HR Life Cycle
Performance Management Plan
Recommendation and Conclusion

Introduction
Talent acquisition is the process of searching and adapting humans that are helpful in achieving
organisational goals. It is responsibility of human resource department of any organisation to hire
talented candidates which will help in attaining organisational tasks and goals in specific time. Talent
retention is defined as ability of organisation to retain talented employees. In this report factors of talent
acquisition and retention are explained for an airlines company naming British Airways. This PPT
explains evaluation of HR life cycle and the importance of HR manager in retaining talent applied to
revenue manager of British Airways. In later part of report performance management plan for a revenue
manger is explained.

Overview of issues
• Airline industry is very broad in size which contains huge number of workforce who works for them.
With the increasing size of the industry, companies belonging to it are facing variety of issues that
impacts negatively on employee turnover ratio. In context to British Airways, it has been analysed
that the company is facing some issues related to retaining staff, different stages of HR life cycle etc.
which impacts negatively upon the talent acquisition and retention within British Airway.

Factors to a specific job of revenue manager at
BA
• A revenue manager has many connections that need to be mentioned from all airways departments.
They have ability to generate relationships with their partners. Relationship management factor of
job at British airways always want to build relationship with their employees and manage their work
accordingly. Through this concept revenue manager plays a vital role in an organization that makes
new relation and achieve targeted goals and objectives.
• Analytical Skills
• Leadership Skills

Stages of HR Life Cycle
• British airways is huge organisation of the world, they use to provide their services in all the parts of
world. For retention of employees, Talent Acquisition & Planning Manager within HR and Legal
department of British Airways, have to study the HR life cycle, that how can they retain their
employees using it.
• Recruitment
• Selection
• Orientation and boarding

Continue…..
• Performance management
• Succession planning
• Entry and exit

Performance Management Plan
• Performance management plan is also known as performance action plan. It is used by organisations
for identifying the roles and responsibilities of a particular job role and then make comparison with
the performance of an employee which is placed on that job. This all can help an organisation to get
knowledge about the areas where they need to provide training and development sessions.

Job Title : Revenue Manager
Department : Finance Department
Company : British Airways
Date : 20-02-19
Improvement Objectives Success Criteria Additional support required Objective outcome
Skill of analysing the
competition for organisation is
not very good of current
revenue manager in British
Airways, therefore, they are not
able to make plans which can
give them some competitive
advantages. Their revenue
manager needs improvement in
this area, so that they can gain
some advantages in future.
For solving this problem, revenue
manager of British Airways, have to
take some training and development
sessions, which can help them in
gaining knowledge about how to study
such conditions and how to make
strategies in different situations.
Along with this, revenue manager can
study different strategies which were
used earlier by some successful
organisation for studying and gaining
competitive advantages.
This all will help Revenue manager of
British Airways, in improving their skills,
so that they can give their best to
organisation and participate in their
success.

Recommendation and Conclusion
• From the above presentation, it has been concluded that, manager of British Airways have to face
problems regarding talent retention and also with HR life cycle. For solving this, manager can make
some effective plans for each and every step of HR life cycle, so that they can perform well. Along
with this, they can use some effective manner which are used by other organisations for retaining
their employees. This include, salary appraisals, proper work pressure, and other, these all will lead
them to retain talent and also help in making work force more powerful. Along with all this, British
Airways can hire specialist for maintaining their documentation, so that the process and
documentation of HR life cycle get improved.

References
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• Budeanu, A. and et. al., 2016. Sustainable tourism, progress, challenges and opportunities: an
introduction.
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examination of creative tourists’ motivation, experience, perceived value and revisit intention.
International Journal of Culture, Tourism and Hospitality Research. 8(4). pp.401-419.

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