Analysis of Human Resource Management Strategies at British Airways

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BTEC (HND) TRAVEL AND TOURISM
MANAGEMENT
Human Resource Management for Service
Industries
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Table of contents
Introduction....................................................................................................................................................4
LO1 Understand human resource management.............................................................................................5
AC 1.1 Analyse the role and purpose of human resource management in a selected service industry.....5
AC 1.2 Justify human resources plan based on an analysis of supply and demand for a selected service
industry business........................................................................................................................................7
LO2 Understand the effect of employee relations and employment law on service industries businesses...9
AC 2.1 assesses the current state of employment relations in the airline industry....................................9
AC 2.2 discusses how employment law affects the management of human resources within British
Airways....................................................................................................................................................10
LO3 Understand the recruitment and selection process..............................................................................12
AC 3.1 Discuss a job description and person specification for a selected service industry job..............12
AC 3.2 Compare the selection process of different service industries businesses..................................14
LO4 Understand training and development in service industries businesses..............................................16
AC 4.1 assess the contribution of training and development activities to the effective operation of a
British Airways........................................................................................................................................16
Conclusion...................................................................................................................................................19
References....................................................................................................................................................20

List of Figures
Figure 1: British Airways...............................................................................................................................6
Figure 2: Training needs..............................................................................................................................16
List of tables
Table 1: Difference between training and development..............................................................................15

Introduction
The report discusses the Human resource management of British Airways airline industry as the
human resource officer. The report is prepared by the human resource trainee at British Airways
worldwide that is likely to run flights between various tourist destinations. For meeting the
business needs and deliver travel services, it offers severe flights service in the day. The roles
and the responsibilities of British Airways are describe along with the HR plan on the basis of
supply and demand of an airline. The current employment relation in the UK prevailing with the
airline industry has mentioned which also provide the employment legislation which affects the
HRM process of the airline is described. Job description and the person specification of city flyer
captain at British Airways have discussed in the report. The comparison is made on Hotel Hilton
and British Airways for the selection process which helps in analyses differences of the HRM.
The training, development, benefits, and needs are also discussed in this report. The report helps
the British Airways in assistance and management of the flights in between Heathrow and
Madeira.

LO1 Understand human resource management
Introduction
The section discusses the employee's roles and purpose in an organization with the analysis of
demands and supplies. British Airways provided the benefits in comparison with the other
organizations of employees. So, the supply and demands of human resource management
planning are described briefly in this report.
AC 1.1 Analyse the role and purpose of human resource management in a selected service
industry
HRM (Human resource management) is the most significant field that is to be present in almost
all organization that function is to hire the employees which provide profit to the organization.
Before taking the employee into the organization they have to pass through different test levels
that include a written test, group discussion, interviews and so. Human resource management
provides the benefits to employees like incentives or appraisals which develop the employee
personality. Human resource management in organization plays a centric role in an organization
which is very much efficient for any business strategy. Newly, British Airways have signed the
contract the flight's agreement from Heathrow to the Madeira. For managing the flights and
customer queries the HMO (human resource officer) can be appointed in the organization which
helps in achieving the goals. The role of HMO is to coordinate with the people in an
organization. The departments of the human resource have been communicated with employees
and also provide cultural comfort in the organization (Wright, 2018).
Functions of human resource management are:
 Solve customer queries for achieving organizational goals.
 Listen and replying to the employees in order to satisfy within the organization
perspective.
 Training and development for recruiting employees.
Human resource management binds employees with the organization through severe policies and
processes that provide the development or benefit to the organization as well as employees (Cui,
Khan and Tarba, 2018).

In British Airways the duration of the flights between Heathrow and Madeira is four hours which
is to be provided by the four flights in peak season and in non-peak season three flights are
available. So, HRM has to manage the flight's timings for the employees and also manage the
coordination of the employee with the organization. The two major functions for the
management of British Airways are:
 Hard HRM
 Soft HRM
Soft HRM treats staffs as the important resource of the organization whereas hard HRM treats
organization staff is just as the single resource of the organization (Reiche, Harzing and Tenzer,
2018).
Secondly, the soft HRM concentrate over the rewards and needs of the employees whereas the
hard HRM focus mainly over the organization requirements (Kasemsap, 2018).
Thirdly, the soft HRM concentrate on giving profits and rewards to the employees whereas in
hard HRM give the little pay to employees which give little empowerment. Hence both the soft
and hard HRM are good at their respective places with the different functionalities. The HRM is
making the laws and policies which has to follow appropriately by the organization (Collings,
Wood and Szamosi, 2018).
Figure 1: British Airways
Source: (BizNews, 2018)

Another function of the HRM in British Airways is:
1. Recruitment: The most important aspect of HRM is recruiting new employees in an
organization whose main aim is to recruit employee that fit into the required position. The
things that need to be the focus while recruiting is free positions, skills required in person and
expectation of employee.
2. Training and development: On continuous basis training and the development are required
by the employees for the enhancement of knowledge and skills in them. Training is the most
important aspect for both fresher as well as old employees. The fresher know that which
process is run in an organization and from training the old employee get the skills or
knowledge through it. Human resource in an organization needs to measure employee
performance as well as analyze the skills and knowledge that is needed further (Song, et. al.,
2018).
3. Professional development: In an organization with personal professional development is
also one of the major aspects of the development of the organization in a better way (Talib,
et. al., 2016). This can help the employee to participate in corporal responsibilities, seminars,
and trade show so, they identify the things which are important for the employee in
professional development.
4. Performance appraisal: In the organization, performance is one of the most important
aspects for the employee that works. Through it, the improvement is analyzed that is
required. Through it, the appraisal is also be given on basis of performance.
5. Ensure legal compliance: In an organization the HRM is ensuring that all the policies and
laws that they follow should be legal. The department knows the legal compliances so no
technical issue is faced relating to it (Einarsen, et. al., 2018).
AC 1.2 Justify human resources plan based on an analysis of supply and demand for a
selected service industry business
 Human resource management planning: In this process, the present, as well as future
needs of HR, is identified for an organization that will helps in achieving the
organizational goals or objectives. The links are established between the HRM processes
with strategic plans of the organization that result in achieving the goal. In this, the

number of employees that required for the specific activities can be analyzed and through
which process the people can be recruited is analyzed.
 Importance of HR planning: HR planning is very much significant as it makes changes
which are needed for personal future requirements (Azeem & Yasmin, 2016). It is the
foundation of personal functions and the development of HRM by connecting through the
operation plan with the business tactic of the industry.
 Analyzing the needs of demand & supply: In HR planning analyzing demands and the
supply is the most vital part which helps in the identification and availability of the
human resource in British Airways and also procurement cost of HR in British Airways.
In British Airways the competitive environment is evaluated or identified through the
analysis of the demand and supply for the HR in British Airways (Malano and van
Hofwegen, 2018).
 Study of demand and supply in British Airways: British airways trust for planning the
needs of the HR for an organization that is to be required in the near future on basis of the
HR in demand and supply in airways. The existing HR are analyzed in British Airways
and compared with the present as well as future needs required by British Airways.
Similarly, convenience of the HR for the service organization at British Airways is
recognized through the employment agencies that forecast the supply of HR for British
Airways in accordance with budget. The analysis of the demand and supply of HR with
the British Airways needs helps in overcome changes which reduce the competitiveness
of British Airways (Heyden, Sidhu and Volberda, 2018).
Conclusion
On the basis of the above discussion the demands and supply in industries are increasing which
shows that human resource management is the compulsory part for meeting employee as well as
organization requirements effective planning is requisite. So, British airways propose effective
plans that add more reimbursement to employee salary.

LO2 Understand the effect of employee relations and employment law on service industries
businesses
Introduction
This section contains current state with an employment relationship with the airline industry.
British Airways are selected for the completion of this work. The pros and cons of the
employment laws in the airline firm are explained that provide comprehensive information about
human resource management.
AC 2.1 assesses the current state of employment relations in the airline industry.
The relation of employees is defined as the indulgent and the co-operation of the industry
members inside the organization. Proper relation of the employee will help the manager in
working in the firm which evading the conflicts and the breaches in the working scenario. The
present state of the airline organization is shown below:
Culture: The corporate and the cultural standards of the British airways require that all staff
members and cabin crew wear the formal attire or professional uniforms. The culture
environment of the British airways industry is differing from the other airline industries (Blanco-
Mazagatos, de Quevedo-Puente, and Delgado-García, 2018).
Consultation and reconciliation: The consultation and reconciliation process for the employee
disputes and conflicts in the airline industry is done through the help or support of the airline
organization like advisory, conciliation, etc (Marinova, 2018).
Complaint and Penalizing procedures: The compliance and the penalizing procedure in the
airline industry is address through the official and the inofficiall meetings of the executives
within the employees or the trade unions in which the complaints of staff discuss so it can be
solved. For employee and for staff the procedure is followed which ensure that disciplinary
action is taken belongs to the service industry (Paauwe and Boon, 2018).
Empowerment and participation of employees: The employee in the airline industry including
staff and worker has the permission to participate in organization planning practices and also to
define roles or responsibilities that accomplish organization objective. With the increase in
employees involvement has resulted in fewer chances of complaints and grievances in them and

also the employee's relation is enhanced that provide the growth of the airline industry. The
employee is given the empowerments in the airline industry in which the responsibilities are
given that helps in solving the customer problems for the airline.
Combined bargains & Negotiations: The employer or trade union members will negotiate upon
the employment scope relation in the airline industry. At British Airways the workers or
employees are negotiating upon certain agreements or topics like hours, wages, benefits,
promotions and other terms related to employment which handles the disputes.
AC 2.2 discusses how employment law affects the management of human resources within
British Airways.
The employee’s law is the collection of rules and laws that are used by the management of
British Airways that affects the unions and employees of the organization in a positive as well as
negative manner. For proper maintaining, the industry relationship the laws are important for the
organization. For sudden changes of government laws the British Airways management team use
the regulation and rules effectively (Boon, et. al., 2018).
 Employment legislation: The employment legislation for the betterment of organization are the
equal pay act, and employment rights act, employment relation act, etc. The equal pay act, all the
employee are treated equally in giving wages or facility.
 1975 sex discernment act- This act helps in protecting the males and females according to
gender discrimination. The act is concerning with training, harassment, disposal and employment
premises. Age or discrimination is unlawful. All worker must equally be treat and give
equivalent promotions on the basis of achievements. All women's are given the maternity and the
paternity leaves for the support of the health.
 Employment rights: The rights of employees are the link with management making process that
provides the contract in providing the safety or healthy environment to employees. The safety
and health act in work is linked with enforcement and encouragement of workplace health and
safety. Health and protection work act is introduced in the year 1974 which helps in reducing the
total cost of the organization and also for taking efficient decisions of the organization
(Marchington, et al., 2016).

Equality act is introduced in 2010 which helps each and every individual from discrimination at
the workplace. This helps in giving an equal position to every employee of the organization. The
positive act of this helps in giving fare chances to the discriminated employee to share their ideas
in an organization that helps in the development of the organization. The negative impact of this
is it should take care properly for the disabled employee which is to be responsible for affecting
organization financial decision.
 Employment act 2002: The contract between the employee and company is strictly followed for
the support and protection of employee in a better way. It provides the new policies and rules if
maternity, paternity leave that is beneficial for the organization. These changes are only possible
for redeveloping the current labor laws of UK (Gutierrez-Gutierrez, Barrales-Molina, and
Kaynak, 2018).
Conclusion
On the basis of discussion shown above the legislation, employment rules and the present state of
the airline industry can be helpful for the research of HRM. Therefore, HRM is an vital part of
the success and development of the airline industry such as British Airways.

LO3 Understand the recruitment and selection process
Introduction
This part contains the discussion over the British Airways job description and person
specification on the post of city flyer captain. The comparison is also made for British Airways
with the Hotel Hilton for the selection processes.
AC 3.1 discuss a job description and person specification for a selected service industry job.
British Airways person specification and job description are:
Recruitment or Selection: Recruitment process is used in organization in which for the specific
jobs number of employee that suits have come under the organization that is to be done through
the factor identification which impacts the labor marketplace, analysis of the administrative
needs and by leading the job analysis (Berman, et. al., 2019).
Selecting is the process of choosing the appropriate candidate from list of interviewees for
specific jobs by executives in agreement with goals of the organization and with job
requirements. The process if recruiting and selecting an organization play an important role in
the identification of organization and employee performance and also for gaining a competitive
advantage. For attracting or gaining high caliber the goals of an employee in the organization are
to maintain the potential of reducing the costs of resources in the organization (Kerzner &
Kerzner, 2017).
Analysis of Job: This contains the detailed description of the job requirements and the person
specification which is required in the job. Through analyzing, gathering, reporting information
and synthesizing information the roles and the responsibilities of a job will understand.
British Airways are selected as one of the finest airline industry having the distinguishable
culture with the other airlines. The cabin crew and hostess in airplanes are responsible for the
reward and achievement that is received by British Airways. All the staff of British Airways
works together for making the efficient transport service that builds a great carrier or rewards for
staff (Analoui, 2018).