Management Report: Analyzing Change Processes at British Airways

This report provides a comprehensive analysis of change management within British Airways, focusing on a significant restructuring implemented in 1981. It examines the appointment of a new chairperson and the subsequent reduction of the workforce, replacement of aircraft, and termination of unprofitable routes. The report emphasizes the importance of flexible leadership styles, particularly democratic leadership, in executing large-scale changes. It offers recommendations for future change, including employee involvement, understanding organizational culture, and effective leadership. The report also explores change management theories and models, specifically Lewin's Change Management Model and Kotter's eight-step plan, illustrating how these frameworks can be applied to enhance productivity and improve the success of change initiatives within the company. Finally, the report concludes that change management is essential for long-term growth and provides insights and recommendations for effective implementation.

Management Report
Contents

INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................5
A change process that has happened in an organisation of your choice......................................5
Some recommendations for the future change:...........................................................................6
Theories and models of change management:.............................................................................6
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Change management means to the method which the company over the manager implement in
order to create a major change in their operations which can provide them long term growth.
Several of the level as well as practices which are linked to the change management are basically
universal that means if it is implemented to the small and large companies as well as to the
people. In addition to this one of the suitable practices for the management of change applies to
process, methods and also culture of changes. This needs the capital of several stakeholders from
individuals starting the request for the change to those obligations for making entire strategy of
the change management (Wu, and et.al., 2021). The following report is based on the company
British Airways. The following report will cover about the critical reflection on the change
process as well as will be given some recommendations for the future change with the help of the
relevant theories and models.

TASK
A change process that has happened in an organisation of your choice.
It is vital for the company to implement change management in order to thrive in today’s
competitive market environment. These changes improve the effectiveness and enhance the
performance of the company as well as their staff. Changes can have advantages or negative
influence on the operations of the company as well as of its growth which depends on the
importance of the change and the behaviour organization towards it. In case of the company
British Airways management can take an edge over there competitors in the marketplace it will
also help the workers to enhance their skills with the assistance of these changes in order to
accomplish the long term goals and objectives which will lead to the success of the Company. In
addition to this once I have noticed change management which was implemented by the British
Airways as in the year 1981 management appointed John king as their new chairperson because
it was earlier notice that the organization was highly inefficient and the several worthy resources
were not utilised as per the capabilities (Wang, and et.al., 2022). In order to assist the company
in becoming more successful he decided to restructure the Overall business management And
only way of doing this was with the help of change management plan. For that chairperson
almost reduced 20,000 job positions in which includes majority of the board members. Also
replaced Colder aeroplanes with the new high tech jets. Management also terminated ro ots
which were not much profitable.
I feel that in today’s dynamic economy as well as competition a leader need to be more flexible
with a every style of leadership add also should adopt the suitable method of leadership
according to the different conditions. In order to execute changes in the company like British
Airways for the large scale then it is essential for me to opt such leadership method which can be
the suitable for the attainment of the companies goals and objectives as well as also meeting the
expectations of my subordinates and seniors. In which I basically prefer democratic leadership
method which is one of the best for the organization since because of this I ask for opinions of
the workers as it is also essential for the decisions of the company. It will enhance the motivation
of the workers as well as mine also assist in the innovation and decision making of the company.

Some recommendations for the future change:
Change is crucial for the firm but the influence it has is even more essential to analyse.
Resistance of the workers towards the change has the major negative consequences for the
managers or leaders as it can lead to the low productivity of the workers towards the attainment
of the objectives (Limna, Siripipattanakul, and Auttawechasakoon, 2022). In order to
successfully implement the change process in the company, few points are recommended to the
management of British Airways which are mentioned below:
 Involving people in change process - Employees are more likely to adapt to the change
at the time when they are involved in in its process. Management of British Airways need
to provide suitable training to their workers in order to assist them to adapt the change as
well as perverting them to make their consumers more satisfied with the modified
changes in the company.
 Proper understanding of the organisational culture - Organizational culture is
essential to consider because behaviour of the workers is influenced by it. Flow of data as
well as elements which are influencing the most is more important. The culture of the
British Airways is flexible, decentralized as well as friendly that permits their workers in
order to adapt the change more efficiently. (Buschow, and Suhr, 2022).
 Effective Leadership - Leadership assist the company in order to execute the change.
They understand and communicate the consequences and opportunities of the specific
change that encourages the workers in accordance to adapt it. Like leaders, they build a
vision and also set the perfect example for other organizations as leadership of the British
Airways played the crucial part in adopting the democratic leadership style which has
assisted them in enhancing their performance and innovation.
Theories and models of change management:
Lewin's Change Management Models
This is a framework which supports in the managing as well as understanding the dynamic
elements by evaluating all the changing atmosphere (Bishop, and et.al., 2022). British Airways
uses this framework in order to examine all search effectual changes which are conveniently
executed by the company by following the respective model. Company British Airways
implements this change management framework in order to enhance their productivity in

operations and to improve the. Implementation of this model of change management is
mentioned below in brief:
 UNFREEZE- In this stage of the change management leader or manager Amit Sandesh
every modification that have a good in the company and informing the workers regarding
the new process and policies which are essential to obey for them. For instance in the
current situation, the main aim of the British Airways is to minimise as well as eliminate
the workforce which is not productive for the company. As a result people learn new
techniques for accomplishing the given work in the effective way.
 CHANGE - In this stage of the respective framework implementation of the plan is done
and it means add every such steps as well as modifications that are opted by the company
British Airways is involved the main aim of this stage for the employees of the British
Airways is to adapt several new set of skills and process As it will assist in enhancing the
employees participation in the operations of the company.
 REFREEZE- After changes are implemented as well as 3 changes are adopted by the
employees as well as the company, this change process will make sure that workers or the
people are highly encouraged as well as they are confident in their capabilities in order to
execute operations with new changes and policies.
Kotter's eight-step plan: John Kotter introduced this framework in order to enhance the ability
of the company in order to opt and adapt changes as well as enhance its possibilities of the
success. The several steps of this method is mentioned below:
Step-1 It means to the establishment of the convincing reason for the need for change in order to
increase the sense of urgency.
Step-2 evaluates every effort as well as increase the moral of the workers in order to take
appropriate way by making a strong union.
Step-3 It means to the formulation of the proper vision of objectives and targets which can
support all the people to know their goals in the given period (Avdeeva, Golovina, and Polyanin,
2021)
Step-4 Communicate the goals within the company and attain the acceptance of the employees
by knowing their needs and ideas.

Step-5 Allows the people in eliminating the issues in change, innovative technique of problem
solving as well as enhanced risk taking.
Step-6 Making goals and objective for the short period of time and give perks as if the staff is
encouraged n the accomplishment of the certain goals.
Step-7 Combine advantages and re examine changes as well as making crucial alteration in the
latest process.
Step-8 supporting the changes by positioning the linkage among the success of the company as
well as new attitudes,
CONCLUSION
From the above report it has been concluded that change is very essential for the growth and
betterment of the company for the long period of time. In addition to this change
management is very crucial for all the companies in order to sustain just like the above
mentioned organisation. In order to implement several changes effectively there are various
recommendation for the firm which will be beneficial for them. Moreover to this, there are
several theories and model which are described which can help the firm in proper execution
of the change process in the company.

REFERENCES
Books and Journals
Avdeeva, I., Golovina, T. and Polyanin, A., 2021. Change management strategy for the activities
of business organizations. In SHS Web of Conferences (Vol. 90, p. 01003). EDP
Sciences.
Bishop, S., and et.al., 2022. Towards a conceptualisation of the political skills and behaviours for
leading the implementation of health services change: A qualitative interview
study. International Journal of Health Policy and Management (2322-5939).
Boyce, D.G., and et.al., 2021. Leading or lagging: How well are climate change considerations
being incorporated into Canadian fisheries management?. Canadian Journal of Fisheries
and Aquatic Sciences, 78(8), pp.1120-1129.
Buschow, C. and Suhr, M., 2022. Change management and new organizational forms of content
creation. In Media and change management (pp. 381-397). Springer, Cham.
Limna, P., Siripipattanakul, S. and Auttawechasakoon, P., 2022. A Qualitative Study of Ethical
Change Management Affecting Teacher Satisfaction and School Performance: A Case
Study of Secondary Schools in Krabi, Thailand. International Journal of Trend in
Scientific Research and Development (IJTSRD) Volume, 6.
Wang, Y., and et.al., 2022. Shape-stabilized phase change material with internal coolant channel
coupled with phase change emulsion for power battery thermal management. Chemical
Engineering Journal, 438, p.135648.
Wu, T., and et.al., 2021. Sebs-based composite phase change material with thermal shape
memory for thermal management applications. Energy, 221, p.119900.