This report provides an in-depth analysis of British Airways, a leading airline brand in the United Kingdom. Established in 1974, the airline has undergone significant transformations, including privatization and acquisitions. The study includes both internal and external market analysis, focusing on product differentiation, human resource management, supply chain management, and pricing strategies. It also examines the external environment using PESTLE analysis and Porter's Five Forces to assess the competitive landscape. The report concludes with recommendations for British Airways to improve product quality, invest in environmental protection, and leverage innovative ideas to sustain its market position. Desklib provides students access to this assignment, along with a wide array of study tools and resources.
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