British Airways Marketing Report: Departmental Analysis & Strategy

This report provides an analysis of the marketing strategies employed by British Airways, focusing on the interactions between the marketing department and other key departments within the company. It explores the relationship between marketing and research and development, highlighting the importance of collaboration for innovation and market understanding. The report also examines the role of human resources in supporting the marketing team through recruitment and training, and the significance of the finance department in budgeting and resource allocation. The analysis underscores the need for effective communication and cooperation between these departments to achieve the company's marketing goals and overall success. The report also includes references to academic sources that support the findings.

MARKETING PRINCIPLES AND PRACTICE
Marketing with the department of Research and Development-
In many company the department of research and development and the department of
marketing coexist. People who are in the department of research and development feels that
they are the ones who makes and the people who are in the department of marketing usually
takes. It is necessary for British Airways to keep an eye on both the departments because if
they both are isolated then the company won't be able to survive. Department of research
and development cannot get the input data about the taste and preferences of the buyers and
the opportunities that are existing in the market. Marketing depends on the aspect of
research and development as they help them to generate new ideas that helps to increase the
level of profit in the company.
Marketing with the department of Production-
There are many areas where the department of marketing and department of production
don't meet with each other and engage in conflicts at many levels. For instance,
production department wants to make changes in the planes so that they can meet up
with the demand of technological changes whereas marketing department does not
agree on this issue. Apart from this the department of marketing don't want to spend a
huge amount of money that provide high quality to the consumers but the department of
production keeps on insisting it. If both the departments don't work together then
company won't be able to make progress in the market. It is necessary for both the
departments to go hand in hand and work together in order to achieve their goals.
Marketing with the department of HR-
The department of marketing of British Airways is majorly
relied on the department of HR as they need the information
about the supply, marketing and sales. Department of HR
gives training to the employees of British Airways so that
they can work according to the their potential and learn the
tactics of marketing and promote the brand with a more
stronger approach. Both the departments of the company
also goes through some issues and conflict still the
marketing department of the company has realized that the
success of the team of marketing is because of the team of
HR as they are the ones who recruit the suitable candidates
with talent, provide them with appropriate training and give
them proper amount of training so that they can excel in
their work.
Marketing with the department of Finance-
Finance department of British Airways is concerned with
making the budget for the company so that they can
maintain the flow of operations without any disruptions.
They maintain the control of expenses, cycle of payment
and the decisions which are related to credit. On the other
hand marketing department of the company is flexible in
nature as they don't have responsibilities other than to
promote the brand. They need to work together because
marketing department gets their funds approved from the
finance department and without marketing department
finance department won't be able to make appropriate
budgets because they won't know how much money is
needed in which area. That is why both the departments
needs to carry the task and work with each other than work
for themselves.
REFERENCES
Nowak, G.J., Gellin, B.G., MacDonald, N.E.
and Butler, R., 2015. Addressing vaccine
hesitancy: the potential value of commercial
and social marketing principles and practices.
Vaccine, 33(34), pp.4204-4211.
Rowley, J.E., 2017. Information marketing.
Routledge.