Marketing Essentials for Travel and Tourism: British Airways Report

This report provides a detailed analysis of the marketing essentials for British Airways, a major player in the travel and tourism industry. It begins with an introduction to the role of marketing within the company and its importance in driving revenue. The report then delves into the main responsibilities and roles of the marketing functions, including promotional materials, social media management, internal communications, and meeting consumer needs. It also examines how marketing relates to the wider organizational context, emphasizing research, strategy, planning, and tactics, as well as its connections with other departments like logistics, finance, and human resources. A key section compares how British Airways and EasyJet apply the marketing mix (7 Ps) to their marketing planning procedures to achieve business objectives. Finally, the report outlines a basic marketing plan for a tourism and travel company, focusing on objectives, and key elements for monitoring and evaluation to facilitate growth and development.