Marketing Challenges and Solutions: British Airways' Marketing Mix

This report provides a comprehensive analysis of British Airways' marketing mix, focusing on its current strategies and challenges within the United Kingdom market. The report examines the airline's product, price, place, and promotion strategies, assessing their effectiveness in maintaining and potentially expanding market share. It delves into marketing management concepts and theories, including the 7Ps of marketing, SWOT analysis, Maslow's Hierarchy of Needs, consumer decision-making processes, and Porter's Five Forces, to justify arguments and propose improvements. The analysis considers the competitive landscape of the airline industry, consumer behavior, and the importance of innovation in promotional strategies, offering actionable recommendations for British Airways to enhance its marketing efforts and achieve its business objectives. The report concludes with a summary of key findings and suggestions for future strategies, emphasizing the importance of adapting to market changes and understanding consumer needs. The report uses several academic sources to support its arguments.