This report provides a detailed analysis of the business strategy of British Airways. It begins with an executive summary and introduction, outlining the importance of strategic planning. Task 1 assesses how missions, visions, objectives, goals, and core competencies inform strategic planning, followed by an analysis of factors in strategic plan formulation and an evaluation of techniques used in developing strategic business plans. Task 2 focuses on the strategic positioning of British Airways through organizational and environmental audits, including a SWOT analysis, and stakeholder analysis. Task 3 explores alternative strategies such as market entry, growth, and retrenchment, ultimately selecting an appropriate future strategy. Task 4 assesses the roles and responsibilities in strategy implementation, analyzes resource requirements, and evaluates the use of S.M.A.R.T. targets. The report concludes with a summary of the findings and includes references.