This report presents a comprehensive strategic management analysis of British Airways, encompassing both internal and external environmental factors. The analysis begins with an executive summary highlighting the airline's challenges and objectives, followed by an introduction to the company and its goals. The internal analysis utilizes SWOT analysis to identify strengths, weaknesses, opportunities, and threats, and value chain analysis to assess primary and support activities. The external analysis employs PESTLE and Porter's Five Forces to evaluate political, economic, social, technological, environmental, and legal factors, as well as competitive forces within the airline industry. The report then incorporates an Ansoff Matrix analysis to evaluate strategic options, followed by recommendations for British Airways to improve its market position, including addressing labor relations, expanding market share, and adapting to changing consumer behaviors. The report concludes with a detailed reference list and appendices supporting the analysis.
![[object Object]](/_next/static/media/star-bottom.7253800d.svg)
