HR Life Cycle and Performance of Revenue Manager at British Airways

This report provides a comprehensive analysis of the talent acquisition and retention strategies, focusing on the role of a revenue manager at British Airways. It explores the overview of issues faced by the airline industry, specifically the challenges related to employee turnover and the need for a skilled workforce. The report delves into the related factors crucial for a revenue manager's success, including relationship management, analytical skills, and leadership abilities. It examines the HR life cycle phases, such as recruitment and selection, and proposes a performance management plan tailored for the revenue manager role. The report also includes recommendations for improving talent retention and concludes with references to relevant literature. The analysis highlights the importance of effective HR practices in supporting the revenue manager's performance and contributing to British Airways' overall success.

THE TRAVEL AND TOURISM BUSINESS
TOOLKIT

 Introduction
 Overview of issues
 Related factors to a particular job of revenue manager at British airways
 HR life cycle
 Performance management plan for a specific job role
 Recommendation and Conclusion
 References
TABLE OF CONTENT

Talent acquisition could be considered as a process
that helps in adapting or searching of individuals that
basically helps a business organisation in reaching to
new limits in specific time. Human resource
department of a company stays responsible for this
where there duty is to hire talented candidates. On the
other hand, talent retention could be basically defined
as ability of organisation to retain talented employees.
INTRODUCTION

Under this presentation, company which has been chosen i.e. British Airways which is looking forward to
acquire a range of talented people so that it could directly start hitting its targets in specific time frame.
On the other hand, presentation will also cover evaluation of HR life cycle and the importance of HR
manager in retaining talent applied to revenue manager of British Airways.
CONTINUE…

Airline industry is specifically a broad sector that consist of a really very huge size and if it is analysed,
than the workforce of this sector is also very high in numbers. Airline industry is also expanding where
they require trained workforce and the organisations that are coming under this section like, British
Airways and more would require a workforce but, companies faces a range of problems like high
employee turnover ratio, less talented candidates and so on.
OVERVIEW OF ISSUES

 Relationship Management: If it is talked about revenue manager, it is essential for them to have
effective relations with others like manager of finance, sales, marketing, HR and other departments.
Through this, goals of British Airways could easily be attained right on time, like management of
employees, their tasks and so on.
 Analytical Skills: In present time, a revenue manager needs to have analytical skills, because
individual works on a regular basis into finance sector on a daily basis.
RELATED FACTORS TO A PARTICULAR JOB OF REVENUE
MANAGER AT BRITISH AIRWAYS

 Leadership Skills: This is being considered as one
of important skill which is needed for a revenue
manager of British Airways as it helps in removing
all the uncertainties which is faced by business
company like related to revenue and so on. Leading
employees towards their daily targets could help
revenue manager in grabbing good hold on
company and it may also aid in motivating staff.
CONTINUE….

When it comes to improve retention level of staff, it is
responsibility of Talent Acquisition & Planning
Manager to HR and Legal department of British
Airways to specifically study the over HR life cycle.
With the help of this retention level could easily be
improved in specific time frame. Different phases of
HR life cycle are mentioned below:
HR LIFE CYCLE

 Recruitment : This is being considered as one of crucial phase where British Airways and its manager
could directly use in order to fulfil vacant seats. Aim under this of HR manager stays to recruit
individuals that are talented and fitting the job.
 Selection : Under this stage, HR manager of British Airways could easily select befitting candidates
that consist of relatable job.
CONTINUE….

Performance management plan is being considered as one of effective approach that could help an individual in
improving overall performance level in specific time frame.
PERFORMANCE MANAGEMENT PLAN FOR A SPECIFIC JOB
ROLE

 In present context, a proper performance management plan has been developed for job role i.e. revenue manager
of British Airways :-
CONTINUE….
Job Title : Revenue Manager
Department : Finance Department
Company : British Airways
Date : March 09, 2019
Improvement Objectives Success Criteria Additional support required Objective outcome
Analytical skill of British
Airways is not good enough
which basically impacts upon
overall performance level of
team of revenue department.
Training sessions, classes of
analytical institutions can be
taken by an individuals in order
to improve overall skills in
specific time frame. Through
this, maximum benefits could
be gained by individuals in
specific time frame.
Revenue manager could
specifically improve the overall
study and through developing
strategies as well and through
this, competitive advantages
could be gained by them right
on time.
With the help of this skills,
revenue manager may start
performing well and may also
grab a good position in near
future like promotion or more.

With the helps of above information presented in PPT, it can be said that revenue manager of British
Airways faces a range of problems which is related to talent retention and also with HR life cycle. It is
recommended that, revenue manager could directly improve plans through using HR life cycle approach,
On the other hand, they can use some effective manner which are used by other organisations for
retaining their employees.
RECOMMENDATION AND CONCLUSION