HI5014 International Business: Analysis of British American Tobacco

This report provides a comprehensive analysis of British American Tobacco (BAT), a multinational tobacco company. It examines BAT's foreign market entry strategies, including natural resource seeking, efficiency seeking, and capability-enhancing FDI. The report delves into the competitive dynamics of the tobacco industry, highlighting key players such as Philip Morris and Imperial Brands, and the industry's shift towards less harmful products. It explores BAT's organizational structure, emphasizing its decentralized and organic approach across different global regions. Furthermore, the report discusses BAT's knowledge management practices, focusing on supporting farming communities and developing sustainable agriculture programs. Innovation, particularly the development of electronic tobacco products, is also a key focus. The analysis concludes that BAT has successfully developed an effective global expansion strategy and highlights the importance of ongoing strategic development.