Individual Case Study and Analysis: British American Tobacco

This case study analyzes the management practices, leadership styles, and organizational structure of British American Tobacco (BAT). It examines the management style of CEO Jack Marie Henry David Bowles, focusing on visionary and transformational approaches, and details the application of management principles like authority, responsibility, and unity of command. The study explores BAT's organizational structure, emphasizing steps to achieve high performance, including defining goals, determining activities, assigning duties, and establishing structural relationships. It also applies Handy's culture model to understand the organizational culture, particularly the person culture. Furthermore, the case study delves into Bowles' leadership styles, including transformational and laissez-faire approaches, and analyzes the impact of power, influence, and conflicts within the firm. It discusses motivational strategies used at BAT and concludes with recommendations to enhance organizational performance.

INDIVIDUAL CASE
STUDY AND
ANALYSIS

Table of Contents
INTRODUCTION...........................................................................................................................1
TASKA............................................................................................................................................1
Examine management style. Principle and functions of management used by CEO of British
American Tobacco......................................................................................................................1
TASKB............................................................................................................................................3
Analyse steps to organisation structure in order to achieve high performance and state
organisational culture at British American Tobacco and its impact on employees....................3
TASKC............................................................................................................................................4
Leadership style of CEO British American Tobacco to enhance organisational effectiveness. .4
TASKD............................................................................................................................................5
Analyse effect of power, influence and conflicts at chosen firm................................................5
TASKE.............................................................................................................................................6
Various types of motivation used at British American Tobacco................................................6
TASKF.............................................................................................................................................7
Use appropriate corporate examples and literature to justify the stand......................................7
TASKG............................................................................................................................................8
Recommendation on above discussion to increase organisational performance........................8
CONCLUSION................................................................................................................................8
REFERENCES..............................................................................................................................10

INTRODUCTION
Management practice refers to the methods related to working and modifications that a
manager of the organisation can adopts to improve its effectiveness in the working system. It
involves the common practices that are training staff, empowering staff and enhancing quality
etc. In this organisational practice is a set of interrelated concept that represents the behaviour of
the individual person and groups who interacts with each other within a common task and to
attain that goal in specified period of time. It is a significant concept that helps the organisation
to sustain in competitive market for a longer period of time. The major aim of developing this
project is to enhance the understanding related to organisation culture and management style so
that profitable results can be seen and business enterprise may enjoy long time sustainability also
gaining the competitive advantage. As this report is based on the British American Tobacco
company that is the leading multinational brand that produces the nicotine products like
cigarettes, tobacco etc. the firm was show their presence in the 1902, 29 September in London,
England. The CEO Mr. Jack Marie Henry David Bowles is the best manager and a leader of the
company that can handle all the practices and operations so that organisation can become the
largest in the world. This report is based on the various various principles, style and function of
the management that was adopted by the CEO of British American Tobacco for smooth
functioning of the organisation. It also involves the organisational structure that helps in gaining
task in an effective manner and that show the culture of the company in which employees are
working very effectively. Further it includes the leadership style and analyse of power, influence
and conflicts. It explains the types of motivation that is used in the company to encourage staff
members for effective work. At last this report concludes the recommendation so that
organisation show their effectiveness(Hayes, 2018).
TASK A
Examine management style. Principle and functions of management used by CEO of British
American Tobacco
Management style refers to that in which manager can focus on fulfilling their goals and
objectives. It includes the several ways that helps in taking decisions, planning and organising
the task in an efficient manner. This style can be vary organisation to organisation and from
person to person(Johnston and Sheehan, 2020). In context of British American Tobacco
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company, management style can be reflected below that is used by the CEO Mr. Jack Bowles
which can be elaborated below:
 Visionary- This style of management reflects that manager of British American Tobacco
can effectively communicates the objectives and goals to their team members so that they
can easily understand the task and goals can be attained on time. In this employees are
more satisfied and motivated towards completing the task of the company, due to this
high results can be shown in the marketplace.
 Transformational- As Jack Bowles can adopts this management style in which they can
encourage their employees for accomplishing the task by adopting the change and
challenging projects. This style getting the innovating ideas to the manager so this will
enhance the flexibility and productiveness to the staff members(Bamber and Stefani,
2016).
Principles of management
 Authority and responsibility- This principle of management facilitates the manager
Jack Bowles to manage the employees work more efficiently and effectively so that it
will gives the positive results by accomplishing the goal. Further it also make employees
responsible towards their assigned work because they get the proper guidance to the
leader and manager. This helps in smooth functioning of the operations at the working
place(Lindon and Trodd, 2016).
 Unity of command- In this Mr. Jack Bowles CEO of British American Tobacco
company can follow this principle in which staff member get only one boss who lead
them in which conflicts and confusion may be eliminates due to which works can be
done with clear mind without any tensions. This helps in getting the higher results by the
employees.
Functions of management
 Planning- In this management function Jack Bowles can deciding in advanced what to de
and how to do a particular task. This helps in fulfilling the goal without any confusion so
that firm will gain competitive advantage within marketplace.
 Organising- In this manager of British American Tobacco can organise their whole task
so that employees can get it in an effective way. In this manager can provide training to
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their employees so that they work appropriately and achieves the task on time(Mahon and
et. al., 2017).
 Staffing- In this Jack Bowles can focus on recruiting the candidates so that objectives can
be attained in a proficient manner.
 Leading- In this manager of BAT can lead their subordinates so that performance of
employees are the be enhanced and they also motivates towards attaining the goal.
 Motivating- In this Jack Bowles can encourage their employees by providing the
monetary and non-monetary benefits so that productive results can be attained.
 Controlling- As it is adopted by the manager of the BAT so that assigned work can be
done effectively by taking the corrective actions.
TASK B
Analyse steps to organisation structure in order to achieve high performance and state
organisational culture at British American Tobacco and its impact on employees
Organisational structure refers to that application which outlines the activities of the
organisation so that task included in this can be achieved in an effective and efficient way. This
structure also defines the flow between various level of department. In context of British
American Tobacco, steps of organisational structure are to be analysed that can be shown below:
 Clearly defines goals- It is the first step in analysing the organisation structure that assist
in gaining the high performance. In this manager of British American Tobacco can
defines the task in an clear terms that helps the employees to achieves the goals in an
appropriate manner.
 Determining activities- At the time of producing their goods and services CEO of BAT
can divides the departments into further functions like quality control, plant layout,
maintenance etc.
 Assigning duties- In this manager of British American Tobacco can focus on the
potential and calibre of the employees because it is helpful to assigned the task in an
effective way. As in this allotted task can be done by the experienced one so that it gives
proficient results.
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 Establishment of structural relationships- In this manager can focus on maintains the
relationship between group and individuals so that controlling all the department can be
simple and this helps in achieving the goals of the business enterprise(Lake, 2016).
Handy's culture model
To be successful business organisation in the business industry management of the
company must trust their employees and develops that culture which is appropriate to them to
attain the specific goal. This model is very effective that includes four type of cultures that are
person culture, role culture, power culture and task culture. In context of British American
Tobacco company the CEO Jack Marie Bowles can follow that culture which helps in gaining
their task in appropriate way that can be shown below:
 Person culture- It refers to that culture which includes the high level of freedom. This
type of culture is adopted mostly by legal and medical enterprise. In case of British
American Tobacco the Jack Bowles can adopts this culture within their organisation
where experts are working in which manager can give the right to their professionals to
take decisions for company benefits. This culture also motivates the employees for good
work due to this objectives can be attained on specified period of time. In this employees
are more important for the company because they are professionals who get their work on
time in an appropriate manner.
TASK C
Leadership style of CEO British American Tobacco to enhance organisational effectiveness
Leadership style refers to the method which is used by the company to provide direction,
implementation and motivating people. This style of leadership can help the leader of the
company to take decisions for attaining the goals of the organisation. It helps in enhancing the
productivity of the team members so that firm will sustain for a longer period of time.
Leadership style also helps in attracting the employees towards their goal so that it can be
achieved in an effective way. It involves the several styles of leadership that a CEO of British
American Tobacco can be adopted to maintains the culture and work productivity of the
employees that can be shown below:
 Transformational style of leadership- This style of leadership can help the CEO Jack
Marie Bowles to improve their business for position it on the higher position. This style is
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very effective for the company because it will encourage the changes and assist in
upgrading the organisation convention. This also privileges in organisational growth
because in this manager can make more emphasis on the goals rather than their minutiae
of management(Swyngedouw, 2017).
 Laissez-faire leadership style- It refers to that style of leadership which represents as a
hands off approach to the leadership. It involves the manager can delegating
responsibility and decision making to their team mates in which there is no interference
of the leader. This helps employees in encouraging towards the innovation with more
passion and interest. In case of British American Tobacco company Jack Marie Bowles
can adopts their leadership style for their experienced employees. So that they get
motivated towards it and attained the task more effectively that gives successful results to
the firm profits(Shuck, Adelson and Reio Jr, 2017).
As both the style of leadership is adopted by the manager of British American Tobacco
within their working place. Manager can adopts these leadership style as per the situation occurs
in the organisation so that goals can be reached on time. Adopting these leadership style
promotes the organisational efficiency due to this it can be sustain for a longer period of time
within the marketplace. It also make the effective connections between employees and
employers due to this high trust may be developed that is more important to gain the higher
success of the organisation.
TASK D
Analyse effect of power, influence and conflicts at chosen firm
Power is a prominent term in which basic two terms are included that are influence and
conflicts. In terms of British American Tobacco, CEO Jack Marie Bowles can focus on analysing
their use of power. In the organisation manager can use the power to influence their employees
for completing the work and to resolving conflicts between the employees and leaders so that
successful results can be come out. The effect of power, influence and conflicts in BAT can be
shown below:
 Power- The manager of company can analysed that is power is most impactful term
because rather it can encourage employees or demotivated employees. In context of
British American Tobacco, manager can adopts the reward power that can motivates
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employees for good work and this power also have ability to shape the behaviour of the
people towards completing the task in an effective way. But at the same time it also
create demotivation among the employees because in this manager can also punish the
employees who are not working effectively. As following power helps in maintaining the
discipline within organisation(Amankwah-Amoah, 2016).
 Influence- It refers to the power to influence others for achieving something. In this
manager of the organisation can focus on influencing the employees towards the working
by using rewards and other benefits so that team mates are to be motivates and work
effectively for the success of the organisation. In case of British American Tobacco
manager can influence their team members by using the motivation power so that impact
positively on the performance of the employees.
 Conflicts- It refers to the serious disagreements about something essential. In case of
British American Tobacco manager can effectively focus on solving the conflicts that
was arise within the employees related to task by providing counselling, coaching so that
employees can share their thoughts effectively and it will impact positively on the
employees productivity.
TASK E
Various types of motivation used at British American Tobacco
Motivation defines to that aspect which initiates, guides and organise the behaviour based on
goal oriented. It includes the several types of motivation such as biological, emotional, social etc.
In terms of British American Tobacco, motivation impacts highly to the employees performance
and this gives the positive results to the company profits. There are two types of motivation that
company adopts that are:
 External motivation- This refers to that type of motivation which can be for the inner
needs fulfilment but for gaining rewards to avoids the punishment. It involves bonus,
incentives, promotion etc(Wang, 2018).
 Internal motivation- It refers to that type of motivation which is linked with the inner
feeling of an individual person. It is related with happiness, anger etc.
In case of British American Tobacco manager can use the motivational theory to
encourage their employees for work by analysing their needs that can be shown below:
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Maslow's needs hierarchy theory
 Psychological needs- It includes the water, shelter, food. But in context of concerned
company manager can focus on the employees basic need to motivates them so that
profitable results can be attained. In this manager can offers the fair salary to their
employees so that they are satisfied with our working environment.
 Safety needs- This is another step in the motivational theory in which manager can focus
on satisfying the employees safety needs so that they can feel secure on their work. In
this manager can offer the medical benefits, insurance benefits etc. to their employees so
that they can feel secure and work effectively(Haji and Hossain, 2016).
 Love and belongingness- After employees safety needs are satisfied than manager can
focus on their love and belongingness needs and in this employees are also take initiative
in this. In this manager can create the friendly environment so that every team mates can
supports each other and task can be attained on time.
 Esteem needs- In this employees are desire to fulfil their esteem needs and for this they
can work effectively so that they get rewarded and recognised for this. This helps the
organisation to reach their goals in the appropriate manner by maintaining the discipline
within organisation. In this company can adopts the achievement motivation.
 Self actualisation needs- After above all needs are satisfied employees can focus on
fulfilling their above level needs. As it represents as a biggest satisfaction level in this a
person only focus on their specialisation that gives entertainment in the present manner.
In this employees only focus on that work which gives them satisfaction and in this they
contain experience so that profitable results can be gained. It is a power based motivation
that a manager can followed only after above all needs are satisfied(Freris, 2018).
TASK F
Use appropriate corporate examples and literature to justify the stand
Example 1- Tesco is one of the largest company in the UK where manager can adopts
the role culture and democratic management style for fulfilling the task within organisation. If
manager of the organisation cannot focus on the management style and culture than the
objectives cannot be attained with the prescribed period of time. The manager of Tesco can focus
on their motivational application so that employees are satisfied with their job role and work
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effectively. This also helps in becoming the world largest organisation because within the
working environment work can be done in an organised way(Hayes, 2016).
Example 2- In case of M&S company, manager can focus on the innovation and delivers
the quality products to their employees for this they need to get the experienced employees and
healthy working environment so that the task can be attained on time. In this company can
adopts the reward power and motivation so that employees get encourages towards it and present
themselves as a best employees by showing their effectiveness within their work. This helps in
gaining high level of profits and revenues.
So it is to be justified that above discussion is to be effective because without focusing on the
management style, motivation, and power a organisation cannot attain the high level success.
TASK G
Recommendation on above discussion to increase organisational performance
From the above project discussion some recommendations can be elaborated for
enhancing the performance of organisation that can be shown below:
 Adopting upgraded technology- Firstly organisation can focus on improving their
technology so that they can effectively evaluate the team mates performance. This helps
in maximising the productiveness in the work so that firm will gain higher profits and
revenues. Further it upgrade technology in their production department so that goods and
products can be manufactured in an effective way that includes less cost so that company
will enjoy the high profits(Kirwan, 2016).
 Focusing more on improving work performance- further it is recommended that the
manager can focus on motivating the employees so that they do better in achieving the
targets. In this company can use the motivational theory in encouraging employees but
for high level satisfaction firm will also use other motivational theory in which
employees are getting rewarded for their good work and successful results can be comes
out.
CONCLUSION
From the above report it is to be concluded that management practice is essential term
within organisation that helps in gaining the long term profits and revenues with smooth
functioning of the operations. It inculcates the practices of management that is prominent within
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the organisation for attaining the objectives for sustaining in the marketplace. In this motivation
can be an appropriate term that helps in encouraging employees towards the use of management
practices so that operations can be done effectively and smoothly.
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REFERENCES
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practice. British Journal of Nursing. 25(15). pp.860-864.
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CRC Press.
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architectures. In Exploring education and professional practice (pp. 1-30). Springer,
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Shuck, B., Adelson, J.L. and Reio Jr, T.G., 2017. The employee engagement scale: Initial
evidence for construct validity and implications for theory and practice. Human
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Swyngedouw, E., 2017. Unlocking the mind-trap: Politicising urban theory and practice. Urban
Studies. 54(1). pp.55-61.
Wang, F., 2018. Social justice leadership—Theory and practice: A case of Ontario. Educational
Administration Quarterly. 54(3). pp.470-498.
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