This report delves into the operation management strategies employed by British American Tobacco Plc (BAT), focusing on the concepts of order winners and order qualifiers within the context of increasing market competition and technological advancements. It provides a literature review that elaborates on the significance of these concepts, highlighting their dynamic nature and dependence on specific market conditions. The report also discusses BAT's historical background, its strategic shifts, and the importance of supply chain management in achieving competitive advantages. Furthermore, it examines the company's strategies for cost reduction, lead time management, and enhancing product availability. The analysis extends to potential implications for BAT, emphasizing the need for supply chain integration, lean and agile methodologies, and continuous innovation to maintain its market position. The report concludes by underscoring the crucial role of order winners and qualifiers in business success, particularly in relation to customer buying behavior and overall competitive performance.
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