This report provides a comprehensive business environment analysis of British Gas, a prominent home and energy service provider in the UK. It examines both internal and external factors impacting the company's growth. The external analysis utilizes PESTEL, Porter's Five Forces, and resource-based value analysis to assess the competitive landscape, market trends, and potential threats and opportunities. The internal analysis employs VRIO, value chain analysis, and SWOT analysis to evaluate the company's resources, capabilities, and strategic advantages. The report delves into political, economic, social, technological, environmental, and legal factors (PESTEL), competitive forces, and the company's strengths, weaknesses, opportunities, and threats (SWOT). It concludes with a summary of findings and recommendations for British Gas's strategic direction. The analysis highlights the company's brand image, manufacturing capacity, innovation capabilities, and engineering staff as key assets, while also acknowledging challenges such as dependence on the wholesale market and competition from other energy providers. The report aims to provide insights into British Gas's competitive position and strategic options for future success.