Project Management: Social Media Marketing Strategy for British Gas

This presentation focuses on the project management aspects of creating a social media marketing strategy for British Gas, an energy company in the United Kingdom. It highlights the role of the project manager in planning, executing, and monitoring the project, emphasizing the importance of adhering to deadlines and budgets. The presentation also addresses potential risks such as team conflicts, cybersecurity threats, and technical issues, along with mitigation strategies. Key factors contributing to the project's effectiveness, including an experienced team and continuous monitoring, are discussed. The importance of team management in achieving project goals and fostering a healthy working environment is underscored. The project's budget is set at £200, covering human, technological, and financial resources, and the reporting structure is clearly defined, ensuring effective communication and collaboration throughout the project lifecycle. This presentation is designed for the board of directors of a multinational energy company.