The British Government's Role in Travel and Tourism Post-Pandemic

This report examines the British government's role in travel and tourism, focusing on its efforts to support the industry amidst the COVID-19 pandemic. It discusses various government policies, including the Destination Management Resilience Scheme and the Corona Virus Business Interruption Loan Schemes, aimed at mitigating the economic impact of the pandemic on the tourism and hospitality sectors. The report highlights the importance of tourism for the UK economy and explores how the government is working to ensure the safety and security of travelers while promoting both domestic and international tourism. Examples such as the Department for Digital, Culture, Media and Sport (DCMS) and VisitBritain are used to illustrate the government's strategies for promoting tourism and fostering economic growth. The analysis concludes that the British government's involvement is crucial for the recovery and sustainable development of the travel and tourism industry in the face of ongoing challenges.

Introduction to Travel and
Tourism

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
CONCLUSION ...............................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Tourism is defined as movement from one place to another away from the home for
business concern, individual, professional purpose (Lew, 2018). There are three forms of tourism
which are depicted as domestic, inbound and outbound tourism. Also, tourism consist of
different types of products which include accommodation, transport services, hospitality, tourist
guides, sports and recreational activities, travel agency services etc.
The report will analyse the British government role in travel and tourism and efforts why
the British government is putting to UK travel and tourism industry. UK's travel and tourism
basis will be explained which will help in analysing the tourism measures, their policies,
guidelines etc. the government policies will help evaluate effects which coronavirus or this
pandemic has on the hospitality industry. Examples will be explained which will focus on how
the tourism boards that promote tourism in different countries of Britain for economic growth
and development.
MAIN BODY
The word “tour” is derived from the Latin word tornus, meaning 'a tool for making a circle '.
Tourism is referred as the process of spending time away from home for refreshment, relaxation
and pleasure by using commercial services. Tourism is world's fastest growing industries with a
major foreign exchange and employment generation (Uysal, Sirgy and Kruger, 2018).
It is truly said that tourism is our calling card to the world, and it has never been more
important to ensure that Britain continues to be world-class destination competing for Global
Business. The UK government has already set different strategies, objectives and policies for
tourism. Tourism provides various products and services to tourists in which they are engaged.
UK has been Europe's most popular tourist destinations. As it one of the most popular
destinations the British Government has put efforts in preserving the rich heritage which the
country provides to its tourist and enriches the culture of British countries which provides
tourism. The diversity and fascination, UK holds is continued by easy explores which are
recommended by people from different nations and countries who visit UK. The nation's
principle tourists places are Edinburgh, London, Oxford, York, Cambridge and Canterbury.
The fastest growing industry in tourism is UK which is awaited to grow up by 3.8%

yearly till 2025. Tourism sector deals with small businesses, entrepreneurs and innovators. The
tourism industry sets out a wishful agenda that delivers increase in investment and productivity
to benefit local economic system across the state. Walpole's Annual Trade Mission to the US
which drives tourism to UK.
Nowadays, UK attracts world-wide travellers with a unit of urban and rural locality and
the appeal of British Society. This Covid — 19 pandemic continues to impact touristry.
Government in March 2020, imposed restrictions on all essential and non-essential travel. Still,
the government of Britain is focused on increasing the tourism gradually by applying certain
norms and regulations to follow by the tourists (Hudson and Hudson, 2017). As tourism is
growing on its fast pace during pandemic, government is concerned about the safety and security
of people at any cost. The current global pandemic has brought the relevance of travel and
tourism at international level. For this, the British government is concerned more in taking care
of their travel and tourism industry which will engage more people post pandemic or during this
current period. Covid — 19 has largely affected the travel industry. Due to this, tourism industry
is facing loss on higher level which imposes restrictions on travelling. The main objective of
Britain government is to ensure that the tourism industry never fades away due the effects of
Covid -19. For this the UK government is focusing on five areas which are as follows -
 Government advisory has been taken into consideration in which the tourism industry and
the government will provide the necessary information, insight and data relevant to the
current situation for the travelling purpose.
 Government is working on the tourism industry support and communication to the
travellers during Covid -19 pandemic (Tsionas, 2020).
 The business continuity and compliance is focused on to ensure tourism business to be
effective and efficient.
Tourism is an important industry in Britain as it is thriving at the best level of what they can
serve to their travellers. This improves productivity of the industry offering great value for
money. Tourism has become important for Britain as it provides the luxuries and leisure points
on the cost which is affordable by the people who are travelling. As Britain's tourism also
engages in creating employment opportunities to the people who have decided to make their
career in tourism industry and provide people the facilities as per their requirements. To ensure
that the policies are workable in the near future, refocus on VisitBritain (VB) onto investigating,

creating and delivering a serial of marketing campaigns to pull in greater number of travellers to
UK is being considered.
Domestic tourism has increased more in UK for short — term. This on the other hand
has affected international tourism which will take long time to encompass the Covid — 19
effects it has on the travel sector. This is the main aspect and the reason why British government
is putting efforts to incur the loss which has been done due in the course of Covid — 19
pandemic. The reasons why British government is involved in travel and tourism are as follows -
 First of all, government of Britain knows that the tourism industry of the country is
flourishing at its best and therefore they are engaged more in improving the concerns of
travel which are effected due to Covid — 19 pandemic (Bas and Sivaprasad, 2020).
 Hotel's and restaurants during this pandemic have become the major concerns for
providing safe and secure hospitality along with providing social distancing measures for
the travellers.
 Tourism specific government policies includes the Destination Management Resilience
Scheme which re-proposes £1.3 million of DEF funding so that they can recover the loss
of the tourism industry in their specific areas.
 The Corona Virus Business Interruption Loan Schemes (CBILS) is offering Government
granted loans with finances as per the business operations in the tourism industry.
 One of the major reason why British government is involved in travel and tourism
industry is so that the economy of Britain is maintained at a level which benefits the
tourism and hospitality industry.
These are the main reason why British government is putting efforts in pacing up back in the
travel and tourism industry is because different countries serves different hospitality features
which develops and evolves criteria of travelling during Covid — 19 (Gössling, Scott and Hall,
2020). As the pandemic has affected largely the tourism sector for which people are not able to
travel and roam freely.
As per now, the relevance is concerned with the travel and tourism industry at national
level because this pandemic has put on a stoppage to all the travelling which was for purpose or
non — purpose.
Examples of travel and tourism are as follows -

 As Department for Digital, Culture, Media and Sport (DCMS) sponsors tourism in the
United Kingdom, it proliferates the tourism base in the countries like Scotland, Northern
Island, Wales and London. This department retains responsibilities for tourism which
works closely with UK government departments such as Department of Transport,
Foreign and Commonwealth Office etc.
 VisitBritain is the National Tourist Board which is accountable for promoting Britain
globally specially to grow the value of tourism industry for the economy and increasing
the productivity of its offerings.
Thus, travel and tourism industry of Britain encourages tourism because it has fascinating and
inspiring countries along with the services which are rendered to the general people who prefer
to travel. As, corona virus has affected much largely the travel factors therefore this can be the
reason that the hospitality industry has still more to serve the travellers with all the safety and
security measures concerning social distancing and sanitization in hotels wherever the stay is.
The leisure which was provided before Covid — 19 was way more different from it has now.
This pandemic has made various changes which has diverted the vision towards being more
careful while travelling. Thereby, tourism enhances the economy by what Britain offers to its
travellers.
CONCLUSION
Thus, it is concluded from the above report that tourism is the calling card worldwide and
focuses on ensuring that it is important that Britain continues to be a world-class destination
competing for global business concern. It has also helped in focusing on why the British
government is more focused on travelling and touristy in the current Covid -19. Explanation why
the British government is interested in travel and tourism with examples assisted in knowing
what are the government policies and rules are which concerned the hospitality during the
Coronavirus pandemic. British tourism was explained which helped in understanding the basis of
how country works during this pandemic season in the travelling sector. Along with this, the
British government involvement was explained which depicted the effects on the economy and
policies of government were elaborated. Therefore, hospitality has grown on its utmost
importance effectively and efficiently.

REFERENCES
Books and Journals
Bas, T. and Sivaprasad, S., 2020. The impact of the COVID-19 pandemic crisis on the travel and
tourism sector: UK evidence. Available at SSRN 3623404.
Gössling, S., Scott, D. and Hall, C.M., 2020. Pandemics, tourism and global change: a rapid
assessment of COVID-19. Journal of Sustainable Tourism.29(1).pp.1-20.
Hudson, S. and Hudson, L., 2017. Marketing for tourism, hospitality & events: a global & digital
approach. Sage.
Lew, A.A., 2018. Why travel?–travel, tourism, and global consciousness. Tourism
Geographies.20(4).pp.742-749.
Tsionas, M.G., 2020. COVID-19 and gradual adjustment in the tourism, hospitality, and related
industries. Tourism Economics, p.1354816620933039.
Uysal, M., Sirgy, M.J. and Kruger, S. eds., 2018. Managing quality of life in tourism and
hospitality. CABI.