Sustainable Tourism Strategies: A Case Study of the British Museum

Desklib provides past papers and solved assignments. This report analyzes the British Museum's sustainable tourism.

Hospitality, Tourism & Events Environment

Table of Contents
Introduction.................................................................................................................................................3
Task 1 provides an organizational profile for the British museum: outline how the British Museum is
governed, ethos and objectives together with how they operate their business financially considering their
charity status................................................................................................................................................5
Task 2 Identify the key stakeholders to the British Museum, then using relevant theory evaluate the level
of impact these stakeholders can have on an organization.........................................................................10
Conclusion.................................................................................................................................................14
Reference...................................................................................................................................................15

Introduction
The tourism in the United Kingdom is gradually increasing people are more interested to visit the
historical places (Chayasirisobhon and Batra., 2019). They are more likely to visit the place
where they could get to see historical monuments and ancient artefacts. Likewise, British
MuseumMuseum is one of the biggest examples that people are going to visit the place to get
satisfied. This museum is totally undertaken by the government. But in order to maintain this
museum, there is a proper management team who is willingly taking care of this museum.
The government of England also welcomes stakeholder to invest in maintenance. The
management team and stakeholder are gradually taking part to improve the efficiency of tourism
and development of hospitality in Britain. The management team performs different approaches
to increase public volume so that the industries can move further and bring new technologies to
serve better to people with optimum use of resources.

Figure 1: hospitality and tourism development in the British Museum
Source: (British Museum, 2019)

Task 1 provides an organizational profile for the British museum: outline how the British
Museum is governed, ethos and objectives together with how they operate their business
financially considering their charity status
 Knowledge and understanding of how the tourism, hospitality and event industry is
structured governed and managed.
The British museum introduces different policies, which are beneficial for the visitors as well as
the tour planners (Chayasirisobhon and Batra., 2019). The establishment of new tourism policies
& programs, the collaboration of activities are including in the plan of central government and
local communities. The crucial role is played by the tourism industries in order to provide
appropriate comforts to tourists. The British Museum is more likely to showcase the vintage
books, manuscripts and specimens with some historical antiques along with copyrighted receipts.
The establishment of the British Museum was on 15th January 1759. The central government is
gradually promoting engagement programs to utilize marketable efforts. There are various
approaches through which the government and communities help the management to govern and
manage tourism in Britain.
 Development policies
 Incentives
 Manpower development and human assistance
 External assistance
 Promotions and marketing
 Investment facilitation.
 An overview of how the British Museum are improving their sustainability
Carefully implementation of the new function in the museum premises to maintain the holistic
approaches, which has been followed by the management of the museum to improve
sustainability (Fait, et.al., 2017). The management of this museum follows a green energy
strategy for the consumption of energy and development. Make proper utilization of resources
and elimination of wasting of resources can help to increase sustainability. The sustainability of

the British Museum can be increased with proper cleanliness. The management of the museum
also introduces some guidelines and principle which are must be followed by everyone on a prior
basis. Thus, the British government can improve sustainability in their museum.
 Identify their missions and strategic objectives, including key points from the latest
annual reports.
Strategic objectives and missions include where the museum is standing and how further it can
go. The British museum includes several prospectuses to showcase in order to meet goal and
objectives. A strategic plan can help to review the performance of this museum to increase
tourism in the country (Fait, et. al., 2017). Improve communication with the local communities
and stakeholder, practice work for implementing new initiatives & building up expansions and
addresses changing priorities & trends in the museum industry.
 Acknowledge how charity status operates.
The display of heritage collections and showcasing the historical monuments in their museum
helps to increase the charity status. In order to increase the status, the management showcases the
stuff in a very effective presentation. So that many stakeholders and investors get attract and the
families who belong to any incident related to history they also donate the historical artefacts or
ancient objects.
To become the sustainable museum they are required to imply more changes so that they become
more assertive and make sure of what society wants. The management needs to work on
lightweight projects in order to build up the status because they are less risky, higher
productivity, more gathering of visitors, less time consuming and optimum use of resources.
 Overview of corporate governance is required, together with an evaluation as to
how the British Museum is governed and how they adhere to the standard of good
corporate practice.
It is the body of non-department which has organized by the department culture which has the
main objective of funding. This department is responsible for the management control with the

help of adopted plans and overreaching strategies (Eagles, et. al., 2013). Governance of the
British Museum is also responsible for the arrangement of meetings with proposed directors and
stakeholders. The reporting of the entire museum is controlled by accounting manager and he is
responsible to share the reports and information with the government. The central government
also delegates the authority to the local communities and the general administration of the
museum. The administration of this museum regulates the safety and security of the visitors and
tourists as well as they also regulate the engagement programs.
The responsibility of organizing the functions and facilitating the exercising is also undertaken
by the governance of the British Museum. The British museum ensures good research practices
and approaches followed in the premises. To maintain adherence of standard corporate practice
the British museum promotes honesty and trust (Eagles, et. al., 2013). The integrity of culture
and researches expected by the management of British museum to produce good results of
researches and aware of adhering to. The principle of adherence to building up against standard
corporate practices as follows:
 Maintaining professional standards
 Documenting results; attributing honesty and values
 Leadership and cooperation in groups and networks
 Securing and storing essential data
 Consider the implications of having to observe these standards
The management of British museum will control the environmental risk in order to meet the
high-quality standards (Ayeni and Ebohon, 2012). They imply relevant and legislative codes and
practices which are digestible by the civilization of the country. The decision making at all levels
assist to make future policies to endeavour sustainable development. The management of British
museum will ensure the risks and harmful activities that could affect visitors so they will apply
all efforts to fix the problems.
The stakeholders and investors educate the management to execute new plans and strategies
through which the people and tourists could get attract. Management of the British Museum will
undertake the entire system of a workforce in order to deliver the effectiveness of sustainability

to the employees. To make the employees understood and aware of the sustainable development
policy, the stakeholder and contractors arrange meetings of plans. This makes the management to
administrate the plan effectively and helps to understand the priorities.
 An overview/conclusion
In the above study of tourism development with reference to the British Museum, the
government is taking many changes (Ayeni and Ebohon, 2012). Stakeholders and local
communities are very much interested in the researches in order to implement the strategic plans
to increase the visitors and tourism. The uplifting of tourism in Britain will increase the economy
of the country. Sustainable development provides the solution to the British Museum to continue
with their ongoing activities. Moreover, the British Museum will provide better enrichment of
quality of life to the tourists along with the community members.
The primary function of identifying sustainable tourism development in the museums is an
elaboration with the display that allows the measurement of performances done in the right
direction. The British Museum is very much aware of their responsibilities which assist them to
maintain a sustainable environment in the society. The governance in increasing the performance
of the British Museum, local communities and central government is taking big steps (Conlin
and Jolliffe, 2010).

Figure 2: The role of stakeholders in the British Museum
Source: (hiig, 2018)

Task 2 Identify the key stakeholders to the British Museum, then using relevant theory
evaluate the level of impact these stakeholders can have on an organization.
 Define of stakeholders
Stakeholders are the most important component in increasing the sustainability of the British
Museum (Conlin and Jolliffe, 2010). The participation of the stakeholders in the development of
tourism is very important in order to finance the activities. The stakeholders can be considered as
investors, contractors, private or public industries, central government, national communities and
local communities.
The stakeholders are the person who includes the activities through which the business gets
affected in effective ways. They invest some kind of resources in terms of finance, capital and
human in the museum so that they could get the absolute profit. There is also a corner of getting
profitability in the work and eligible for getting good result return on investment. The
stakeholder is the persons who take risks to maintain sustainability because without taking risk of
losing something will not make the performance up to the mark (Matarrita-Cascante, et. al.,
2010). They have the absolute power to get the things controlled and they give a proper direction
to the prospectus or proposal they administrate.
 Classify and map the key of British museum stakeholders
The analysis of the dimension of stakeholder is vital in the British Museum in order to increase
the efficiency of the arrangement of funds from them. The stakeholders are required to review
the performance to identify the shortage and requirement of resources in order to get successful
outcomes. Carefully analysis and selecting the best suitable stakeholder for the museum is the
mapping of management of the museum. Critically evaluate the sustainability of the British
Museum is carried out by the stakeholders in order to increase the approach to their investment.
The stakeholder will include the digital transformation strategy to execute sustainability in the
entire area of the museum (Matarrita-Cascante, et. al., 2010). This strategy will include new
methods of issuing tickets, redeveloping the platform of websites and emails, establishing new
exhibitions, developing online engagement programs, etc.

A stakeholder never made his investment stuck in any situation because they have classical
approaches to follow to get a high number of productivity and return on investment. The
planning of engagement programs and effective identification of division of work between
groups and networks is done under the supervision of stakeholders. The classification of the
stakeholders is better identified by the RACI chart (Responsible, Accountable, Consult and
Inform). This chart is classifying the overall responsibilities for delivering excellent services and
showcase good results. This is the key promise which clearly shows that the responsibilities of
stakeholder along with their accord will maximize the projected likelihood of success.
 Synthesis of theory and practice to demonstrate the degree of interest a stakeholder
has in an issue and how they are likely to pursue that interest.
The area of interest of stakeholders is very clear that is profit. Every stakeholder has a significant
area of interest (Liburd and Edwards, 2010). The stakeholders are more likely to get the thing
done for their beneficiary. The investors and contractor will take participation for the attractive
return on investment; the central government will take participation in order to abolish the
economy and taxation system of the country. The local communities and societies get benefits in
terms of safety & security and cleanliness in the environment.
The main area of the primary stakeholder is that affect directly affect the performance either in
the positive or negative ways. Secondary stakeholder affects the business in indirect ways
whether positive or a negative way. The interest is shown in many areas of British museum such
as economic, social, political and legal. Decision making is the essential key factor to showcase
the interest of stakeholder by arranging the time, economic development, changes in the social
working system, etc.
 The degree of power that a stakeholder possesses and the potential consequence is of
the power being exercised.
The scope of authority is the biggest power in terms of potential consequence which shows the
power of stakeholders they exercising. Various approaches and practice are done by stakeholders

in order to show the responsibility towards sustainability of the British Museum. The purpose of
using the powers is required to control the business activities and give proper direction to the
activities being prepared by the workforce (Liburd and Edwards, 2010). This is the tool to
improve the livelihood that assists the management to analyze the key factor of stakeholder
powers. The effective utilization of power helps to build up the significant image of stakeholder
in the eye of employees (Lee, 2013). The correct and equal use of power is also effective for a
good relationship between the workers and stakeholders.
 Identify current issues/viewpoints of significant stakeholders
There are several issues which have been identified by the stakeholder to maintain the researches
and applying the approaches to meet the challenges. Stakeholders are resistance to share
information, they have the recommendation to design the end system of the solution, they
imposition their needs, accept or ignore the requirements when one or more stakeholders are
included with different ideas. These are the main problem which has been identified by the
solution of these problems also need to be identified by them also.
The business analyst must communicate threats with the management so that they could get over
form these issues and manage the activities. The RACI chart is very helpful to identify the
problem and complexities of the management as well as the issue of stakeholders. If the
stakeholder can’t reach to the problem so they should take the help of decision makers. Hence,
identification of issues will be much easier.
 An evaluation/conclusion
The conclusion of this study of stakeholder is very practical because they implement the changes
according to the problem and situation. Generally, the stakeholders resolve their issue but
sometimes if there is a problem with the activity so they take help from management and
decision makers. The management includes researches and data analysis of tourists and
contractor in order to increase the sustainability of the British Museum. Stakeholders are the
critical component of the tourism sector which abolishes the working pattern of the management.